kraft foods inc.

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Kraft to Save $2.2 Million Over Two Years With New Web Content Management Solution

One of the world's largest food and beverage companies, Kraft Foods needed to give its brand groups greater speed and flexibility in connecting with consumers online. The company chose Microsoft Office SharePoint Server 2007 as a new global standard for Web content management and is now running its three largest...

Tags: Web, Web Content Management, Microsoft Office SharePoint Server, Kraft Foods Inc., Microsoft Corp., Microsoft Office SharePoint Server 2007, Content Management, Channel Management, Enterprise Software, Software, Marketing

Case studies 2009-07-01

iFood Assistant 1.2 (Mobile)

iFood Assistant have the ideas that have been cooked up and tested by the experts in the Kraft Kitchensso you know they will be a success. And because you don't have time for complicated, iFood Assistant makes mealtime easy and even better fun.Version 1.2 increased stability and fixed bugs to...

Tags: Mobile, Kraft Foods Inc., Corporate Communications, Advertising & Promotion, Marketing

Software downloads 2009-05-27

Kraft Foods Discovers the True Measure of SAS

Oreo, Ritz, DiGiorno and Kool-Aid. Kraft makes foods with names that people recognize. In fact, Kraft's superior portfolio contains many of the world's favorite brands. The challenge was to ensure consistent flavor and appearance of snack foods by regulating production processes and assigning numerical measurements to quantify the flavor, color,...

Tags: Kraft Foods Inc., SAS Institute

Case studies 2007-02-01

Recipe Hits for iPods 1.0 (Mac)

Get Kraft's greatest recipe hits of summer for your Apple iPod. Featuring the best grilling ideas, desserts and more. Have your recipes and list of ingredients with you at the store, do menu-planning on the go, or get dinner ideas before you get home.

Tags: Apple Macintosh, Kraft Foods Inc., Digital Music, Desktops, Digital Media, Personal Technology, Hardware, Consumer Electronics

Software downloads 2005-08-11

Top food sites: Food Network, Kraft Foods, Allrecipes

Nielsen//NetRatings analyzed the Web traffic for the week ending May 22nd to determine the most popular food and cooking sites. Top food and cooking online destinations Brand Unique audience, 000 Reach, % Food Network 2,290 1.8 Kraft Foods 2,181 1.71 Allrecipes 807 0.63 About Food 562 0.44 Cooks.com 543 0.43...

Tags: food

Blog posts 2005-07-02

Kraftfoods.com Recipes 2.0 (Mobile)

Looking for great meal ideas when you're on the go? We've got the solution. Whether you're at the office, on the road, or in the grocery store, now you can use your Palm? i705, Palm VII or web enabled device to get tasty Kraft recipes. Flexible and fast, this exciting...

Tags: Mobile, Kraft Foods Inc., Food & Beverage, Smart Phones, Handhelds, Mobile Applications, Wireless And Mobility, Manufacturing, Consumer Electronics, Personal Technology, Hardware

Software downloads 2003-03-24

Realise Case Study: Toblerone Brand Guidelines Intranet

Kraft Foods is the second largest food and beverage company in the world. It faced the challenge to create an effective brand guidelines site for Toblerone confectionery, which replicated the offline printed version. It required a stand-alone site that would ultimately be uploaded onto the Kraft intranet, for use by...

Tags: Kraft Foods Inc., Intranet, Branding, Food & Beverage, Marketing, Manufacturing

Case studies

Additional Resources

Top ad buyers in Q1-Q3 2007

Advertising spending across for the top 10 companies in the first half of 2007 reached $30.5 bln, down an average of 6.3% from the same time period in 2006, according to Nielsen. Eight out of the ten advertisers decreased budgets. General Motors continues to show the largest decline. ...

Tags: NB, Advertisement, Daimler AG, General Motors Corp.

Blog posts 2008-02-13

Top 25 advertisers in African American media

With $89.7 mln in spending, Procter & Gamble is the largest advertiser targeting African American consumers, according to Nielsen Company. McDonald’s is second with $37.7 mln, followed by Johnson and Johnson with $36.1 million in total spending for the 12 months October 2006 through September 2007. Collectively, top 25 advertisers...

Tags: Category, Media, McDonald's Corp., Advertiser, Product Category, Advertising & Promotion, Marketing, NB

Blog posts 2008-02-05