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	<title><![CDATA[jennifer leggio Resources | ZDNet]]></title>
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	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to jennifer leggio]]></description>
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		<title><![CDATA[Quick'n'Dirty episode 23: TripIt and Twitter lists top talk]]></title>
		<link><![CDATA[http://blogs.zdnet.com/feeds/?p=2063]]></link>
		<description><![CDATA[Are Twitter lists valuable or a big ego stroke? Jennifer and Aaron sound off. by Jennifer Leggio]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 23 Nov 2009 09:43:04 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/twitter+inc..html"><![CDATA[Twitter Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/jennifer+leggio.html"><![CDATA[Jennifer Leggio]]></category>
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	<item>
		<title><![CDATA[Hello Salesforce Chatter, so long Yammer?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/feeds/?p=2056]]></link>
		<description><![CDATA[Salesforce Chatter brings trusted collaboration and social networking to enterprises. Is it bye-bye time for competitors? by Jennifer Leggio]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 19 Nov 2009 12:37:59 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/salesforce.com+inc..html"><![CDATA[Salesforce.com Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/sales+force+management.html"><![CDATA[Sales Force Management]]></category>
		<category domain="http://updates.zdnet.com/tags/sales.html"><![CDATA[Sales]]></category>
		<category domain="http://updates.zdnet.com/tags/jennifer+leggio.html"><![CDATA[Jennifer Leggio]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">CRM</category>
		<category domain="tickers">CRM</category>
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		<title><![CDATA[What the duck? Aflac gets quackin' on Facebook]]></title>
		<link><![CDATA[http://blogs.zdnet.com/feeds/?p=2044]]></link>
		<description><![CDATA[The ducky insurance company uses Facebook to promote fundraising and brand awareness by Jennifer Leggio]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 12 Nov 2009 12:49:09 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/facebook.html"><![CDATA[Facebook]]></category>
		<category domain="http://updates.zdnet.com/tags/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://updates.zdnet.com/tags/aflac+inc..html"><![CDATA[Aflac Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://updates.zdnet.com/tags/insurance.html"><![CDATA[Insurance]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://updates.zdnet.com/tags/corporate+insurance.html"><![CDATA[Corporate Insurance]]></category>
		<category domain="http://updates.zdnet.com/tags/jennifer+leggio.html"><![CDATA[Jennifer Leggio]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AFL</category>
		<category domain="tickers">AFL</category>
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		<title><![CDATA[Creepy elves and disco dancing: A business win for OfficeMax]]></title>
		<link><![CDATA[http://blogs.zdnet.com/feeds/?p=2037]]></link>
		<description><![CDATA[Who knew that weird dancing elves could be good for business? by Jennifer Leggio]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 10 Nov 2009 13:58:19 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/officemax+inc..html"><![CDATA[OfficeMax Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/jennifer+leggio.html"><![CDATA[Jennifer Leggio]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">OMX</category>
		<category domain="tickers">OMX</category>
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		<title><![CDATA[American Express OPEN keeps 'pulse' on small business with social media]]></title>
		<link><![CDATA[http://blogs.zdnet.com/feeds/?p=2019]]></link>
		<description><![CDATA[American Express OPEN is using social media to spur its own growth, but the growth of its small business customers. by Jennifer Leggio]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 09 Nov 2009 09:44:32 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://updates.zdnet.com/tags/american+express+co..html"><![CDATA[American Express Co.]]></category>
		<category domain="http://updates.zdnet.com/tags/small+business.html"><![CDATA[Small Business]]></category>
		<category domain="http://updates.zdnet.com/tags/american+express+open.html"><![CDATA[American Express OPEN]]></category>
		<category domain="http://updates.zdnet.com/tags/jennifer+leggio.html"><![CDATA[Jennifer Leggio]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AXP</category>
		<category domain="tickers">AXP</category>
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	<item>
		<title><![CDATA[Twitter Lists will change the social dynamic]]></title>
		<link><![CDATA[http://blogs.zdnet.com/feeds/?p=2014]]></link>
		<description><![CDATA[Lists will either be the great equalizer, or create a pseudo â€˜classâ€™ system within Twitter. by Jennifer Leggio]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 06 Nov 2009 10:30:54 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/twitter+inc..html"><![CDATA[Twitter Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/jennifer+leggio.html"><![CDATA[Jennifer Leggio]]></category>
	</item>
	<item>
		<title><![CDATA[Nothing is viral, but everything is contagious]]></title>
		<link><![CDATA[http://blogs.zdnet.com/feeds/?p=2002]]></link>
		<description><![CDATA[We trust George Carlin. We trust the celebrity. We don't trust random, unknown bloggers or Twitter users that no one has heard of. by Jennifer Leggio]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 04 Nov 2009 10:42:11 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/twitter+inc..html"><![CDATA[Twitter Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/celebrity.html"><![CDATA[Celebrity]]></category>
		<category domain="http://updates.zdnet.com/tags/blogger.html"><![CDATA[Blogger]]></category>
		<category domain="http://updates.zdnet.com/tags/blogging.html"><![CDATA[Blogging]]></category>
		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://updates.zdnet.com/tags/jennifer+leggio.html"><![CDATA[Jennifer Leggio]]></category>
	</item>
	<item>
		<title><![CDATA[Developing government's human voice]]></title>
		<link><![CDATA[http://blogs.zdnet.com/feeds/?p=1993]]></link>
		<description><![CDATA[Government, unlike private sector companies, has not had a major review of its business processes and corporate culture. We are long overdue. by Jennifer Leggio]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 03 Nov 2009 09:19:55 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/voice.html"><![CDATA[Voice]]></category>
		<category domain="http://updates.zdnet.com/tags/government.html"><![CDATA[Government]]></category>
		<category domain="http://updates.zdnet.com/tags/vertical+industries.html"><![CDATA[Vertical Industries]]></category>
		<category domain="http://updates.zdnet.com/tags/operational+planning.html"><![CDATA[Operational Planning]]></category>
		<category domain="http://updates.zdnet.com/tags/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://updates.zdnet.com/tags/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/jennifer+leggio.html"><![CDATA[Jennifer Leggio]]></category>
	</item>
	<item>
		<title><![CDATA[Social book reading in the digital age]]></title>
		<link><![CDATA[http://blogs.zdnet.com/feeds/?p=1983]]></link>
		<description><![CDATA[* Jennifer Leggio is on vacation    Guest editorial by Andy Santamaria    I know what you're thinking. You read the title of this post and thought,  "Books have always been social, we share them with friends, form book clubs, and  bend at Oprah's...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 02 Nov 2009 09:28:53 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/twitter+inc..html"><![CDATA[Twitter Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/blog.html"><![CDATA[Blog]]></category>
		<category domain="http://updates.zdnet.com/tags/andy+santamaria.html"><![CDATA[Andy Santamaria]]></category>
		<category domain="http://updates.zdnet.com/tags/e-books.html"><![CDATA[E-books]]></category>
		<category domain="http://updates.zdnet.com/tags/blogging.html"><![CDATA[Blogging]]></category>
		<category domain="http://updates.zdnet.com/tags/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://updates.zdnet.com/tags/jennifer+leggio.html"><![CDATA[Jennifer Leggio]]></category>
	</item>
	<item>
		<title><![CDATA[2010 Predictions: Will social media reach ubiquity?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/feeds/?p=1893]]></link>
		<description><![CDATA[A sampling of social media predictions and forward-looking ideas from thought leaders, entrepreneurs and in-the-trenches workers. by Jennifer Leggio]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 27 Oct 2009 09:19:23 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://updates.zdnet.com/tags/jennifer+leggio.html"><![CDATA[Jennifer Leggio]]></category>
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	<item>
		<title><![CDATA[PR + Google Wave: When opportunity meets overkill]]></title>
		<link><![CDATA[http://blogs.zdnet.com/feeds/?p=1878]]></link>
		<description><![CDATA[Is this a time when the PR and marketing industries need to police themselves? by Jennifer Leggio]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 20 Oct 2009 11:06:48 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://updates.zdnet.com/tags/jennifer+leggio.html"><![CDATA[Jennifer Leggio]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Twitter starts to get serious about spammers]]></title>
		<link><![CDATA[http://blogs.zdnet.com/feeds/?p=1870]]></link>
		<description><![CDATA[Regardless of how good the reporting is, Twitter still need to get more serious about what it's doing to stop spammers and bots in the first place. by Jennifer Leggio]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 13 Oct 2009 15:11:11 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/twitter+inc..html"><![CDATA[Twitter Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/spammer.html"><![CDATA[Spammer]]></category>
		<category domain="http://updates.zdnet.com/tags/spam.html"><![CDATA[Spam]]></category>
		<category domain="http://updates.zdnet.com/tags/security.html"><![CDATA[Security]]></category>
		<category domain="http://updates.zdnet.com/tags/spam+and+phishing.html"><![CDATA[Spam And Phishing]]></category>
		<category domain="http://updates.zdnet.com/tags/jennifer+leggio.html"><![CDATA[Jennifer Leggio]]></category>
	</item>
	<item>
		<title><![CDATA[Nine 'don't miss' social business sessions at Blog World & New Media Expo]]></title>
		<link><![CDATA[http://blogs.zdnet.com/feeds/?p=1849]]></link>
		<description><![CDATA[Here are nine sessions that I am going to do everything I can not to miss. by Jennifer Leggio]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 13 Oct 2009 12:59:33 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/media.html"><![CDATA[Media]]></category>
		<category domain="http://updates.zdnet.com/tags/blog.html"><![CDATA[Blog]]></category>
		<category domain="http://updates.zdnet.com/tags/session.html"><![CDATA[Session]]></category>
		<category domain="http://updates.zdnet.com/tags/blogging.html"><![CDATA[Blogging]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/jennifer+leggio.html"><![CDATA[Jennifer Leggio]]></category>
	</item>
	<item>
		<title><![CDATA[Quick'n'Dirty Podcast: Lucky number 18 and hashtag chats]]></title>
		<link><![CDATA[http://blogs.zdnet.com/feeds/?p=1843]]></link>
		<description><![CDATA[Hashtag chats can be valuable but are often seen as noisy. What's the real story? by Jennifer Leggio]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 12 Oct 2009 09:49:39 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/chat.html"><![CDATA[Chat]]></category>
		<category domain="http://updates.zdnet.com/tags/podcasts.html"><![CDATA[Podcasts]]></category>
		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://updates.zdnet.com/tags/jennifer+leggio.html"><![CDATA[Jennifer Leggio]]></category>
	</item>
	<item>
		<title><![CDATA[BreakingPoint's letter to Twitter: 'Let us help you']]></title>
		<link><![CDATA[http://blogs.zdnet.com/feeds/?p=1837]]></link>
		<description><![CDATA[Amid all of the whining about Twitter downtime, one company is finally putting its money where its mouth is. by Jennifer Leggio]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 09 Oct 2009 12:42:49 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/twitter+inc..html"><![CDATA[Twitter Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/breakingpoint.html"><![CDATA[BreakingPoint]]></category>
		<category domain="http://updates.zdnet.com/tags/jennifer+leggio.html"><![CDATA[Jennifer Leggio]]></category>
	</item>
	<item>
		<title><![CDATA[Sears Holdings Corporation: A silent giant in social media]]></title>
		<link><![CDATA[http://blogs.zdnet.com/feeds/?p=1831]]></link>
		<description><![CDATA[The company credits an existing social media presence for helping it get through a crisis. by Jennifer Leggio]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 08 Oct 2009 09:23:14 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/sears+roebuck+%2526+co..html"><![CDATA[Sears Roebuck & Co.]]></category>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://updates.zdnet.com/tags/jennifer+leggio.html"><![CDATA[Jennifer Leggio]]></category>
	</item>
	<item>
		<title><![CDATA[Enterprise IT buyers: Your 'Avengers' have arrived]]></title>
		<link><![CDATA[http://blogs.zdnet.com/feeds/?p=1823]]></link>
		<description><![CDATA[Rarely has there been a "voice" for the IT buyer to help them cut through the muck, and that's what this group is trying to do. by Jennifer Leggio]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 07 Oct 2009 11:32:41 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/information+technology.html"><![CDATA[Information Technology]]></category>
		<category domain="http://updates.zdnet.com/tags/buyer.html"><![CDATA[Buyer]]></category>
		<category domain="http://updates.zdnet.com/tags/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/jennifer+leggio.html"><![CDATA[Jennifer Leggio]]></category>
	</item>
	<item>
		<title><![CDATA[Enterprise investment in online communities continues to grow]]></title>
		<link><![CDATA[http://blogs.zdnet.com/feeds/?p=1817]]></link>
		<description><![CDATA[Enterprises are investing heavily in online communities in the face of the recession, a new survey says. by Jennifer Leggio]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 07 Oct 2009 10:01:37 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/community.html"><![CDATA[Community]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://updates.zdnet.com/tags/investment.html"><![CDATA[Investment]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://updates.zdnet.com/tags/jennifer+leggio.html"><![CDATA[Jennifer Leggio]]></category>
	</item>
	<item>
		<title><![CDATA[Gallery: Kosmix social search]]></title>
		<link><![CDATA[http://content.zdnet.com/2346-9595_22-349789.html]]></link>
		<description><![CDATA[ZDNet's Jennifer Leggio says in these times of rampant social media adoption peer recommendations on content are becoming more prevalent over Google's static albeit savvy search that first delivers the corporate sales page. by ZDNet]]></description>
		<s:doctype><![CDATA[Image galleries]]></s:doctype>
		<pubDate>Tue, 06 Oct 2009 14:24:14 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/social+search.html"><![CDATA[Social Search]]></category>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://updates.zdnet.com/tags/jennifer+leggio.html"><![CDATA[Jennifer Leggio]]></category>
		<category domain="http://updates.zdnet.com/tags/kosmxi.html"><![CDATA[Kosmxi]]></category>
		<category domain="http://updates.zdnet.com/tags/andy+smith.html"><![CDATA[Andy Smith]]></category>
		<category domain="http://updates.zdnet.com/tags/zdnet.html"><![CDATA[ZDNet]]></category>
	</item>
	<item>
		<title><![CDATA[Google: It's not me, it's you]]></title>
		<link><![CDATA[http://blogs.zdnet.com/feeds/?p=1798]]></link>
		<description><![CDATA[Google, I think your problem is that you've lost sight of your search priorities. by Jennifer Leggio]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 06 Oct 2009 09:13:05 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/jennifer+leggio.html"><![CDATA[Jennifer Leggio]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
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