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- Oh, it's on: Apple counters Microsoft's 'Laptop Hunters' ads with 'Megan'
- Oh, it's on: Apple counters Microsoft's 'Laptop Hunters' ads with 'Megan'5 viruses already, including the famous Izombie Bot net and......a new worm that ZDNet has already written about just yesterday. how many viruses/worms did OSX have? None, untill a couple of months ago.Yesterday, a 10.5.07 just came out, with a...
- Tags: Apple Mac OS X, Cyberthreats, Desktops, Notebooks, Viruses and worms, PC commercial, Apple Inc., Laptop Hunters, advertisement, virus, Apple Macintosh, laptop computer, Microsoft Corp.
- Discussion threads 2009-05-13
- Microsoft 'Laptop Hunters' ad backlash 2.0: parodies
- Microsoft 'Laptop Hunters' ad backlash 2.0: parodiesYup, this is proof the ads are working.Don't worry Apple apologists, there were plenty of spoofs made of the Mac vs PC ad series too. Oh, wait, let me guess, [b]those[/b] parodies meant the Mac vs PC ad series was working. [b]This[/b] parody means...
- Tags: Desktops, advertisement, Laptop Hunters, Microsoft Corp., PC, Apple Macintosh, laptop computer
- Discussion threads 2009-04-15
- Microsoft's third Laptop Hunters commerical - Lisa and Jackson
- Microsoft's third Laptop Hunters commerical - Lisa and JacksonMacs have games tooBut to each his own, I guess...Keep up the funny "whine" comments too, they're pretty hilarious.- JasonAgreed.I like the friendly "zing" aspect of the new ads. And as I said in my blog about the first MS commercial ("Lauren")...
- Tags: Games, Operating systems, third Laptop Hunter, Laptop Hunters, Microsoft Corp., Jackson, Lisa, advertisement, Apple Macintosh, laptop computer, game
- Discussion threads 2009-04-10
Additional Resources
- Was Windows 7 totally your idea?
- Crispin, Porter + Bogusky -- the ad agency that is behind a variety of Microsoft's recent ad campaigns (everything from the confounding Gates/Seinfeld skits, to the Laptop Hunters, to the newest Kylie happy talk series) -- is launching yet another group of ads starting this week. by Mary Jo...
- Tags: Advertisement, Microsoft Windows 7, Microsoft Windows, Mary Jo Foley
- Blog posts 2009-10-22
- Will Windows Mobile jump back to number 2 by 2013?
- Don't summon the marketing people...Win7 house party ads check cNet Buzz Report for a nice roast, Bill Gates shaking his posterior, and misleading Laptop Hunters ads...these are the people you want to sell people on WinMo?Personally I'd say to have MS do the same thing that they mostly do with...
- Tags: Mobile operating systems, Operating systems, Telecom & Utilities, Handhelds, Wireless and Mobility, phone, advertisement, Microsoft Corp., Microsoft Windows Mobile, Microsoft Windows, mobile, WinMo
- Discussion threads 2009-10-01
- PC vs. Mac: 'If you're ready to compromise, you call me'
- After almost four months of silence, another two editions of Apple's "Get a Mac" advertising campaign have arrived, this time pounding their chests about the same talking points: a PC may be faster, but a Mac has no viruses and no headaches. And what do you know,...
- Tags: Apple Macintosh, Advertisement, PC, Apple Inc., Desktops, Hardware, Andrew Nusca
- Blog posts 2009-08-25
- Lauren's back - and HP says she's still a PC
- Lauren - the not-cool-enough-for-a-Mac gal in Microsoft's Laptop Hunters commercial - is back. An HP commercial that had been running on Hulu but appeared on broadcast television over the weekend features Lauren (or someone who's supposed to be Lauren) holding her HP laptop, which is showing the...
- Tags: Commercial, Hewlett-Packard Co., PC, Microsoft Windows, Microsoft Windows 7, Corporate Communications, Operating Systems, Software, Marketing, Sam Diaz
- Blog posts 2009-08-17
- The Wintel blue light special
- The Wintel blue light specialI just can not stop laughing!! MS trying to win against Apple by being "cheaper". The Vista fiasco continues . . . .And where are those 2.000.000 macs sold this quarter?Lets see..http://en.wikipedia.org/wiki/Usage_share_of_desktop_operating_systemsNope, not here. Apple`s market share has remained THE SAME (9 percent at best from...
- Tags: Notebooks, Desktops, Apple Inc., Microsoft Corp., Wintel, laptop computer, Vista fiasco, Compal
- Discussion threads 2009-07-26
- Apple???s Q3 2009: best non-holiday quarter in company history
- Apple???s Q3 2009: best non-holiday quarter in company historyOh, my.It appears that quite a few "Laptop Hunters" (maybe those who weren't paid off by Microsoft) have been hunting for non-PCs.Wow! Is it ever quiet in here! It will be interesting...to compare these results to those of the BloatFarm. Unlike...
- Tags: Netbooks, nettops & MIDs, Microsoft Windows Vista (Longhorn), Apple Ad, Apple Inc., Microsoft Windows Vista, Microsoft Corp., netbook, advertisement
- Discussion threads 2009-07-21
- Ballmer: "I'm a PC" ads effective against Apple
- Ballmer: "I'm a PC" ads effective against AppleWow...I was expecting Ballmer to say the ads weren't working at all!Microsoft ads seem backwardThe only part of the Microsoft ads that ever get my attention at all is right at the end, where the screen is almost solid green. For quite...
- Tags: Desktops, advertisement, PC, Microsoft Corp., Steve Ballmer, Apple Inc.
- Discussion threads 2009-07-15
- Are we falling out of love with the Dell Adamo?
- Are we falling out of love with the Dell Adamo?Dell not the only oneHP has also squandered its push into higher end ultra portables. Its Voodoo Envy 133 desperately needs either a refresh or a price cut, on the site I believe the cheapest model was $1899, at least that...
- Tags: Desktops, Dell Adamo, Dell Computer Corp.
- Discussion threads 2009-07-08
- Windows 7 to open another round in Apple-Microsoft rivalry
- Will Windows 7 blunt some of Apple's momentum? At least one analyst thinks it's possible. In a research note, JMP Securities analyst Samuel Wilson handicaps the Oct. 22 launch of Windows 7 (Techmeme, Microsoft statement). Wilson's big takeaway: Apple will grab the news flow with a new...
- Tags: Brand, Microsoft Windows 7, Apple Inc., Microsoft Corp., Laptop Computer, Wilson, Microsoft Windows, Sales Strategy, Branding, Notebooks, Operating Systems, Software, Sales, Marketing, Hardware, Notebooks & Tablets, Larry Dignan
- Blog posts 2009-06-03
- Latest "Laptop Hunter" ad - Lauren and Mom
- Latest "Laptop Hunter" ad - Lauren and MomWhy do we need a commercial...to prove what everybody has known for years, that Apple computers are rip-offs.Um, same name, different women...These are two different Laurens... And the Lauren in this add is not helping her mom, she's buying the laptop herself, for...
- Tags: advertisement, Apple Macintosh, laptop computer, Microsoft Corp., Now Microsoft, PC
- Discussion threads 2009-05-21
- Can Microsoft claw back lost market share from Apple?
- Ad trackers at BrandIndex are suggesting that Microsoft's latest "Laptop Hunters" ad campaign allowed Microsoft to overtake Apple in value perception scores with the 18-to-35 age group. Could Microsoft, with the help of Windows 7, claw back lost market share from Apple? by Adrian Kingsley-Hughes
- Tags: Advertisement, Apple Inc., Microsoft Corp., Adrian Kingsley-Hughes
- Blog posts 2009-05-20
- Is Windows 7 really too expensive?
- It's not even on store shelves yet, but Windows 7 might come with a price tag that may be a higher hurdle than expected for some early adopters. Windows 7 is beating Vista in just about every...
- Tags: Microsoft Windows 7, Microsoft Windows Vista, Driver Preparation, Microsoft Windows, Microsoft Windows Vista (Longhorn), Operating Systems, Software, Andrew Nusca
- Blog posts 2009-05-18
- News to know: Intel; WiMax, Oracle; Craigslist; Apple's WWDC
- Here are today’s notable headlines. You can get News To Know via email alert and RSS daily. For continuous updates see BNET’s around-the-Web tech coverage. Andrew Nusca: EC: Intel 'abused dominant position' vs AMD; fined record $1.45 billion in antitrust case Adrian Kingsley-Hughes: EU...
- Tags: Larry Dignan, Craigslist, Richard Koman, WWDC, Oracle Corp., Apple Inc., Sam Diaz, Intel Corp., Virtualization, WiMAX, Corporate Law, Netbooks, Nettops & MIDs, Security, Hardware, Wireless And Mobility, Business Operations
- Blog posts 2009-05-14
- Oh, it's on: Apple counters Microsoft's 'Laptop Hunters' ads with 'Megan'
- Who doesn't love a little Mac vs. PC feud? Apple just released a new commercial in response to Microsoft's "Laptop Hunters" ads. The Microsoft commercials usually feature a bright, starry-eyed young person who is given money to find a laptop that fits their specific needs. Price...
- Tags: Advertisement, PC, Apple Inc., Microsoft Corp., Laptop Computer, Desktops, Notebooks, Hardware, Notebooks & Tablets, Jennifer Bergen
- Blog posts 2009-05-13
- New Microsoft ad pits Zune Pass vs. Apple iTunes
- The price point strategy that Microsoft has been pushing in its Laptop Hunters ads is moving into the downloadable arena with a new commercial touting that the $15 monthly price of Microsoft's Zune Pass service is far more palatable than a potential $30,000 in iTunes fees for the same 30,000...
- Tags: Ars Technica, Advertisement, Song, Microsoft Zune, Apple Inc., Microsoft Corp., Apple iTunes, Digital Music, Digital Media, Personal Technology, Consumer Electronics, Andrew Nusca
- Blog posts 2009-05-12
- Report: Conficker in attack mode
- Report: Conficker in attack modeI was concerned.For a moment there I thought this wasn't business as usual.How many companies went under?I wonder how many companies are put out of businessdue to the software flaws in Windows?RE: Report: Conficker in attack mode*yawn*RE: Report: Conficker in attack modeI am dissecting conficker.eIf you...
- Tags: Cyberthreats, Viruses and worms, SECURITY, Conficker, attack mode, virus creator, virus
- Discussion threads 2009-04-29
- The Mac ads: Still simple, still entertaining
- The Mac ads: Still simple, still entertainingWhy is it the moment one bloggerwrites an article that garners a reasonably good amount of replies, [i]everyone[/i] writes their own?I can understand a pro/con approach in which one blogger relpies with a different view, but to see three article on one subject covered...
- Tags: Desktops, Vista NOW, genie, Microsofts AD, advertisement, Apple Inc., Still Simple, Apple Macintosh, Mac Ads, PC, Microsoft Corp.
- Discussion threads 2009-04-21
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