Sponsored White Papers, Webcasts, and Downloads
- ZDNet Author Biography
Jennifer Leggio has spent more than 15 years in the communications industry, nine of which have been focused on technology and network security. She has worn a variety of hats including journalist and editor, and has managed influencer relations programs for several network security and enterprise technology companies.Jennifer has led...- more about Jennifer Leggio »
ZDNet Resources
- sort by:
- Relevance
- Date
- Popularity
- Organizational social anxiety
- The social media movement has divided the enterprise into two camps. by Jennifer Leggio
- Blog posts 2009-06-28
- Pitney Bowes branded community reduces customer support costs
- During the 2007 postal rate change Pitney Bowes, which provides postal equipment and services to businesses, received more than 415K support phone calls on the rate change alone, all in under a month. This was in addition to the company's usual flow of customer calls, so its support teams were...
- Blog posts 2009-06-25
- Facebook launches in Persian to support communications around events in Iran
- Facebook tonight has released a test version of its site available in Persian. The social network claims that amidst this week's Twitter use for communication around events in Iran, its users were sharing content in Persian, however the site navigation was only available in English. This change will make it...
- Blog posts 2009-06-18
- Building walls between PR, journalists: A worst practice
- One of the elements I love about social media is the tearing down of walls. I have an incredible network of contacts on multiple social networks to whom I can reach out in mere minutes. Just this morning, even, I put out an inquiry for this very blog post on...
- Blog posts 2009-06-17
- Seagate uses social media to 'humanize' storage devices
- It was about two years ago that storage device company Seagate realized it had to get into the social media game. The company's initial strategy was to listen, build community and learn. So, the communications team set up a presence on Twitter, Facebook, YouTube, Flickr, and so on, and strapped...
- Blog posts 2009-06-16
- Would you 'TweetPsych' a prospective employee?
- Earlier today Twitter was all abuzz about Dan Zarrella's new Web service, TweetPsych, which provides a psychological profile of a person based on his or her tweets. It's a pretty nifty idea and Zarrella has a bunch of background on the science around it on his blog. The server has...
- Blog posts 2009-06-15
- AMD uses Radian6 as a preferred 'listening' engine
- One of the biggest challenges social media enthusiasts face while trying to sell their executives on a progressive marketing program is proving the value of listening. The concept of purely outbound marketing is old, yet safe, and many companies are afraid to invite the scary conversations in and take action...
- Blog posts 2009-06-11
- Squarespace: Stop harshing my Twitter experience
- So Squarespace, which does hosting and other webby stuff, is doing an iPhone giveaway via Twitter. Basically all a Twitter user needs to do is enter the #squarespace hashtag into a tweet and then he or she is eligible to win a $199 Apple gift certificate (which could be used...
- Blog posts 2009-06-09
- Facebook social ad overload, courtesy of Turner Broadcasting
- Facebook social ads are a good idea, depending on your business. Facebook social ads can, depending on your business, help you garner more page views and perhaps grow your customer base. However, not used wisely, Facebook social ads, no matter what your business, could annoy a lot of people. ...
- Blog posts 2009-06-08
- Happy birthday, Social Business: A look back
- This week marks the one year since the editors at ZDNet took a chance on the "Social Business" blog. While I had a name change along the way, the content has been pretty consistent. And, if you ask me, I've come into my own. I like the voice this blog...
- Blog posts 2009-06-08
- Twitter provides sneak peek of 'verified accounts'
- Twitter co-founder Biz Stone posted a blog entry today in response to the frivolous lawsuit filed by St. Louis Cardinals manager Tony LaRussa after his account was impersonated. Stone wrote that the law suit was "an unnecessary waste of judicial resources." The law suit, however, was an...
- Blog posts 2009-06-06
- Quick'n'Dirty podcast comes alive today
- It's that time. The Quick'n'Dirty Social Media podcast with Aaron Strout launches today. Listen in at 3 p.m. PT / 6 p.m. ET at BlogTalkRadio! We're pretty excited about it -- and we're also really excited about our new logo, designed by Kenneth Lim. Thanks Kenneth! While...
- Blog posts 2009-06-04
- On Twitter: Difference between spam and noise
- Last week at 140 | Twitter Conference I attended a panel on Twitter strategies and real-world case studies. Overall it was a solid panel with some talented speakers (Jeff Pester, Bryan Rhoads, Warren Whitlock, etc). Unfortunately, amid the good stuff, there was one not-so-little thing that made me twitch: the...
- Blog posts 2009-06-03
- The CEO's top five fears of social media
- * Jennifer Leggio is on vacation Guest editorial by Yvonne Tocquigny I recently spent eight months speaking to more than 200 executives about digital marketing and social media. During that time, I realized that five fears cause social media paralysis for CEOs. ...
- Blog posts 2009-05-28
- Transforming customer relationships with social media
- * Jennifer Leggio is on vacation Guest editorial by John Yaggie Social media technologies have the potential to disrupt the traditional ways companies build and manage relationships with their customers. Customer relationships built on trust and loyalty are central to a company's reputation and...
- Blog posts 2009-05-27
- Micro-presence: changing the 'status' quo
- * Jennifer Leggio is on vacation Guest editorial by Donald J. Patterson There is no way that managers and their subordinates see eye to eye on social networking in the workplace. Why should they? To employers and employees alike, most social networking sites are...
- Blog posts 2009-05-26
- Nine worst social media fails of 2009... thus far
- Social media has taken the marketing world by storm. Major agencies and internal divisions are hosting think tank sessions to try and come up with witty ideas to market their products and drive customer loyalty. Some of the ideas they come up with are great. But others, let's face it,...
- Blog posts 2009-05-22
- New podcast shows simpler yet edgier side of social media
- There are a lot of podcasts about social media. There are great ones, and there are not-so-great ones. On June 4, a new great one will debut if I do say so myself. The Quick'n'Dirty podcast because social media does not have to be complicated will debut...
- Blog posts 2009-05-20
- Survey shows influx of companies using social networks for recruiting
- Jobvite, a recruitment solutions provider, today issued the results of its second annual Social Recruitment Survey. The data shows that employers are more and more extensively recruiting on social networks, such as Facebook and Twitter. It also shows that the companies appear more satisfied with these types of recruits versus...
- Blog posts 2009-05-20
- Brand impersonation: A cautionary tale
- Folks, it appears that someone has deemed me worthy of personal brand impersonation. Here's how to minimize that risk. by Jennifer Leggio
- Blog posts 2009-05-19
- << Previous
- page 1 of 13
- Next >>
Refining Tags
- Marketing (118 results)
- Social Media (78 results)
- Twitter (63 results)
- Internet (54 results)
- Online Communications (51 results)
- Advertising & Promotion (47 results)
- Social Networking (45 results)
- Corporate Communications (31 results)
- Network (31 results)
- Facebook (29 results)
- Blogging (28 results)
- Security (26 results)
- Branding (21 results)
- Management (21 results)
- Brand (19 results)
- Marketing Research (19 results)
- Blog (18 results)
- Networking (17 results)
- Web (17 results)
- Public Relations (17 results)
- Tool (15 results)
- Productivity (14 results)
- Team Management (14 results)
- Personal Technology (13 results)
- Web 2.0 (12 results)
- Human Resources (11 results)
- Advertisement (11 results)
- E-mail (10 results)
- Video (10 results)
- Strategy (10 results)
- Software (9 results)
- Team (8 results)
- Q. (8 results)
- Workforce Management (8 results)
- Spam And Phishing (8 results)
- Cyberthreats (8 results)
- Blogger (8 results)
- Hardware (7 results)
- Channel Management (7 results)
- Recruitment & Selection (7 results)
- Enterprise Software (7 results)
- Collaboration (7 results)
- MySpace (6 results)
- Finance (6 results)
- Community (6 results)
- LinkedIn (6 results)
- Pandora (6 results)
- Viruses And Worms (6 results)
- Survey (6 results)
- Agency (6 results)
Meet Doc
-
-
Here to help you with your Document Management Needs
- Check out Doc’s Blog on ZDNet
- Driving While Printing. And Printing While You Fly I have racked my brain to come up with the list of features and benefits to consider when thinking of mobile printing.
- Fed employees throw out millions of pages every day The Washington Times reports that a full third of the printing performed by U.S. government employees is instantly tossed out or recycled.
-
Produced by
ZDNet and -
