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- ZDNet Author Biography
Jennifer Leggio is passionate about all things social media,especially how it relates to fueling business endeavors. She has been acommunications professional for more than 13 years, having been a reporter,editor and manager of influencer relations programs for several enterprise technologycompanies. She is currently director of strategic communications, whichincludes managing social...- more about Jennifer Leggio »
ZDNet Resources
- Cool Tools - What is your Twitter grade?
- HubSpot has launched what it is calling the Twitter Grader, which seems to be the now-defunct Tweeterboard reincarnate -- yet with a proposed business purpose. The grader allows Twitter users to enter in their screen names and the names of others into its secret algorithmic stuff generator and find out...
- Tags: Twitter, Tool, HubSpot, Productivity, Public Relations, Marketing Research, Marketing, Corporate Communications, Jennifer Leggio
- Blog posts 2008-08-29
- Community managers akin to 'Internet police'
- More fodder for the "marketing should stop trying to control the message" file. Don't control. Don't manipulate. Join the conversation. by Jennifer Leggio
- Tags: Twitter, Community Manager, Internet, RSS, Blogging, Team Management, Benefits, Management, Human Resources, Jennifer Leggio
- Blog posts 2008-08-28
- Some brands should allow themselves to be 'jacked'
- Essentially, brandjacking is the unauthorized use of a company's organization or brand. It happens more often than not but in some cases, is it always bad? by Jennifer Leggio
- Tags: Brand, Twitter, Branding, Cable, Marketing, Telecommunications, Personal Technology, Jennifer Leggio
- Blog posts 2008-08-27
- The ugly truth: Satan, social networks and security
- Here's the simplest way to get arbitrary code execution in the browsers of millions of users -- ask for permission. by Jennifer Leggio
- Tags: Social Networking, Black Hat, Network, App, MySpace, SocNets, SocNet, Security, Jennifer Leggio
- Blog posts 2008-08-25
- Cool Tools - JealousBrother.com joins the socnet rivalry
- Finally, a way to razz friends without "superpoking" them. JealousBrother.com brings healthy, heated debates into the social networking world. by Jennifer Leggio
- Tags: Network, Rivalry, Tool, JealousBrother.com, Social Networking, Networking, Online Communications, Marketing, Advertising & Promotion, Jennifer Leggio
- Blog posts 2008-08-22
- Echo chamber: Social media strategists are talking to themselves
- We may praise ourselves for our insight. But more often than not, none of that matters. The key decision makers that are creating and implementing these campaigns don't care what we think. by Jennifer Leggio
- Tags: Advertising Agency, Advertisement, Agency, Social Media, Radio, Jonathan Trenn, Pandora, Royalty Payment, Jennifer Leggio
- Blog posts 2008-08-21
- Identity theft for the hip blogger on-the-go?
- Xpenser allows users to send their expense information to a hosted spreadsheet using SMS, IM, Twitter and Jott. Security risk, anyone? by Jennifer Leggio
- Tags: Financial, IM, SMS, Twitter, Blogger, Xpenser, Text Messaging/SMS/MMS, Telephony, E-mail, Financial Management, Financial Accounting, Identity Theft, Instant Messaging, Cellular Phones, Consumer Electronics, Personal Technology, Online Communications, Networking, Financial Planning, Finance, Security, Internet, Jennifer Leggio
- Blog posts 2008-08-20
- PitchEngine revs up public beta, puts the social in PR
- Last week I wrote about how bloggers could better work with public relations folks. While I won't to get into the habit of writing about PR I think we'd all agree that, like it or not, there's a direct correlation between it and social media, especially when we're talking...
- Tags: Brand, Public Beta, Media, Social Media, PitchEngine, SMR, PitchEngine SMR, Newsroom, Public Relations, Marketing, Corporate Communications, Jennifer Leggio
- Blog posts 2008-08-19
- Bloggers vs. PR - the broken record continues to skip
- All of the fighting between bloggers and public relations makes me think that some bloggers don't really know how to successfully work with PR types. Here's a primer. by Jennifer Leggio
- Tags: Blogger, PR People, Public Relations, Marketing, Corporate Communications, Jennifer Leggio
- Blog posts 2008-08-14
- Lijit secures $7.1 million series C round
- Lijit Networks, which provides search and analytics engines that benefit both bloggers and their readers, announced today that it has closed a $7.1 million series C funding round. Foundry Group, which was a late investor after Lijit closed its $3.3 million series B round last year, led this round. Existing...
- Tags: Network, Analytics, Blog, C, Lijit, Blogging, Internet, Jennifer Leggio
- Blog posts 2008-08-12
- Facebook's (futile) malware exorcism - can social networks fight back?
- Until the masses are educated perhaps through a Social Networking Security Consortium, the social networks will continue to fight an uphill battle to protect themselves and their users. by Jennifer Leggio
- Tags: facebook, network, malware, site, kelly, social networking, security, online communications, marketing, advertising & promotion, jennifer leggio
- Blog posts 2008-08-08
- Social giving for charity begets social giving for community
- Normally I don't write about specific events but I'm making an exception as this is almost a mini overview for how charity in social media can turn into a benefit for the social Web community. In May I launched a Social Media Charity Auction that raised about...
- Tags: giveaway, social media, greg verdino, inbound marketing summit, jennifer leggio
- Blog posts 2008-08-07
- 'Conversation Prism' helps corporations visualize social media strategies
- Contrary to what many social media pundits say, social media is not a silver bullet nor is it ideal for every company. But the Conversation Prism may help companies determine what tools are right for the ones that need them. by Jennifer Leggio
- Tags: social networking, strategy, conversation, network, social media, jennifer leggio
- Blog posts 2008-08-07
- The social media corporate identity crisis
- The recent "hijacking" of the ExxonMobil brand for Twitter use made a whoosh as the news traveled around the socialsphere. It also brought into view a lot of questions around brand validity and responsibility in terms of social networking. Joel Postman, principal of Socialized, authored this guest piece on the...
- Tags: brand, social media, twitter, joel postman, popeyes chicken, q., branding, social networking, marketing, online communications, advertising & promotion, jennifer leggio
- Blog posts 2008-08-06
- Copying + pasting + blogging = trouble
- "Copy paste blogging" can lead to errors and even embarrassment for bloggers and their subjects. Is it really worth it? Take the poll by Jennifer Leggio
- Tags: Blog, Blogger, Blogging, Internet, Jennifer Leggio
- Blog posts 2008-08-05
- Twitter vulnerability forces auto-follow
- Ryan Naraine over at ZDNet's Zero Day has the scoop on a new CSRF vulnerability in Twitter that forces users to follow a supposed attacker. While Naraine viewed the POC of this vulnerability no technical details were yet shared -- and Twitter has been notified -- but this is a...
- Tags: Vulnerability, Twitter, Security, Jennifer Leggio
- Blog posts 2008-07-31
- SEC unanimously approves use of corporate blogs to meet Reg FD requirements
- This SEC guidance, if carefully leveraged by public companies, could be a boon for social media allies and for saving marketing dollars -- but also a potential loss for traditional wire services. by Jennifer Leggio
- Tags: SEC, Blog, Social Media, Jennifer Leggio
- Blog posts 2008-07-30
- BreakingPoint adds real-time Twitter traffic protocol to network equipment testing tools
- As many Twitter users are on company-sanctioned time, there's a lot of microblogging traffic flying through company networks. But even too much unaccounted-for Twitter traffic could affect your company's network performance. by Jennifer Leggio
- Tags: Network, Traffic, Network Equipment, Twitter, Tool, BreakingPoint, Development Team, Q., Networking, Jennifer Leggio
- Blog posts 2008-07-30
- Mozilla engineering executive moves to Facebook team
- Facebook announced this morning that Mozilla's current vice president of engineering, Mike Schroepfer -- one of the developers of Firefox 3 -- will join Facebook as the social networking company's director of engineering. In a statement, Facebook founder and CEO Mark Zuckerberg says: "Mike has a...
- Tags: Facebook, Team, Mozilla Corp., Product Development, Team Management, Web Browsers, Research & Development, Business Operations, Management, Internet, Jennifer Leggio
- Blog posts 2008-07-28
- Cool Tools - Slingpage extends stickies and sharing to Firefox users
- Slingpage, which announced its social browsing extension for Internet Explorer last month, will introduce an equally feature-rich version of its service to Mozilla Firefox users next week. Slingpage offers a way for Web surfers to find information about favorite topics via "Slingcast" feeds as well as create...
- Tags: Monitor, Mozilla Firefox, Note, Tool, Slingpage, Web Browsers, Monitors & Displays, Internet, Hardware, Components, Jennifer Leggio
- Blog posts 2008-07-25
White Papers and Webcasts
At the Cleantech Forum in San Francisco, Todd Glass of Heller Ehrman moderates a discussion, among tech execs, on the various solar technologies making a difference in the green movement.
Designed specifically to address the concerns of senior IT managers at organizations with more than 100 employees, the Intel Premier IT Professional Program provides best practices via local and e-Seminars and a members-only Web site.
