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- ZDNet Author Biography
Jennifer Leggio (@mediaphyter) is passionate about all things socialmedia, especially enterprise, security, privacy and reputation issues, which iswhy she writes about these issues for ZDNet. She has been a writer andcommunications professional for more than 15 years and currently works atthe cross-section of social media and security as director of strategiccommunications for...- more about Jennifer Leggio »
ZDNet Resources
- New privacy, shmivacy - Facebook photo tagging still a big fail
- In light of recent changes to privacy settings and networks, Facebook is still overlooking one of the biggest issue areas: photo tagging by Jennifer Leggio
- Tags: Facebook, Privacy, Tagging, Photograph, Jennifer Leggio
- Blog posts 2009-12-02
- Does God read Facebook? Religion and business on social networks may not mix
- An increasing amount of people are taking to online fellowship via social networks, but is that a hindrance to business relationships? by Jennifer Leggio
- Tags: Facebook, Network, Social Networking, Online Communications, Marketing, Advertising & Promotion, Jennifer Leggio
- Blog posts 2009-12-01
- Facebook as a living obituary aka 'goodbye old friend'
- Facebook has turned from merely a way to share lives to a way to memorialize those we have lost. by Jennifer Leggio
- Tags: Facebook, Jennifer Leggio
- Blog posts 2009-11-25
- Quick'n'Dirty episode 23: TripIt and Twitter lists top talk
- Are Twitter lists valuable or a big ego stroke? Jennifer and Aaron sound off. by Jennifer Leggio
- Tags: Twitter Inc., Jennifer Leggio
- Blog posts 2009-11-23
- Hello Salesforce Chatter, so long Yammer?
- Salesforce Chatter brings trusted collaboration and social networking to enterprises. Is it bye-bye time for competitors? by Jennifer Leggio
- Tags: Salesforce.com Inc., Sales Force Management, Sales, Jennifer Leggio
- Blog posts 2009-11-19
- What the duck? Aflac gets quackin' on Facebook
- The ducky insurance company uses Facebook to promote fundraising and brand awareness by Jennifer Leggio
- Tags: Facebook, Brand, Aflac Inc., Branding, Insurance, Marketing, Business Operations, Corporate Insurance, Jennifer Leggio
- Blog posts 2009-11-12
- Creepy elves and disco dancing: A business win for OfficeMax
- Who knew that weird dancing elves could be good for business? by Jennifer Leggio
- Tags: OfficeMax Inc., Jennifer Leggio
- Blog posts 2009-11-10
- American Express OPEN keeps 'pulse' on small business with social media
- American Express OPEN is using social media to spur its own growth, but the growth of its small business customers. by Jennifer Leggio
- Tags: Social Media, American Express Co., Small Business, American Express OPEN, Jennifer Leggio
- Blog posts 2009-11-09
- Twitter Lists will change the social dynamic
- Lists will either be the great equalizer, or create a pseudo ‘class’ system within Twitter. by Jennifer Leggio
- Tags: Twitter Inc., Jennifer Leggio
- Blog posts 2009-11-06
- Nothing is viral, but everything is contagious
- We trust George Carlin. We trust the celebrity. We don't trust random, unknown bloggers or Twitter users that no one has heard of. by Jennifer Leggio
- Tags: Twitter Inc., Celebrity, Blogger, Blogging, Internet, Jennifer Leggio
- Blog posts 2009-11-04
- Developing government's human voice
- Government, unlike private sector companies, has not had a major review of its business processes and corporate culture. We are long overdue. by Jennifer Leggio
- Tags: Voice, Government, Vertical Industries, Operational Planning, Leadership, Business Operations, Management, Jennifer Leggio
- Blog posts 2009-11-03
- Social book reading in the digital age
- * Jennifer Leggio is on vacation Guest editorial by Andy Santamaria I know what you're thinking. You read the title of this post and thought, "Books have always been social, we share them with friends, form book clubs, and bend at Oprah's...
- Tags: Twitter Inc., Blog, Andy Santamaria, E-books, Blogging, Personal Technology, Internet, Jennifer Leggio
- Blog posts 2009-11-02
- 2010 Predictions: Will social media reach ubiquity?
- A sampling of social media predictions and forward-looking ideas from thought leaders, entrepreneurs and in-the-trenches workers. by Jennifer Leggio
- Tags: Social Media, Jennifer Leggio
- Blog posts 2009-10-27
- PR + Google Wave: When opportunity meets overkill
- Is this a time when the PR and marketing industries need to police themselves? by Jennifer Leggio
- Tags: Google Inc., Public Relations, Marketing Research, Marketing, Corporate Communications, Jennifer Leggio
- Blog posts 2009-10-20
- Twitter starts to get serious about spammers
- Regardless of how good the reporting is, Twitter still need to get more serious about what it's doing to stop spammers and bots in the first place. by Jennifer Leggio
- Tags: Twitter Inc., Spammer, Spam, Security, Spam And Phishing, Jennifer Leggio
- Blog posts 2009-10-13
- Nine 'don't miss' social business sessions at Blog World & New Media Expo
- Here are nine sessions that I am going to do everything I can not to miss. by Jennifer Leggio
- Tags: Media, Blog, Session, Blogging, Advertising & Promotion, Internet, Marketing, Jennifer Leggio
- Blog posts 2009-10-13
- Quick'n'Dirty Podcast: Lucky number 18 and hashtag chats
- Hashtag chats can be valuable but are often seen as noisy. What's the real story? by Jennifer Leggio
- Tags: Chat, Podcasts, Internet, Jennifer Leggio
- Blog posts 2009-10-12
- BreakingPoint's letter to Twitter: 'Let us help you'
- Amid all of the whining about Twitter downtime, one company is finally putting its money where its mouth is. by Jennifer Leggio
- Tags: Twitter Inc., BreakingPoint, Jennifer Leggio
- Blog posts 2009-10-09
- Sears Holdings Corporation: A silent giant in social media
- The company credits an existing social media presence for helping it get through a crisis. by Jennifer Leggio
- Tags: Sears Roebuck & Co., Social Media, Jennifer Leggio
- Blog posts 2009-10-08
- Enterprise IT buyers: Your 'Avengers' have arrived
- Rarely has there been a "voice" for the IT buyer to help them cut through the muck, and that's what this group is trying to do. by Jennifer Leggio
- Tags: Information Technology, Buyer, Strategy, Management, Jennifer Leggio
- Blog posts 2009-10-07
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