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Social media marketers can - and must - prove ROI: This post is a warning for folks that they need to end their debating before they are fired, or as we like to call it during these times "downsized." by Jennifer Leggio; Tags: Social Media, ROI, Roi/Tco, Finance, Managerial Accounting, Jennifer Leggio, Kyle Flaherty, IOR; Blog posts 2008-11-19

Spotlight on Austin: Powered's Aaron Strout: The third part of my Spotlight on Austin series features Powered, a social marketing firm that is changing the way that businesses integrate social media with online marketing. It's interesting to note that in part one and part two of the Spotlight on Austin series, both interviewees -- Peter Kim...; Tags: Austin, Social Media, Podcasts, Marketing Research, Internet, Marketing, Jennifer Leggio; Blog posts 2009-03-16
Get me out of this social media echo chamber, please!: Get me out of this social media echo chamber, please!So What Companies shouldn't be in Social MediaJen.. I don't disagree but you just kinda threw that out... I have an assessment that companies can take to determine whether its right for them or not ( http://snurl.com/ayml3 ). What are...; Tags: social media; Discussion threads 2009-02-04
Read and recognize - 10 must-know social business bloggers: I read a lot of blogs. I mean, a lot of blogs. So the other day when David Grober, ZDNet's fearless leader, told us bloggers that we have the option to include a blog roll on our site, my little head started to spin. Who do I choose? ...; Tags: Blog, Social Media, Blogger, Maeve Naughton Maeve, Stuart Robertson Here, Stuart, John Cass John, Blogging, Web 2.0, Internet, Jennifer Leggio; Blog posts 2008-10-24

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