jerry seinfeld

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Microsoft pulls the plug on Gates-Seinfeld ads; Campaign's next phase set to begin

Microsoft pulls the plug on Gates-Seinfeld ads; Campaign's next phase set to beginThis is certainly strange.Theres a lot more to this than we are being told.

Tags: Gates-Seinfeld, advertisement, Microsoft Corp.

Discussion threads 2008-09-17

Gates and Seinfeld - Part Deux

Gates and Seinfeld - Part DeuxMy wifeSaid that the ad seemed demeaning - some rich guys deigning to live with the riff-raff.You just don't get it...These ads are absolutely hysterical! I was literally ROTFLMAO from these ads. My rep sent me the talking points before the ad was aired, pointing...

Tags: Jerry Seinfeld, advertisement, Part Deux, Seinfeld, Microsoft Corp.

Discussion threads 2008-09-12

Microsoft's rough start to a new beginning

ZDNet senior editor Sam Diaz shares his views on Microsoft's recent commercial starring Bill Gates and comedian Jerry Seinfeld. The new 90-second ad was a letdown mainly because it had nothing to do with computers, says Diaz.

Tags: Senior Editor, Microsoft Corp., Productivity, Sam Diaz Memo, Microsoft, Apple, Jerry Seinfeld, Bill Gates

Videos 2008-09-11

LIVE from the Apple event

Updated: This post is in reverse order. 11:04 a.m.: Jobs right thanks everyone for coming and invites us to "go get your hands on some of these new products. I think you're going to love them." Eric Clapton's "Layla" plays as people start walking out. ...

Tags: Job, Apple iPod, Apple Inc., Apple iPod Touch, Apple iTunes, Spore, Jerry Seinfeld, Digital Music, Digital Media, Personal Technology, Consumer Electronics, Sam Diaz

Blog posts 2008-09-09

Microsoft builds $300M cathedral to Bill Gates, hires Jerry Seinfeld as Pope

Microsoft builds $300M cathedral to Bill Gates, hires Jerry Seinfeld as PopeThat's what I thoughtThe ad was about nothing except of course Bill. It is unclear why this ad was made.Who in the world is this "journalist"?http://en.wikipedia.org/wiki/Mitch_Ratcliffe"I see you baby ...... shakin that ass -shakin that ass."http://www.brandrepublic.com/bulletins/digital/article/548871/publicis-dialog-puns-ass-shaking-new-renault-viral/RE: Microsoft builds $300M...

Tags: Wiki, Blogging, ass, Jerry Seinfeld, Microsoft Corp., Wikipedia, Bill Gates, advertisement

Discussion threads 2008-09-05

Seinfeld & Gates: Was this ad supposed to be funny?

The long-awaited $300 million ad campaign that Microsoft launched to counter Apple's successful "I'm a Mac, I'm a PC" campaign aired during the Thursday night kickoff to the NFL season. Did you see it? I missed it on TV but caught it on YouTube. I don't get...

Tags: Advertisement, Mall, Apple Inc., Microsoft Corp., Jerry Seinfeld, Apple Mac OS X, Productivity, Desktops, Operating Systems, Software, Apple Mac OS, Hardware, Sam Diaz

Blog posts 2008-09-04

Seinfeld target is not open source

My guess is the ads will feature Microsoft innovations like its Surface interface, aiming to turn Redmond back into a home of wizards, transforming Gates from Voldemort back into Harry Potter. by Dana Blankenhorn

Tags: Advertisement, Open Source, Microsoft Corp., Jerry Seinfeld, Dana Blankenhorn

Blog posts 2008-08-22

Additional Resources

Tech Needs New Words: Tech Marketing Needs Your Help

A few other words..."Microsoftonomics" - How to deal with economies of scale like where Microsoft lives. The high tech version of Voodoo Economics."Google-google dancing" - For those times where someone using Google finds something on the first try and just has to dance."Ciscotem Engineering" - Building systems with just...

Tags: Microsoft Windows Vista (Longhorn), UNIX, OPEN SOURCE, Tech marketing, Linux

Discussion threads 2009-09-11

Survey: Microsoft customer satisfaction takes second quarter hit

Survey: Microsoft customer satisfaction takes second quarter hitIf they suck so muchWhy competitor can't manage to significantly increase market share in many fields where Microsoft is keeping(O.S) or even increasing(Server,B.I) its market share, like O.S market ?Could it be that much of the negative perception people has of Microsoft...

Tags: Microsoft Windows Vista (Longhorn), Product marketing, Microsoft Corp., Microsoft customer satisfaction, customer satisfaction, Microsoft Windows Vista, survey

Discussion threads 2009-07-15

Microsoft's Ray Ozzie talks cloud computing at Churchill Club

I've been a pretty vocal critic of Microsoft in the past, scratching my head in amazement when the company does something wacky like a Jerry Seinfeld-Bill Gates commercial or Windows Vista. But after a Churchill Club dinner in Silicon Valley last night, I think have a better understanding of what's...

Tags: Ray Ozzie, Microsoft Corp., Cloud Computing, Virtualization, Hardware, Sam Diaz

Blog posts 2009-06-05

The Mac ads: Still simple, still entertaining

The PC ad war is in full swing, with Apple's new lineup of commercials just starting to hit the TV airwaves. Funny thing, though, these commercials are countering Microsoft's "Laptop Hunter" campaign. Nope, they're the same as always. Simple, yet entertaining. Fellow ZDNet blogger...

Tags: Apple Macintosh, Advertisement, Apple Inc., Microsoft Corp., Laptop Computer, Sam Diaz

Blog posts 2009-04-21

The Microsoft ads are working

The Microsoft ads are workingThat's BSROI and TCO compared to what???the iDiots have struck again!!Oops !NTStupid consumers ;)[i]"I don?t care about the Macs. Whatever. We have a Mac base in many of our schools that is serving us well and that we have on lease for another three years. I...

Tags: ROI/TCO, Desktops, Microsoft AD, Apple Macintosh, Microsoft Corp., TCO, advertisement

Discussion threads 2009-04-14

The Microsoft ads are working

My users want Windows. Where three months ago users were enthusiastic about Mac and some were excited about or at least open to Linux implementations in the coming years, now users are asking about Windows 7 on the new purchases we have coming up. I don't...

Tags: Apple Macintosh, Advertisement, Microsoft Windows 7, Microsoft Corp., Linux, Operating Systems, Microsoft Windows, UNIX, Open Source, Software, Christopher Dawson

Blog posts 2009-04-14

Microsoft ad: 'I'm just not cool enough to be a Mac person'

Microsoft ad: 'I'm just not cool enough to be a Mac person'olePigeon would HATE this computer!!Is the screen too small? Nope.Is the hard drive too small? Nope.Is it too expensive? Nope.So what is wrong with the laptop she bought? It comes in a brown box.http://talkback.zdnet.com/5208-13615-0.html?forumID=1&threadID=62493&messageID=1152605[i]it turns out that it ships...

Tags: Desktops, Notebooks, Operating systems, Apple Macintosh, Apple Inc., advertisement, Mac person, laptop computer, PC, Microsoft Corp., Microsoft Windows

Discussion threads 2009-03-26

Microsoft to open retail stores. Yeah, good luck with that

Buried in a late-in-the-day press release announcing a new executive, Microsoft revealed plans to open branded retail stores as part of its effort to raise awareness surrounding Windows 7, Windows Mobile and Windows Live. The time frame for opening the stores, as well as locations, will be...

Tags: Retail Company, Apple Inc., Microsoft Corp., Retail, Microsoft Windows, Operating Systems, Software, Sam Diaz

Blog posts 2009-02-12

Microsoft to follow Apple with its own family of retail stores

Microsoft to follow Apple with its own family of retail storesWhat's Microsoft going to sell?Windows 7. Office. Anything else? Oh. Mice. Anything else?Well.....by the time they set up displays of their eleventeen versions of Windows, there won't be much room left for anything else, will there?Maybe they could use one...

Tags: Retail, Apple Inc., Microsoft Corp., own family, retail company

Discussion threads 2009-02-12

Microsoft launches new phase of its 'People-Ready' ad campaign

If you think the Jerry Seinfeld-Bill Gates spots were Microsoft's biggest ad blooper, you might have forgotten about the $500 million "People-Ready" campaign the company launched in 2006. That campaign entered a new phase on January 12. by Mary Jo Foley

Tags: Advertisement, Microsoft Corp., People-Ready, Mary Jo Foley

Blog posts 2009-01-12

2008 Between the Lines

Welcome to the year in Between the Linesâ€"in about 5 minutes I hope. 2008 was a wild one and January feels like it was 20 years ago. Here’s a brief recap…. January: The year kicks off with the usual Consumer electronics show, which is then upstaged by...

Tags: Google Inc., Jerry Yang, Yahoo! Inc., Microsoft Corp., Carl Icahn, IT-spending Expectation, Document Management, Social Networking, Financial Accounting, Enterprise Software, Software, Finance, Managerial Accounting, Online Communications, Marketing, Advertising & Promotion, Larry Dignan

Blog posts 2008-12-18

Apple's ad spend almost a half-billion dollars

There's no doubt that Apple has become one of the most popular brands around the globe - iPod, iMac, iPhone, iTunes. I'm sure you've heard of them. Likewise, you probably know about Apple's "I'm a Mac, I'm a PC" TV commercials and can spot an iPod billboard on a moving...

Tags: Advertisement, Apple Inc., Sam Diaz

Blog posts 2008-11-21

Linux: The Joe Sixpack Strategy

Linux: The Joe Sixpack StrategyTruth in advertising.Given the seriousness of a decision to attempt Linux, people should be told that the software they bought won't work, their music won't play, and they'll have to rediscover everything they thought they knew about computing.Linux is a full (and perhaps full-time) commitment. ...

Tags: UNIX, Operating systems, OPEN SOURCE, Linux

Discussion threads 2008-11-03