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- L'Oreal challenges eBay over sale of fakes
- L'Oreal challenges eBay over sale of fakesPeople do not want high priced luxuryI do not know why Companies attack the small industrious people that produce Knock-offs. Knock-off's are manufactured so that the low-income person can afford a luxurious item. If O'Real does not want the competition from Knock-Off manufacturers, they...
- Tags: L'Oreal, eBay Inc.
- Discussion threads 2007-09-10
- Alliant Technologies Case Study: L'Oreal USA
- L'Oreal has a decentralized management structure that allows each brand to respond quickly to market changes, however it wanted a more centralized approach to core IT infrastructure. L'Oreal had voice and data networks spread across three different suppliers, and some sites were served via older SMDS technology. L'Oreal IT management...
- Tags: MPLS, AT&T Corp., Alliant Technologies, L'Oreal, Frame Relay, Network Technology, Networking, Telecommunications
- Case studies 2007-04-05
- L'Oreal Strengthens Brand Loyalty With Customer Relationship Management Solution
- L'Oreal, the world's largest skin care and cosmetics company, wanted to broaden the scope of marketing for its luxury products division. It decided to implement a company-wide Customer Relationship Management CRM system, starting with a pilot project in South Korea. Working with Siebel - and advised on architecture by Microsoft...
- Tags: Brand, Siebel Systems Inc., Brand Loyalty, Microsoft Corp., CRM, L'Oreal, Customer Relationship Management (CRM), Advertising & Promotion, Enterprise Software, Software, Marketing
- Case studies
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