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- Two more Microsoft execs fly the coop
- A couple more execs from Microsoft's list of who's who at the company have moved to allegedly greener pastures. Joanne Bradford, corporate vice president and chief media officer of MSN, is leaving Microsoft to join Internet-based ad agency Spot Runner Inc, as initially reported by Todd Bishop...
- Tags: Microsoft Corp., Joanne Bradford, Majidimehr, Hd Dvd, Advertising & Promotion, DVD, Consumer Electronics, Personal Technology, Home Entertainment, Marketing, Mary Jo Foley
- Blog posts 2008-03-13
- Can Google CEO Eric Schmidt make it in NYC?
- New York, New York: If you can make it there, you can make it anywhere! Google, under the leadership of CEO Eric Schmidt, certainly believes its destiny calls it to make it the world over. Wait a New York minute, however. Google is embarking on a multi-faceted strategic move...
- Tags: advertisement
- Blog posts 2006-10-02
- Microsoft to Google: WE love ad sales people
- Joanne Bradford, corporate vice president of global sales and marketing and chief media revenue officer at Microsoft, is in New York City this week to launch Microsoft’s Digital Advertising Solutions at Advertising Week; Bradford keynoted a session this afternoon addressing “Social Responsibility” held at the Museum of Television & Radio.Bradford...
- Tags: advertisement, Joanne Bradford
- Blog posts 2006-09-27
Additional Resources
- Exec: Yahoo positioned for more efficient advertising buys
- A Yahoo executive this afternoon spent some time talking about the ad business - specifically Yahoo's approach to advertising and how it's different from that of Google and Microsoft. Joanne Bradford, a veteran media advertising executive who joined Yahoo in September as senior vice president of U.S....
- Tags: Advertisement, Yahoo! Inc., Sam Diaz
- Blog posts 2009-06-10
- Former MSN leader joins Yahoo
- Former MSN leader joins YahooJoanne Bradford?!!She's been on top of MSN for Live Earth and all of the recent MSN activity...this doesn't make sense....what the hell can she see in Yahoo!?
- Tags: Leadership, MSN, MSN leader, Yahoo! Inc., leader
- Discussion threads 2008-09-09
- Former MSN leader joins Yahoo
- Not everyone is jumping ship from Yahoo. Yahoo announced on September 9 that it has hired Joanne Bradford as senior vice president, U.S. Revenue and Market Development. by Mary Jo Foley
- Tags: MSN, Yahoo! Inc., Leader, Poole, Desktop Virtualization, Corporate Governance, Microsoft Windows, Sales Strategy, Business Operations, Corporate Law, Operating Systems, Software, Sales, Mary Jo Foley
- Blog posts 2008-09-09
- How Microsoft beats Google in ad agency battle
- Google CEO Eric Schmidt has a fantasy, a world wide advertising domination fantasy: “The long-term fantasy is we walk up to you and you give us, say, $10 million and we'll completely allocate it for you’ across different media and ad types.”Microsoft CEO Steve Ballmer aims to have a $6...
- Tags: Microsoft, Google, Advertising
- Blog posts 2007-05-22
- Bill Gates on local advertising: Yellow Pages gone in 5 years
- Microsoft wagered an estimated $1 billion of its competitive kitty that it will loudly beat search nemesis Google in both the mobile search and local advertising $50 billion challenge, as I report and analyze in What Microsoft is telling Google about mobile search: Tellme Networks, Inc.In buying Tellme, Microsoft aims...
- Tags: Cell Phones, Advertising, Google, Local, Marketing, Microsoft, Wireless
- Blog posts 2007-05-14
- Google beware: Does Microsoft lust for Yahoo?
- Microsoft and Yahoo sitting in a tree, KISSING!So it would seem, given the “inspired” meet-up of Microsoft top brass with the Yahoo CEO, at Microsoft’s downtown Seattle Strategic Account Summit next week.Joanne Bradford, Corporate Vice President, Chief Media Officer, MSN, has honors at the event, taking to the stage with...
- Tags: Yahoo, Microsoft, Google
- Blog posts 2007-05-04
- Yahoo's Semel to keynote Microsoft advertising powwow
- Speaking of Microsofts advertising ambitions, next week is Microsofts eighth annual Strategic Account Summit SAS. SAS is the MSN online-advertising conference. Like Mix 07, SAS doesnt feature Microsoft speakers only. In fact, on Tuesday, Yahoo Chairman and CEO Terry Semel will address the invitees on the state of the...
- Tags: Web 2.0, Search, Research, MIX07, Google, Corporate strategy, Advertising
- Blog posts 2007-05-03
- Google: Technology driven or people driven?
- Can Google CEO Eric Schmidt make it in NYC? I asked last October upon the grand opening of the spanking new East coast Googleplex in Manhattan’s Chelsea. WHY? Because Google proudly declares it is an engineering company, not a media company, despite the fact that its $10 billion in...
- Tags: Advertising, Search Advertising, Search, ROI, Microsoft, Marketing, Google Ads, Google, Business Models
- Blog posts 2007-04-14
- Why Google (not Microsoft) is loved
- As I recount in "Google NYC First Look: Top Google engineer talks to NYC software industry,” I had the pleasure of chatting personally with Alan Warren, Google Director of Engineering, while waiting for him to address the New York Software Industry Association last evening. I good naturedly asked Warren...
- Tags: Google Inc., NYC, advertisement
- Blog posts 2006-10-17
- Microsoft's ad pitch underpins Net moves
- Microsoft's ad pitch underpins Net movesMicrosoft's committing suicideQuote: "Today, it's keyword," said Joanne Bradford, Microsoft's chief media revenue officer. "We believe in the future it will be about display ads, video and all that is advertising."Now that's funny. Those video ads are so annoying that almost everybody I know are...
- Tags: Loverock Davidson, Windows Live Experience, advertisement, Microsoft Corp., video advertisement
- Discussion threads 2005-11-11
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