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- IBM Case Study: Laurentian Bank of Canada
- Founded in 1846, Laurentian Bank of Canada is a Quebec banking institution operating across Canada, dedicated to meeting the financial needs of its clients through the excellence of service, simplicity and proximity. It needed to provide branch employees with the information needed to successfully run their businesses. It deployed Business...
- Case studies 2009-07-01
Additional Resources
- Laurentian Bank Gets Competitive Through Improved Customer Intimacy
- Laurentian Bank, Canada's seventh largest bank, found that targeted campaigns are more successful marketing tools than mass mailings. The challenge was to Access and manage massive amounts of customer data in order to understand how they will respond to marketing campaign offers better. Bank deployed SAS Business Analytics - SAS...
- Case studies 2008-11-01
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