jeff zwerner

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Palm snags Apple veteran Zwerner to head brand design

Apple veteran Jeff Zwerner has joined Palm as its new SVP of brand design. Zwerner's new duties include overseeing the company's web design strategies, global ad campaigns and public relations. That's a lot of message to handle, judging by the dicussion over Palm's...

Tags: Advertisement, Brand, Palm Inc., Apple Inc., Jeff Zwerner, Branding, Public Relations, Marketing, Corporate Communications, Andrew Nusca

Blog posts 2009-08-05

Additional Resources

The brain drain from Apple to Palm

Bloomberg reports that Palm rebuffed a request from Apple CEO Steve Jobs in August 2007 that the companies stop hiring each others employees. Then Palm CEO Ed Colligan pictured left dismissed Jobs' proposal saying: Your proposal that we agree that neither company will hire the others employees, regardless of...

Tags: Palm Inc., Apple Inc., Business Ethics, Product Development, Public Relations, Leadership, Management, Research & Development, Business Operations, Marketing, Corporate Communications, Jason D. O'Grady

Blog posts 2009-08-20

Apple, Palm rivalry redux: Poaching examined

Former Palm CEO Ed Colligan reportedly rebuffed Apple CEO Steve Jobs, who wanted to prevent Palm from hiring his employees. According to a Bloomberg report , Colligan rejected a proposal from Jobs to refrain from poaching each other's employees. The August 2007 missive between Jobs and Colligan...

Tags: Steve Jobs, Palm Inc., Apple Inc., Palm Pre, Recruitment & Selection, Smart Phones, Human Resources, Workforce Management, Consumer Electronics, Personal Technology, Larry Dignan

Blog posts 2009-08-20