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- ZDNet Author Biography
Jennifer Leggio (@mediaphyter) is passionate about all things socialmedia, especially enterprise, security, privacy and reputation issues, which iswhy she writes about these issues for ZDNet. She has been a writer andcommunications professional for more than 15 years and currently works atthe cross-section of social media and security as director of strategiccommunications for...- more about Jennifer Leggio »
ZDNet Resources
- Quick'n'Dirty episode 23: TripIt and Twitter lists top talk
- Are Twitter lists valuable or a big ego stroke? Jennifer and Aaron sound off. by Jennifer Leggio
- Tags: Twitter Inc., Jennifer Leggio
- Blog posts 2009-11-23
- Hello Salesforce Chatter, so long Yammer?
- Salesforce Chatter brings trusted collaboration and social networking to enterprises. Is it bye-bye time for competitors? by Jennifer Leggio
- Tags: Salesforce.com Inc., Sales Force Management, Sales, Jennifer Leggio
- Blog posts 2009-11-19
- What the duck? Aflac gets quackin' on Facebook
- The ducky insurance company uses Facebook to promote fundraising and brand awareness by Jennifer Leggio
- Tags: Facebook, Brand, Aflac Inc., Branding, Insurance, Marketing, Business Operations, Corporate Insurance, Jennifer Leggio
- Blog posts 2009-11-12
- Creepy elves and disco dancing: A business win for OfficeMax
- Who knew that weird dancing elves could be good for business? by Jennifer Leggio
- Tags: OfficeMax Inc., Jennifer Leggio
- Blog posts 2009-11-10
- American Express OPEN keeps 'pulse' on small business with social media
- American Express OPEN is using social media to spur its own growth, but the growth of its small business customers. by Jennifer Leggio
- Tags: Social Media, American Express Co., Small Business, American Express OPEN, Jennifer Leggio
- Blog posts 2009-11-09
- Twitter Lists will change the social dynamic
- Lists will either be the great equalizer, or create a pseudo ‘class’ system within Twitter. by Jennifer Leggio
- Tags: Twitter Inc., Jennifer Leggio
- Blog posts 2009-11-06
- Nothing is viral, but everything is contagious
- We trust George Carlin. We trust the celebrity. We don't trust random, unknown bloggers or Twitter users that no one has heard of. by Jennifer Leggio
- Tags: Twitter Inc., Celebrity, Blogger, Blogging, Internet, Jennifer Leggio
- Blog posts 2009-11-04
- Developing government's human voice
- Government, unlike private sector companies, has not had a major review of its business processes and corporate culture. We are long overdue. by Jennifer Leggio
- Tags: Voice, Government, Vertical Industries, Operational Planning, Leadership, Business Operations, Management, Jennifer Leggio
- Blog posts 2009-11-03
- Social book reading in the digital age
- * Jennifer Leggio is on vacation Guest editorial by Andy Santamaria I know what you're thinking. You read the title of this post and thought, "Books have always been social, we share them with friends, form book clubs, and bend at Oprah's...
- Tags: Twitter Inc., Blog, Andy Santamaria, E-books, Blogging, Personal Technology, Internet, Jennifer Leggio
- Blog posts 2009-11-02
- 2010 Predictions: Will social media reach ubiquity?
- A sampling of social media predictions and forward-looking ideas from thought leaders, entrepreneurs and in-the-trenches workers. by Jennifer Leggio
- Tags: Social Media, Jennifer Leggio
- Blog posts 2009-10-27
- PR + Google Wave: When opportunity meets overkill
- Is this a time when the PR and marketing industries need to police themselves? by Jennifer Leggio
- Tags: Google Inc., Public Relations, Marketing Research, Marketing, Corporate Communications, Jennifer Leggio
- Blog posts 2009-10-20
- Twitter starts to get serious about spammers
- Regardless of how good the reporting is, Twitter still need to get more serious about what it's doing to stop spammers and bots in the first place. by Jennifer Leggio
- Tags: Twitter Inc., Spammer, Spam, Security, Spam And Phishing, Jennifer Leggio
- Blog posts 2009-10-13
- Nine 'don't miss' social business sessions at Blog World & New Media Expo
- Here are nine sessions that I am going to do everything I can not to miss. by Jennifer Leggio
- Tags: Media, Blog, Session, Blogging, Advertising & Promotion, Internet, Marketing, Jennifer Leggio
- Blog posts 2009-10-13
- Quick'n'Dirty Podcast: Lucky number 18 and hashtag chats
- Hashtag chats can be valuable but are often seen as noisy. What's the real story? by Jennifer Leggio
- Tags: Chat, Podcasts, Internet, Jennifer Leggio
- Blog posts 2009-10-12
- BreakingPoint's letter to Twitter: 'Let us help you'
- Amid all of the whining about Twitter downtime, one company is finally putting its money where its mouth is. by Jennifer Leggio
- Tags: Twitter Inc., BreakingPoint, Jennifer Leggio
- Blog posts 2009-10-09
- Sears Holdings Corporation: A silent giant in social media
- The company credits an existing social media presence for helping it get through a crisis. by Jennifer Leggio
- Tags: Sears Roebuck & Co., Social Media, Jennifer Leggio
- Blog posts 2009-10-08
- Enterprise IT buyers: Your 'Avengers' have arrived
- Rarely has there been a "voice" for the IT buyer to help them cut through the muck, and that's what this group is trying to do. by Jennifer Leggio
- Tags: Information Technology, Buyer, Strategy, Management, Jennifer Leggio
- Blog posts 2009-10-07
- Enterprise investment in online communities continues to grow
- Enterprises are investing heavily in online communities in the face of the recession, a new survey says. by Jennifer Leggio
- Tags: Community, Marketing Research, Investment, Marketing, Finance, Jennifer Leggio
- Blog posts 2009-10-07
- Gallery: Kosmix social search
- ZDNet's Jennifer Leggio says in these times of rampant social media adoption peer recommendations on content are becoming more prevalent over Google's static albeit savvy search that first delivers the corporate sales page. by ZDNet
- Tags: Social Search, Social Media, Jennifer Leggio, Kosmxi, Andy Smith, ZDNet
- Image galleries 2009-10-06
- Google: It's not me, it's you
- Google, I think your problem is that you've lost sight of your search priorities. by Jennifer Leggio
- Tags: Google Inc., Jennifer Leggio
- Blog posts 2009-10-06
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