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Research paper shows IT buyers are eating up B2B podcasts: Research paper shows IT buyers are eating up B2B podcastsWhite papers will never dieGreat story and I do think that podcasts represent an interesting future for folks like KnowledgeStorm. On my blog I, Matt Lohman of KnowledgeStorm explains what KnowledgeStorm is doing in response to the podcast interst. ...; Tags: Podcasts, information technology, podcast, KnowledgeStorm, B2B; Discussion threads 2006-07-12
Touchtone Corporation Keeps on Trucking With a Closed Deal Through Lead Generation Services: Founded in 1991, Touchtone was set up with the goal of developing quality client and server software for the IBM AS/400. Touchtone wanted to increase customer awareness and interest by adding white papers to their KnowledgeStorm listing. The solution was to use the lead generation services. In September 2004, Touchtone...; Tags: KnowledgeStorm, IBM Corp., E-mail, Servers, Online Communications, Hardware; Case studies

Large organizations embrace on-demand - and not just CRM: Almost two-thirds of organizations with 1000 or more employees have already adopted on-demand solutions, according to a new study published today by Nucleus Research. And although the adoption rate in smaller organizations is lower at 46%, thats set to rise next year, with 64% of all organizations expecting to have...; Tags: Market research, on-demand; Blog posts 2007-01-30
Research paper shows IT buyers are eating up B2B podcasts: Hey, I'm trying to make a living at this, but even I was blown away by the accelerating ramp-up in the use of IT-focused podcasts by those making buying decisions in enterprises. Among those IT folks surveyed for a new report, 70% had familiarity with podcasts, and they had a...; Tags: podcast; Blog posts 2006-07-12
58% of IT buyers read vendor white papers: 90% of IT buyers said online content has a moderate to major impact on vendor preferences and selections, but only 22% of respondents said they were very satisfied with the caliber of content freely available through business and technology channels, The Chief Marketing Officer Council and KnowledgeStorm say. The most...; Tags: information technology; Blog posts 2005-09-22