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- Local Advertising takes $39 billion starring role
- The Kelsey Group is promising “fireworks” at their “Drilling Down on Local” conference set for next week in Santa Clara, and I will have a front row seat! Kelsey previews the keynoters and the lineup:Hilary Schneider, EVP of Local Markets & Commerce, Yahoo!Steven Aldrich, VP, Strategy and Innovation, Small...
- Tags: Google Inc., Kelsey Group, local advertising, advertisement, Chris
- Blog posts 2007-03-18
- Local: $31 billion target
- More than 400 executives at print and electronic Yellow Pages, classified newspapers, local media, shopping, search, directory marketing and local SEMs, have converged in Philadelphia to talk “local,” the $31 billion global local search and online classified advertising market opportunity, that is.The Kelsey Group TKG convened its annual three day...
- Tags: Kelsey Group, Marketing, ecommerce, Internet Data, Local, Advertising, Culture, Google, Yahoo, Government, Media
- Blog posts 2006-11-30
- Google, Microsoft and Yahoo unite: Brotherly love?
- Arch rivals Google, Microsoft and Yahoo will be battling for mind share of decision makers at print and electronic Yellow Pages, classified newspapers, local media, shopping, search, directory marketing and local SEMs, this week in Philadelphia.The highly coveted, but highly fragmented, $31 billion global local search and online classified advertising...
- Tags: Microsoft-and Yahoo, Kelsey Group, Google Inc., Yahoo, Yellow Pages, Marketing, Search, Google, Microsoft, Local, Advertising
- Blog posts 2006-11-27
- More than 25% of Web searches are local
- The Kelsey Group and BizRate.com find 25.1% of commercial searches conducted online in the US are for local merchants. In fact, 44% of online buyers are conducting more local commercial searches this year compared to last. Prior to the survey conducted with BizRate, Kelsey had estimated roughly 10% of all...
- Tags: commercial search
- Blog posts 2004-02-17
Additional Resources
- Internet ads to reach $147 bln globally by 2012
- The global advertising market grew to just over $600 bln in 2007, according to The Kelsey Group. The firm expects global ad revenues to grow at a compound annual growth rate CAGR of 2.7% and reach $707 bln in 2012. Interactive advertising revenues will increase significantly from $45 bln in...
- Tags: Advertisement, Internet, Internet Advertising, Compound Annual Growth Rate, AM
- Blog posts 2009-02-25
- Global ads market reached $600 bln in 2007
- The global advertising market grew to just over $600 bln in 2007, according to Kelsey Group. The market will grow at a compound annual growth rate CAGR of 2.7% and reach $707 bln in 2012, propelled in large part by considerable growth in the interactive segment. by NB
- Tags: Advertisement, Investment, Finance, NB
- Blog posts 2008-02-27
- Global advertising market will grow to $41.4 bln in 2012
- Advertising will grow from $33.3 bln in 2007 to $41.4 bln globally in 2012 (4.5% CAGR), according to Kelsey Group. The global outlook for each of the three key segments of the directional media market during the forecast period (2007-2012) is as follows: local search revenues will grow from $2.1...
- Tags: Revenue, Advertisement, Compound Annual Growth Rate, Investment, Finance, NB
- Blog posts 2008-02-26
- In 2012 21% of global ad spending will happen online
- Interactive advertising revenues will increase significantly from $45 bln in 2007 to $147 bln globally in 2012, representing a 23.4%, according to Kelsey Group. Interactive advertising, which comprises search including local search, display advertising, classifieds and other interactive ad products, grew its share of global advertising revenues from 6.1% in...
- Tags: Advertisement, NB
- Blog posts 2008-02-26
- Global ad market reached $600 bln in 2007, 7.4% of it was Internet
- The global advertising market grew to just over $600 bln in 2007, according to The Kelsey Group. The firm expects global ad revenues to grow at a CAGR of 2.7% and reach $707 bln in 2012. Interactive advertising revenues will increase significantly from $45 bln in 2007 to $147 bln...
- Tags: Advertisement, Internet, Compound Annual Growth Rate, AM
- Blog posts 2008-02-25
- Rupert Murdoch shows that news isn't dead
- The death of newspapers is much reported these days, but the continuing life of the companies that operate newspapers is underreported. Rupert Murdoch’s News Corp. offered $60 a share for Dow Jones this week, a 71 percent premium on the price of shares in the publisher of The Wall Street...
- Tags: Business &, Technology
- Blog posts 2007-05-02
- Watch out Google? Yellow Pages meets Del.icio.us in YellowBot
- Can Google win at Local? That is the $39 billion advertising question. Just as Google’s AdWords fueled billions can readily drive a multi-billion dollar takeover of the online display advertising market, in other words a DoubleClick buyout, Google’s spare cash can easily subsidize free local directory assistance service, in...
- Tags: Social Web, Social Networking, Advertising, Yellow Pages, Web 2.0, Social Software, Social Media, Marketing, Local, Google, Culture
- Blog posts 2007-04-23
- Growing local ad spend: Top seven predictions
- John Kelsey, CEO, The Kelsey Group, kicked-off “Drilling Down on Local” in Santa Clara this morning, billed as an “insiders conference,” the annual Silicon Valley summit for the leaders and innovators who participate in the local online content and advertising space.Kelsey put forth the increasingly two-way interactive world is spurring...
- Tags: SMB/SME, advertisement, small and medium business, media, local advertising
- Blog posts 2007-03-20
- The future of Local Search: Report from the field
- What is the future of local search?Number one search engine Google wants to determine the local search future, just like it aims to lead all the myriad forms of search and advertising it is setting its eyes on.Several hundred local search and advertising executives have convened in Santa Clara for...
- Tags: SEARCH, local search
- Blog posts 2007-03-20
- Online auto marketing set to shift gears
- Ive been working for the past couple months on a research report for The Kelsey Group, Car Classifieds Shift Gears as Online Auto Sites Transform Market, which was published Friday. It breaks a number of stories about what companies, such as AutoTrader.com, Autobytel, Yahoo and Vehix.com are planning and the...
- Tags: dealership, marketing
- Blog posts 2007-03-19
- When will Google Local reap $39 billion local ad sales opportunity?
- On Monday, I heard Google CEO Eric Schmidt extol a $800 billion worldwide advertising opportunity. Why then is he giving away the local store for FREE, Google Local? In announcing its latest Google Maps enhancement, the Official Google Blog waxes poetic:They say a picture is worth a thousand words,...
- Tags: Advertising, Google, Local, Marketing, Media, Metrics, Uncategorized
- Blog posts 2007-03-09
- Pronto.com shopping search emerges in IAC: CEO Interview
- “Integrated conglomerate” InterActiveCorp IAC boasts its Pronto.com property is “the Webs most comprehensive comparison-shopping engine.”Developed in-house as an “emerging business,” Pronto.com leverages IAC’s retail and online advertising know-how and targets the estimated $300 billion ecommerce opportunity forecast for 2010.IAC is a highly acquisitive company; It built its “integrated conglomerate” via...
- Tags: Business Models, Search, ecommerce, ROI, Search Advertising, IAC, Pronto.com
- Blog posts 2007-01-22
- Google: $31 billion local dilemma
- Google: $31 billion local dilemmaDiscoverOurTown.com is working the local marketEvery article I read relates a story about how JudysBook CEO Andy Sack and BackFence's X-CEO Susan DeFife are struggling to make sales to local advertisers.Now a story about Google is having trouble signing-up local merchants….News Flash – Extra Extra Read...
- Tags: INTERNET, Sales strategy, TrueLocal, Mini Cities, Mini, Google Inc., local merchant
- Discussion threads 2007-01-09
- $31B question: Where do YOU look for local info?
- The highly coveted, but highly fragmented, $31 billion global local search and online classified advertising market opportunity was the focus, the City of Brotherly Love was the backdrop, at the Kelsey Interactive Local Media conference in Philadelphia (see “Google: $31 billion local winner?”) last week.More than 30 keynotes and panels...
- Tags: Metrics, ecommerce, Marketing, Brands, Yellow Pages, Yahoo, Microsoft, Google, Culture, Search, Advertising, Media, Local, Business Models
- Blog posts 2006-12-04
- Google: $31 billion local winner?
- Is Google destined to be the defacto leader in the $31 billion global local search and online classified advertising market opportunity? Many still believe Google will dominate any opportunity it sets its sights on, and it is eyeing seemingly all of them. Google has been particularly anxious to replicate...
- Tags: ROI, Content, Google Software Applications, Yellow Pages, Marketing, Local, Advertising, Search, Google, Google Inc.
- Blog posts 2006-12-03
- Zillow: Two-thirds of employees are IT workers
- Zillow: Two-thirds of employees are IT workersZillow presentationHi - Spencer from Zillow here. Just to clarify my comments from this afternoon's speech at the Interactive Local Media conference by the Kelsey Group: Our database of homes actually contains information on about 70 million homes, almost every home in America. This...
- Tags: Databases, Product marketing, real estate, Zillow
- Discussion threads 2006-11-29
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