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- ZDNet Author Biography
Joshua Greenbaum has over 20 years of experience in the industry as a computer programmer, systems analyst, author, and consultant. In addition to his work from various bases in Silicon Valley, he spent three years in Europe tracking the enterprise software market as an analyst and correspondent for...- more about Joshua Greenbaum »
ZDNet Resources
- See You in the Cloud
- This post marks the end of my relationship with ZDNet -- though not the end of my blogging career by a long shot. I'll still be blogging -- can't seem to give it up now that it's in my blood -- but over on my own Wordpress site, where the...
- Tags: Blog, Blogging, Internet, Joshua Greenbaum
- Blog posts 2008-12-01
- Microsoft, Creative Financing, and the Bank of EAC
- Microsoft’s announcement that it would offer 0% financing to new customers of its Dynamics product line is a welcome offering at a time when the credit crisis requires out-of-the-box solutions to the fact that a bunch of ungrateful banks are unwilling to loan the taxpayer those megabucks we lent them...
- Tags: Bank, Financing, Microsoft Corp., Financial Accounting, Investment, Financial Services, Finance, Joshua Greenbaum
- Blog posts 2008-11-13
- SAP Makes A Dramatic Move: Ex-Oracle Exec John Wookey To Head up SAP’s New On-demand Market Effort
- It’s hard to know which was more significant, the announcement that SAP is going to tackle on demand at the top of its market, or the name of the person â€" former Oracle apps exec John Wookey â€" who was picked to lead the effort. Off the top of my...
- Tags: On-demand, SAP AG, Cloud Computing, Joshua Greenbaum
- Blog posts 2008-11-11
- Maybe CRM for Facebook Does Make Sense :)
- My friend and colleague Jim Shepherd of AMR set me straight this morning about what Salesforce.com is doing with Facebook, and I'm embarrassed to admit I didn't get it right the first time. According to Jim, when it comes to SFDC and Facebook, CRM actually stands for Child Relationship Management....
- Tags: Facebook, Feature, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software, Joshua Greenbaum
- Blog posts 2008-11-06
- Social to CRM to Enterprise: Not So Fast....
- Darn, I missed it: Salesforce.com is opening itself up to Facebook. Or is it the other way around? I had received a belated invite to attend SFDC’s Dreamforce from Marc Benioff, but too much real work prevented me from attending. So I had to read the press releases and my...
- Tags: Facebook, Marc Benioff, LinkedIn, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software, Joshua Greenbaum
- Blog posts 2008-11-04
- More optimistic views on the future of enterprise software
- With SAP’s decision to forgo its 2009 guidance a paradoxical beacon of truth in a falling market, I have decided to return from vacation a day early and get busy trying to gauge the market for enterprise software in the coming year. It’s not an easy task, needless to day,...
- Tags: Technology Sector, Enterprise Software, Recession, Dot-com, Joshua Greenbaum
- Blog posts 2008-10-30
- Remember IBM at $10.50 per Share? Oracle as a penny stock? Tales of Hope from the Great High Tech Depression of ‘89
- Ah, distinctly I remember it was in the bleak …..October. Paraphrasing Edgar Allen Poe’s The Raven seems somehow appropriate to this moment, when it seems that everything we’ve all worked and dreamed about is going up in smoke. And yet, having seen a version of this movie...
- Tags: Oracle Corp., Recession, Stock, IBM Corp., Tech Stock, Investment, Finance, Joshua Greenbaum
- Blog posts 2008-10-10
- Oracle's Second-Ever Hardware Product: In the Beginning, There Was The Network Computer
- Larry Ellison can be forgiven for sometimes making a mistake, particularly when it comes to marketing new, or not so new, concepts. His statement yesterday that Oracle was unveiling its "first-ever" hardware product is factually challenged by the 1996 launch of the Network Computer, Oracle's real "first-ever" hardware product. The...
- Tags: Oracle Corp., Network, Network Computer, Computer, Thin Clients, Hardware, Joshua Greenbaum
- Blog posts 2008-09-25
- Oracle, the Innovation Company: Core Innovation, Fusion Applications' Debut, and Why It’s All Up to AIA
- If I had to distill a vast and complex product strategy into a single, admittedly simplistic description, Oracle of late would have been known as a company that innovates through acquisition: This has been largely true since Oracle’s acquisition binge started five years ago. And until now innovation through acquisition...
- Tags: Innovation, Oracle Corp., SAP AG, E-Business Suite, Oracle Business Intelligence App, Application Integration, Leadership, It Services, Strategy, Middleware, Software Development, Software/Web Development, Management, Enterprise Software, Software, Joshua Greenbaum
- Blog posts 2008-09-24
- Léo Apotheker’s Leadership Opportunity: SAP At the Crossroads
- Léo Apotheker is slated to take over the helm of SAP this January, and while many have worked with him, broken bread with him, and generally admired his business acumen and very successful career, there’s one problem with his ascension to the top executive position in the enterprise software...
- Tags: Leadership, SAP AG, Léo Apotheker, Roi/Tco, Strategy, Investment, Financial Accounting, Finance, Managerial Accounting, Management, Joshua Greenbaum
- Blog posts 2008-09-18
- Microsoft Dynamics Goes for the Mid-market (Again)
- Microsoft’s on-again, off-again flirtation with the high-end of the enterprise software market is off â€" again. The current thinking, the product of the latest massive shift in the leadership team of Dynamics, is that the lower to mid-market is the place to be, and Microsoft plans to be there to...
- Tags: Microsoft Dynamics, Account, Oracle Corp., Customer, SAP AG, Microsoft Corp., Customer Relationship Management (CRM), Enterprise Software, Advertising & Promotion, Sales Strategy, Operational Accounting, Software, Marketing, Sales, Finance, Joshua Greenbaum
- Blog posts 2008-09-16
- Get A Clue, Google: Your EULA Policies Stink!
- It turns out that Google's Chrome, like Google's Apps, started life with the same ridiculous EULA, the one that gives GOOG the right to use any content you send to Chrome and Apps as well in any way that Google sees fit. They generously allowed you to retain the copyright...
- Tags: Google Inc., EULA, GOOG, Joshua Greenbaum
- Blog posts 2008-09-08
- Microsoft Hitting Google Where it Hurts: Making Ad Words Accountable
- The Genghis Kahn school of marketing, made famous in the 1980s by Larry Ellison, has as its principle maxim the notion that it’s not enough that one succeeds, one’s opponents must also fail. A look under the covers at one of Microsoft’s latest additions to its CRM Online product has...
- Tags: Google Inc., Advertisement, Microsoft Word, Search Engine, Microsoft Corp., CRM, Search, Customer Relationship Management (CRM), Advertising & Promotion, Marketing Research, Enterprise Software, Software, Marketing, Joshua Greenbaum
- Blog posts 2008-09-08
- Handicapping the Fall Enterprise Software Race: SAP vs. Oracle vs. Microsoft
- It’s leapfrog time in enterprise software land, and the next frog to jump will be Oracle, which is hosting industry analysts next week in Redwood Shores and then hosting the entire world at its much-too-massive Open World Conference in San Francisco the following week. Oracle is...
- Tags: Strategy, Small And Medium Enterprise, Oracle Corp., SAP AG, Microsoft Corp., Smb/Sme, Enterprise Software, Software, Joshua Greenbaum
- Blog posts 2008-09-04
- The End of SaaS? Or Just the End of Hype?
- Lawson CEO Harry Debes started -- or rather continued -- a brouhaha that's getting some pixels in the blogosphere, and his position is worth commenting on for both its courage foolhardy and its excess hyperbolically so. According to Harry, the SaaS market will collapse in two years time, due to...
- Tags: Software-as-a-service, Customer Choice, Software As A Service (SaaS), Cloud Computing, Emerging Technologies, Joshua Greenbaum
- Blog posts 2008-08-28
- Expensive Oil, Stupid Trade Groups, and Pending Enterprise Software Growth
- USA Today had an interesting article today that calls into question a few of the doomsday scenarios that have dominated US policy-makers and those for whom policy has been made over the last decade or so. And in the process America’s newspaper debunks some stupid policy issues on the subject...
- Tags: Oil, Enterprise Software, NAM, Manufacturing, Joshua Greenbaum
- Blog posts 2008-08-12
- Friendly Fire: SAP Flubs the Maintenance Business
- You’d think, based on the timing, that Oracle was trying to deliberately make a PR run on what was looking like, and turned out to be, some pretty good news for SAP. The day before SAP’s nice looking Q2 earnings call, Oracle upped the ante in its lawsuit against SAP...
- Tags: Maintenance, Customer, SAP AG, Roi/Tco, Public Relations, Software Upgrade, Finance, Managerial Accounting, Marketing, Corporate Communications, Enterprise Software, Software, Joshua Greenbaum
- Blog posts 2008-07-29
- Unintended Consequences and the Future of Maintenance Revenue: SAP Jettisons TomorrowNow
- When Shai Agassi called me in early 2005, he asked me a loaded question: How would I respond if SAP decided to take the fight to Oracle by providing third party maintenance for Oracle’s recently acquired PeopleSoft customers? I told him it would be an incredibly aggressive move, but that...
- Tags: Revenue, Maintenance, Oracle Corp., Customer, SAP AG, TomorrowNow, Software As A Service (SaaS), Public Relations, Tools & Techniques, Mergers & Acquisitions, Cloud Computing, Emerging Technologies, Marketing, Corporate Communications, Management, Investment, Finance, Joshua Greenbaum
- Blog posts 2008-07-21
- Vista To Win in the Enterprise, The Ugly Way
- I came away from this week's Microsoft Worldwide Partner WPC conference convinced, finally, that the future of Vista is assured in the enterprise. Don't get me wrong, it wasn't because of anything Microsoft said -- the combined mea culpa/back atcha delivered by Microsoft's Brad Brooks, the Corporate Vice President in...
- Tags: Desktop, Information Technology, Microsoft Windows Vista, Microsoft Corp., Microsoft Windows Vista (Longhorn), Operating Systems, Microsoft Windows, Software, Joshua Greenbaum
- Blog posts 2008-07-11
- Deskless Workers, Useless Services: Microsoft Online Misses the Mark
- I spend a lot of time tracking the deskless souls who inhabit the workworld, the factory workers, nurses and others who spend more time on their feet and less time on their butts than the rest of us. So I was all ears as Stephen Elop, Microsoft's latest Business Division...
- Tags: Microsoft Corp., Worker, Joshua Greenbaum
- Blog posts 2008-07-08
Smartphones
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Last year, many businesses deferred the purchase of new laptops in favor of smartphones, and why not? Offering phone, calendar, email, IM and Web access, they're arguably the most practical business tools. Check out the latest CNET Reviews of Blackberry devices for all the knowledge you need to make an intelligent choice.
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Sleek. Thin. Light.
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With its full keyboard and high-res screen, the BlackBerry® Curve™ 8900 is the perfect fit for your work and your life.
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