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The social media corporate identity crisis: The recent "hijacking" of the ExxonMobil brand for Twitter use made a whoosh as the news traveled around the socialsphere. It also brought into view a lot of questions around brand validity and responsibility in terms of social networking. Joel Postman, principal of Socialized, authored this guest piece on the...; Tags: Brand, Social Media, Twitter, Joel Postman, Popeyes Chicken, Q., Branding, Social Networking, Marketing, Online Communications, Advertising & Promotion, Jennifer Leggio; Blog posts 2008-08-06

Intridea wins: Postman as chief strategist, Present.ly official SXSW microblog platform: Intridea, which creates enterprise 2.0 Web solutions, today announced that communications veteran Joel Postman has joined the company as senior partner and chief enterprise social business strategist. Postman, author of SocialCorp: Social Media Goes Corporate, and founder of Socialized, is responsible for supporting Intridea clients with social media...; Tags: Social Media, SXSW, Intridea, Jennifer Leggio; Blog posts 2009-01-19

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