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- Microsoft pulls the plug on Gates-Seinfeld ads; Campaign's next phase set to begin
- Microsoft pulls the plug on Gates-Seinfeld ads; Campaign's next phase set to beginThis is certainly strange.Theres a lot more to this than we are being told.
- Discussion threads 2008-09-17
- Gates and Seinfeld - Part Deux
- Gates and Seinfeld - Part DeuxMy wifeSaid that the ad seemed demeaning - some rich guys deigning to live with the riff-raff.You just don't get it...These ads are absolutely hysterical! I was literally ROTFLMAO from these ads. My rep sent me the talking points before the ad was aired, pointing...
- Discussion threads 2008-09-12
- Microsoft's rough start to a new beginning
- ZDNet senior editor Sam Diaz shares his views on Microsoft's recent commercial starring Bill Gates and comedian Jerry Seinfeld. The new 90-second ad was a letdown mainly because it had nothing to do with computers, says Diaz.
- Videos 2008-09-11
- LIVE from the Apple event
- Updated: This post is in reverse order. 11:04 a.m.: Jobs right thanks everyone for coming and invites us to "go get your hands on some of these new products. I think you're going to love them." Eric Clapton's "Layla" plays as people start walking out. ...
- Blog posts 2008-09-09
- Microsoft builds $300M cathedral to Bill Gates, hires Jerry Seinfeld as Pope
- Microsoft builds $300M cathedral to Bill Gates, hires Jerry Seinfeld as PopeThat's what I thoughtThe ad was about nothing except of course Bill. It is unclear why this ad was made.Who in the world is this "journalist"?http://en.wikipedia.org/wiki/Mitch_Ratcliffe"I see you baby ...... shakin that ass -shakin that ass."http://www.brandrepublic.com/bulletins/digital/article/548871/publicis-dialog-puns-ass-shaking-new-renault-viral/RE: Microsoft builds $300M...
- Discussion threads 2008-09-05
- Seinfeld & Gates: Was this ad supposed to be funny?
- The long-awaited $300 million ad campaign that Microsoft launched to counter Apple's successful "I'm a Mac, I'm a PC" campaign aired during the Thursday night kickoff to the NFL season. Did you see it? I missed it on TV but caught it on YouTube. I don't get...
- Blog posts 2008-09-04
- Seinfeld target is not open source
- My guess is the ads will feature Microsoft innovations like its Surface interface, aiming to turn Redmond back into a home of wizards, transforming Gates from Voldemort back into Harry Potter. by Dana Blankenhorn
- Blog posts 2008-08-22
Additional Resources
- Tech Needs New Words: Tech Marketing Needs Your Help
- A few other words..."Microsoftonomics" - How to deal with economies of scale like where Microsoft lives. The high tech version of Voodoo Economics."Google-google dancing" - For those times where someone using Google finds something on the first try and just has to dance."Ciscotem Engineering" - Building systems with just...
- Discussion threads 2009-09-11
- Survey: Microsoft customer satisfaction takes second quarter hit
- Survey: Microsoft customer satisfaction takes second quarter hitIf they suck so muchWhy competitor can't manage to significantly increase market share in many fields where Microsoft is keeping(O.S) or even increasing(Server,B.I) its market share, like O.S market ?Could it be that much of the negative perception people has of Microsoft...
- Discussion threads 2009-07-15
- Microsoft's Ray Ozzie talks cloud computing at Churchill Club
- I've been a pretty vocal critic of Microsoft in the past, scratching my head in amazement when the company does something wacky like a Jerry Seinfeld-Bill Gates commercial or Windows Vista. But after a Churchill Club dinner in Silicon Valley last night, I think have a better understanding of what's...
- Blog posts 2009-06-05
- The Mac ads: Still simple, still entertaining
- The PC ad war is in full swing, with Apple's new lineup of commercials just starting to hit the TV airwaves. Funny thing, though, these commercials are countering Microsoft's "Laptop Hunter" campaign. Nope, they're the same as always. Simple, yet entertaining. Fellow ZDNet blogger...
- Blog posts 2009-04-21
- The Microsoft ads are working
- The Microsoft ads are workingThat's BSROI and TCO compared to what???the iDiots have struck again!!Oops !NTStupid consumers ;)[i]"I don?t care about the Macs. Whatever. We have a Mac base in many of our schools that is serving us well and that we have on lease for another three years. I...
- Discussion threads 2009-04-14
- The Microsoft ads are working
- My users want Windows. Where three months ago users were enthusiastic about Mac and some were excited about or at least open to Linux implementations in the coming years, now users are asking about Windows 7 on the new purchases we have coming up. I don't...
- Blog posts 2009-04-14
- Microsoft ad: 'I'm just not cool enough to be a Mac person'
- Microsoft ad: 'I'm just not cool enough to be a Mac person'olePigeon would HATE this computer!!Is the screen too small? Nope.Is the hard drive too small? Nope.Is it too expensive? Nope.So what is wrong with the laptop she bought? It comes in a brown box.http://talkback.zdnet.com/5208-13615-0.html?forumID=1&threadID=62493&messageID=1152605[i]it turns out that it ships...
- Discussion threads 2009-03-26
- Microsoft to open retail stores. Yeah, good luck with that
- Buried in a late-in-the-day press release announcing a new executive, Microsoft revealed plans to open branded retail stores as part of its effort to raise awareness surrounding Windows 7, Windows Mobile and Windows Live. The time frame for opening the stores, as well as locations, will be...
- Blog posts 2009-02-12
- Microsoft to follow Apple with its own family of retail stores
- Microsoft to follow Apple with its own family of retail storesWhat's Microsoft going to sell?Windows 7. Office. Anything else? Oh. Mice. Anything else?Well.....by the time they set up displays of their eleventeen versions of Windows, there won't be much room left for anything else, will there?Maybe they could use one...
- Discussion threads 2009-02-12
- Microsoft launches new phase of its 'People-Ready' ad campaign
- If you think the Jerry Seinfeld-Bill Gates spots were Microsoft's biggest ad blooper, you might have forgotten about the $500 million "People-Ready" campaign the company launched in 2006. That campaign entered a new phase on January 12. by Mary Jo Foley
- Blog posts 2009-01-12
- 2008 Between the Lines
- Welcome to the year in Between the Linesâ€"in about 5 minutes I hope. 2008 was a wild one and January feels like it was 20 years ago. Here’s a brief recap…. January: The year kicks off with the usual Consumer electronics show, which is then upstaged by...
- Blog posts 2008-12-18
- Apple's ad spend almost a half-billion dollars
- There's no doubt that Apple has become one of the most popular brands around the globe - iPod, iMac, iPhone, iTunes. I'm sure you've heard of them. Likewise, you probably know about Apple's "I'm a Mac, I'm a PC" TV commercials and can spot an iPod billboard on a moving...
- Blog posts 2008-11-21
- Linux: The Joe Sixpack Strategy
- Linux: The Joe Sixpack StrategyTruth in advertising.Given the seriousness of a decision to attempt Linux, people should be told that the software they bought won't work, their music won't play, and they'll have to rediscover everything they thought they knew about computing.Linux is a full (and perhaps full-time) commitment. ...
- Discussion threads 2008-11-03
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