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	<title><![CDATA[james farrar Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/james+farrar.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to james farrar]]></description>
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		<title><![CDATA[KFC UNThinking at the UN]]></title>
		<link><![CDATA[http://blogs.zdnet.com/sustainability/?p=872]]></link>
		<description><![CDATA[    Honestly, the professional PR brigade never cease to amaze me with some of the nuttiest ideas for brand enhancement that all too often turn out to be just the opposite.    My ZDNet colleague Jason Perlow was spammed todayÂ by a top PR agency with...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 22 Oct 2009 20:03:34 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/brand.html"><![CDATA[Brand]]></category>
		<category domain="http://updates.zdnet.com/tags/kfc+corp..html"><![CDATA[KFC Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/un+general+assembly.html"><![CDATA[UN General Assembly]]></category>
		<category domain="http://updates.zdnet.com/tags/yum.html"><![CDATA[Yum]]></category>
		<category domain="http://updates.zdnet.com/tags/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://updates.zdnet.com/tags/public+relations.html"><![CDATA[Public Relations]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/corporate+communications.html"><![CDATA[Corporate Communications]]></category>
		<category domain="http://updates.zdnet.com/tags/james+farrar.html"><![CDATA[James Farrar]]></category>
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	<item>
		<title><![CDATA[Apple deletes the US Chamber]]></title>
		<link><![CDATA[http://blogs.zdnet.com/sustainability/?p=850]]></link>
		<description><![CDATA[      Is this man the only climate ally left for the US Chamber?    Back in May I wrote about how the US Chamber was losing friends fast with its 'head in sand' position on climate change. Since then things have seriouslyÂ  started...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 07 Oct 2009 14:01:19 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/greenpeace.html"><![CDATA[Greenpeace]]></category>
		<category domain="http://updates.zdnet.com/tags/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/climate+change.html"><![CDATA[Climate Change]]></category>
		<category domain="http://updates.zdnet.com/tags/chamber.html"><![CDATA[Chamber]]></category>
		<category domain="http://updates.zdnet.com/tags/bruce.html"><![CDATA[Bruce]]></category>
		<category domain="http://updates.zdnet.com/tags/james+farrar.html"><![CDATA[James Farrar]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">AAPL</category>
		<category domain="tickers">AAPL</category>
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	<item>
		<title><![CDATA[Intel to Ireland: Vote Yes to Europe or else?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/sustainability/?p=828]]></link>
		<description><![CDATA[      Irish politics is a sport not for the faint hearted. As Conor Cruise O'Brien once said:  Irishness is not primarily a question of birth or blood or language; it is the condition of being involved in the Irish situation, and usually of being...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 02 Oct 2009 19:04:55 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/ireland.html"><![CDATA[Ireland]]></category>
		<category domain="http://updates.zdnet.com/tags/intel+corp..html"><![CDATA[Intel Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/corporate+social+responsibility.html"><![CDATA[Corporate Social Responsibility]]></category>
		<category domain="http://updates.zdnet.com/tags/business+ethics.html"><![CDATA[Business Ethics]]></category>
		<category domain="http://updates.zdnet.com/tags/corporate+law.html"><![CDATA[Corporate Law]]></category>
		<category domain="http://updates.zdnet.com/tags/investment.html"><![CDATA[Investment]]></category>
		<category domain="http://updates.zdnet.com/tags/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://updates.zdnet.com/tags/recruitment+%2526+selection.html"><![CDATA[Recruitment & Selection]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://updates.zdnet.com/tags/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://updates.zdnet.com/tags/human+resources.html"><![CDATA[Human Resources]]></category>
		<category domain="http://updates.zdnet.com/tags/workforce+management.html"><![CDATA[Workforce Management]]></category>
		<category domain="http://updates.zdnet.com/tags/james+farrar.html"><![CDATA[James Farrar]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">INTC</category>
		<category domain="tickers">INTC</category>
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	<item>
		<title><![CDATA[Death of the Principle of Voluntarism?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/sustainability/?p=793]]></link>
		<description><![CDATA[Much of the corporate sustainability and responsibility agenda has been propelled since the '90s by the idea that voluntary action on the part of corporations is more effective than regulation. ItÂ has been aÂ celebration of market dynamism over moribund regulation, the latter of which wouldÂ provide only for the lowest common denominator.Â At...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 25 Jun 2009 12:59:30 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/initiative.html"><![CDATA[Initiative]]></category>
		<category domain="http://updates.zdnet.com/tags/diamond.html"><![CDATA[Diamond]]></category>
		<category domain="http://updates.zdnet.com/tags/kimberly+process.html"><![CDATA[Kimberly Process]]></category>
		<category domain="http://updates.zdnet.com/tags/corporate+social+responsibility.html"><![CDATA[Corporate Social Responsibility]]></category>
		<category domain="http://updates.zdnet.com/tags/business+ethics.html"><![CDATA[Business Ethics]]></category>
		<category domain="http://updates.zdnet.com/tags/corporate+law.html"><![CDATA[Corporate Law]]></category>
		<category domain="http://updates.zdnet.com/tags/leadership.html"><![CDATA[Leadership]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://updates.zdnet.com/tags/james+farrar.html"><![CDATA[James Farrar]]></category>
	</item>
	<item>
		<title><![CDATA[What Corporate Sustainability can learn from twitter, Robert Scoble & Iran]]></title>
		<link><![CDATA[http://blogs.zdnet.com/sustainability/?p=755]]></link>
		<description><![CDATA[[caption id="attachment_763" align="alignleft" width="300" caption="Amanpour: A little more Davos & Friend Feed, a little less Damascus & live feed?"][/caption]    The celebrated celebrity blogger, Robert Scoble, is ticked off with CNN over its weak coverage of the Iran election and aftermath.Â In his most recentÂ blog postÂ -'The day Twitter kicked...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 22 Jun 2009 19:31:12 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/sustainability.html"><![CDATA[Sustainability]]></category>
		<category domain="http://updates.zdnet.com/tags/social+media.html"><![CDATA[Social Media]]></category>
		<category domain="http://updates.zdnet.com/tags/cnn.html"><![CDATA[CNN]]></category>
		<category domain="http://updates.zdnet.com/tags/james+farrar.html"><![CDATA[James Farrar]]></category>
	</item>
	<item>
		<title><![CDATA[Ireland: Shell's new Nigeria?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/sustainability/?p=695]]></link>
		<description><![CDATA[Just as ShellÂ brings to a close a difficult chapter in its troubled relationship with the Ogoni people in Nigeria, its relationship with community groups in the west ofÂ Ireland appears to be reaching new lows. Shell is the senior partner with Statoil and Marathon in an effort to bring off shore...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 17 Jun 2009 15:26:25 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/ireland.html"><![CDATA[Ireland]]></category>
		<category domain="http://updates.zdnet.com/tags/community.html"><![CDATA[Community]]></category>
		<category domain="http://updates.zdnet.com/tags/shell.html"><![CDATA[Shell]]></category>
		<category domain="http://updates.zdnet.com/tags/government.html"><![CDATA[Government]]></category>
		<category domain="http://updates.zdnet.com/tags/vertical+industries.html"><![CDATA[Vertical Industries]]></category>
		<category domain="http://updates.zdnet.com/tags/james+farrar.html"><![CDATA[James Farrar]]></category>
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	<item>
		<title><![CDATA[Greenpeace guest post: Time for real IT Leadership in tackling Climate Change]]></title>
		<link><![CDATA[http://blogs.zdnet.com/sustainability/?p=706]]></link>
		<description><![CDATA[When Greenpeace first started campaigning on the electronics sector in 2005 we wanted to see companies change the way that products were made, used and disposed of to tackle the massive amounts of toxic e-waste being dumped in developing countries. by James Farrar]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 15 Jun 2009 02:59:50 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/greenpeace.html"><![CDATA[Greenpeace]]></category>
		<category domain="http://updates.zdnet.com/tags/information+technology.html"><![CDATA[Information Technology]]></category>
		<category domain="http://updates.zdnet.com/tags/electronics.html"><![CDATA[Electronics]]></category>
		<category domain="http://updates.zdnet.com/tags/james+farrar.html"><![CDATA[James Farrar]]></category>
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	<item>
		<title><![CDATA[Airlines on Climate: Don't blame us blame the Banks]]></title>
		<link><![CDATA[http://blogs.zdnet.com/sustainability/?p=673]]></link>
		<description><![CDATA[I've posted before in these pages about how the business lobby, under pressure to respond to climate change, is starting to fracture.Â There was another dramatic example of this yesterday in KualaÂ Lumpur at the annual general meeting of the International Air Transport Association IATA when the CEO, Giovanni Bisignani, took an...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 09 Jun 2009 04:11:24 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/bank.html"><![CDATA[Bank]]></category>
		<category domain="http://updates.zdnet.com/tags/carbon.html"><![CDATA[Carbon]]></category>
		<category domain="http://updates.zdnet.com/tags/climate.html"><![CDATA[Climate]]></category>
		<category domain="http://updates.zdnet.com/tags/climate+group.html"><![CDATA[Climate Group]]></category>
		<category domain="http://updates.zdnet.com/tags/government.html"><![CDATA[Government]]></category>
		<category domain="http://updates.zdnet.com/tags/james+farrar.html"><![CDATA[James Farrar]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/uk+air+passenger+duty.html"><![CDATA[UK Air Passenger Duty]]></category>
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		<title><![CDATA[Sustainability: More Capitalist Than Jack Welch?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/sustainability/?p=513]]></link>
		<description><![CDATA[What's wrong with this picture? At a time where more leading companies than ever are integrating sustainability, not just into their mid term strategy but into the core of their business models, Jack Welch sits awkwardly on the landscape. Jack and Suzy Welch published a missive on sustainability in Business...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 05 Jun 2009 02:54:31 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/sustainability.html"><![CDATA[Sustainability]]></category>
		<category domain="http://updates.zdnet.com/tags/jack+welch.html"><![CDATA[Jack Welch]]></category>
		<category domain="http://updates.zdnet.com/tags/csr.html"><![CDATA[CSR]]></category>
		<category domain="http://updates.zdnet.com/tags/james+farrar.html"><![CDATA[James Farrar]]></category>
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	<item>
		<title><![CDATA[Hearing the Call: A Promethean Encounter in Copenhagen?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/sustainability/?p=628]]></link>
		<description><![CDATA[    [caption id="attachment_634" align="aligncenter" width="396" caption="Cate Blanchett: A Promethean Encounter with CEOs in Copenhagen?"][/caption]    The great and the good of global business got together in Copenhagen last week to try to reach consensus on what the private sector message should be to the UN...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 03 Jun 2009 18:50:11 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/greenhouse+gas.html"><![CDATA[Greenhouse Gas]]></category>
		<category domain="http://updates.zdnet.com/tags/copenhagen.html"><![CDATA[Copenhagen]]></category>
		<category domain="http://updates.zdnet.com/tags/climate.html"><![CDATA[Climate]]></category>
		<category domain="http://updates.zdnet.com/tags/deforestation.html"><![CDATA[Deforestation]]></category>
		<category domain="http://updates.zdnet.com/tags/intellectual+property.html"><![CDATA[Intellectual Property]]></category>
		<category domain="http://updates.zdnet.com/tags/research+%2526+development.html"><![CDATA[Research & Development]]></category>
		<category domain="http://updates.zdnet.com/tags/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://updates.zdnet.com/tags/james+farrar.html"><![CDATA[James Farrar]]></category>
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	<item>
		<title><![CDATA[IBM on Sustainability: Time For Real Time]]></title>
		<link><![CDATA[http://blogs.zdnet.com/sustainability/?p=561]]></link>
		<description><![CDATA[Its hard not to be impressed with the strength of focusÂ coming from IBM these days on sustainability. I'mÂ ususally pretty sceptical about sustainability marketing effortsÂ and IBM have a high hurdle to jump to reach a point of public credibility.Â But on the other hand technology companies, more than most sectors,Â are obliged toÂ lead...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 01 Jun 2009 19:05:25 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/sustainability.html"><![CDATA[Sustainability]]></category>
		<category domain="http://updates.zdnet.com/tags/ibm+corp..html"><![CDATA[IBM Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/james+farrar.html"><![CDATA[James Farrar]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">IBM</category>
		<category domain="tickers">IBM</category>
	</item>
	<item>
		<title><![CDATA[Greenpeace Cool IT: But does GP miss the point?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/sustainability/?p=523]]></link>
		<description><![CDATA[Greenpeace upped the ante on the IT sectorÂ by switching focus from reportingÂ on the environmental performance of consumer electronics to looking at how the industry as a wholeÂ is performing on climate change. YesterdayÂ they launched theirÂ inaugural Cool IT ranking of the top 12 IT firms performing on climate change. The ranking is...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 28 May 2009 13:07:04 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/greenpeace.html"><![CDATA[Greenpeace]]></category>
		<category domain="http://updates.zdnet.com/tags/information+technology.html"><![CDATA[Information Technology]]></category>
		<category domain="http://updates.zdnet.com/tags/james+farrar.html"><![CDATA[James Farrar]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/strategy.html"><![CDATA[Strategy]]></category>
	</item>
	<item>
		<title><![CDATA[Sun & Symantec: A New Breed of Sustainability Leadership?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/sustainability/?p=445]]></link>
		<description><![CDATA[    The passage of the Waxman Markey Bill through the US House of Representatives Energy and Commerce Committee this week has left behind it some hard feelings and a split in the business lobby. The US Chamber of Commerce came under severe pressure for lobbying against the...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sun, 24 May 2009 17:56:16 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/sustainability.html"><![CDATA[Sustainability]]></category>
		<category domain="http://updates.zdnet.com/tags/symantec+corp..html"><![CDATA[Symantec Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/sun+microsystems+inc..html"><![CDATA[Sun Microsystems Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/duke+energy+corp..html"><![CDATA[Duke Energy Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/climate.html"><![CDATA[Climate]]></category>
		<category domain="http://updates.zdnet.com/tags/chamber.html"><![CDATA[Chamber]]></category>
		<category domain="http://updates.zdnet.com/tags/bjorn+lomborg.html"><![CDATA[Bjorn Lomborg]]></category>
		<category domain="http://updates.zdnet.com/tags/globalization.html"><![CDATA[Globalization]]></category>
		<category domain="http://updates.zdnet.com/tags/security.html"><![CDATA[Security]]></category>
		<category domain="http://updates.zdnet.com/tags/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/james+farrar.html"><![CDATA[James Farrar]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">DUK</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">JAVA</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">SYMC</category>
		<category domain="tickers">DUK,JAVA,SYMC</category>
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	<item>
		<title><![CDATA[Oracle & Google: Of Goats, Grids and GRI]]></title>
		<link><![CDATA[http://blogs.zdnet.com/sustainability/?p=421]]></link>
		<description><![CDATA[Interesting developments this week for energy efficiency prospects with both Oracle and Google entering the fray of the green grid business. Oracle now boasts an end to end offering for Utilities so they can optimize resources andÂ better manageÂ sustainability performance. This includes everything from network load analysis to mobile repairs to...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 22 May 2009 09:01:15 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/sustainability.html"><![CDATA[Sustainability]]></category>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/oracle+corp..html"><![CDATA[Oracle Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/grid.html"><![CDATA[Grid]]></category>
		<category domain="http://updates.zdnet.com/tags/utilities.html"><![CDATA[Utilities]]></category>
		<category domain="http://updates.zdnet.com/tags/james+farrar.html"><![CDATA[James Farrar]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">ORCL</category>
		<category domain="tickers">GOOG,ORCL</category>
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	<item>
		<title><![CDATA[US Congress Ready to Act on Human Rights Crisis in Tech Industry Supply Chains]]></title>
		<link><![CDATA[http://blogs.zdnet.com/sustainability/?p=410]]></link>
		<description><![CDATA[Following on from yesterday's riff on traceabilityÂ technology for Vietnamese fisheries, it turns out Silicon Valley may yet be its own best customer.Â Despite common knowledge of serious human rights abuses relating to the mining of cassiterite in the Democratic Republic of Congo the industry has not gone far enough to guarantee...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 21 May 2009 04:44:02 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://updates.zdnet.com/tags/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://updates.zdnet.com/tags/financial+accounting.html"><![CDATA[Financial Accounting]]></category>
		<category domain="http://updates.zdnet.com/tags/james+farrar.html"><![CDATA[James Farrar]]></category>
		<category domain="http://updates.zdnet.com/tags/mineral.html"><![CDATA[Mineral]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
		<category domain="http://updates.zdnet.com/tags/supply+chain+management+%2528scm%2529.html"><![CDATA[Supply Chain Management (SCM)]]></category>
		<category domain="http://updates.zdnet.com/tags/u.s.+congress.html"><![CDATA[U.S. Congress]]></category>
	</item>
	<item>
		<title><![CDATA[IBM & FXA Helping Assure Safety of Vietnam Seafood Exports]]></title>
		<link><![CDATA[http://blogs.zdnet.com/sustainability/?p=400]]></link>
		<description><![CDATA[    IBM's vision of a smart planetÂ is proving to be an interesting intellectual platform from which to invite all actors to think how bestÂ to improve sustainability performance with smart use of IT. Yesterday's announcement hat tip James of a partnerhsip between IBM, FXA Group, the Vietnam Association...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 20 May 2009 07:52:03 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/crisis+management.html"><![CDATA[Crisis Management]]></category>
		<category domain="http://updates.zdnet.com/tags/farm.html"><![CDATA[Farm]]></category>
		<category domain="http://updates.zdnet.com/tags/food.html"><![CDATA[Food]]></category>
		<category domain="http://updates.zdnet.com/tags/food+%2526+beverage.html"><![CDATA[Food & Beverage]]></category>
		<category domain="http://updates.zdnet.com/tags/ibm+corp..html"><![CDATA[IBM Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/ireland.html"><![CDATA[Ireland]]></category>
		<category domain="http://updates.zdnet.com/tags/james+farrar.html"><![CDATA[James Farrar]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/manufacturing.html"><![CDATA[Manufacturing]]></category>
		<category domain="http://updates.zdnet.com/tags/meat.html"><![CDATA[Meat]]></category>
		<category domain="http://updates.zdnet.com/tags/strategy.html"><![CDATA[Strategy]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">IBM</category>
		<category domain="tickers">IBM</category>
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	<item>
		<title><![CDATA[SAPPHIRE and The Story of Stuff]]></title>
		<link><![CDATA[http://blogs.zdnet.com/sustainability/?p=354]]></link>
		<description><![CDATA[    Annie Leonardâ€™s Story of Stuff sustainability presentation has been doing the rounds in American classrooms and has stoked up many on both sides of the political divide. On one side, parents tell of angst ridden kids now wondering about the ecological footprint of Lego and on...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 19 May 2009 06:20:40 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/sustainability.html"><![CDATA[Sustainability]]></category>
		<category domain="http://updates.zdnet.com/tags/general+motors+corp..html"><![CDATA[General Motors Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/annie+leonard.html"><![CDATA[Annie Leonard]]></category>
		<category domain="http://updates.zdnet.com/tags/sustainability+question.html"><![CDATA[Sustainability Question]]></category>
		<category domain="http://updates.zdnet.com/tags/james+farrar.html"><![CDATA[James Farrar]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GMGMQ</category>
		<category domain="tickers">GMGMQ</category>
	</item>
	<item>
		<title><![CDATA[AT&T's First (well not quite first) Chief Sustainability Officer]]></title>
		<link><![CDATA[http://blogs.zdnet.com/sustainability/?p=331]]></link>
		<description><![CDATA[The AT&T PRÂ luvvies pushed out aÂ tweet today announcing they hadÂ freshly mintedÂ their first Chief Sustainability Officer CSO. I took a closer look and it turns out the newly appointed Charlene LakeÂ has been in situ since last year albeit with the slightly more modest title of VP Public Affairs Corporate Citizenship and...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 14 May 2009 16:48:01 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/sustainability.html"><![CDATA[Sustainability]]></category>
		<category domain="http://updates.zdnet.com/tags/at%2526t+corp..html"><![CDATA[AT&T Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/james+farrar.html"><![CDATA[James Farrar]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">T</category>
		<category domain="tickers">T</category>
	</item>
	<item>
		<title><![CDATA[International Airlines to UN: Set us a CO2 Target Now (but US carriers still ponder)]]></title>
		<link><![CDATA[http://blogs.zdnet.com/sustainability/?p=307]]></link>
		<description><![CDATA[People in business oftenÂ speak ofÂ NGO's in a kind of wide eyed way, a mixture of fear and curiosity, butÂ most vastly under estimate their capability.Â Granted, NGOsÂ are as diverse as businesses - some are hopeless, some perform magnificently. ForÂ illustration ofÂ the latter &Â the potency of a sophisticated and intelligent NGO, then look no...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 09 Apr 2009 20:53:11 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/aviation.html"><![CDATA[Aviation]]></category>
		<category domain="http://updates.zdnet.com/tags/carbon.html"><![CDATA[Carbon]]></category>
		<category domain="http://updates.zdnet.com/tags/carbon+dioxide.html"><![CDATA[Carbon Dioxide]]></category>
		<category domain="http://updates.zdnet.com/tags/carrier.html"><![CDATA[Carrier]]></category>
		<category domain="http://updates.zdnet.com/tags/climate+group.html"><![CDATA[Climate Group]]></category>
		<category domain="http://updates.zdnet.com/tags/emission.html"><![CDATA[Emission]]></category>
		<category domain="http://updates.zdnet.com/tags/james+farrar.html"><![CDATA[James Farrar]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/nancy.html"><![CDATA[Nancy]]></category>
		<category domain="http://updates.zdnet.com/tags/strategy.html"><![CDATA[Strategy]]></category>
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	<item>
		<title><![CDATA[HP Report: Good Performance on Sustainability (but dinged by Greenpeace)]]></title>
		<link><![CDATA[http://blogs.zdnet.com/sustainability/?p=283]]></link>
		<description><![CDATA[HP released their 2008 sustainability report today and again, unsurprisingly, it's a deeply impressive effort. HP has pushed the boat out with substantive improvement in the quality of the disclosureÂ as well the accessibility of the report which has been muchÂ enhancedÂ with the use of interactive dashboards.    I'm finding...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 06 Apr 2009 18:04:38 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/sustainability.html"><![CDATA[Sustainability]]></category>
		<category domain="http://updates.zdnet.com/tags/greenpeace.html"><![CDATA[Greenpeace]]></category>
		<category domain="http://updates.zdnet.com/tags/hewlett-packard+co..html"><![CDATA[Hewlett-Packard Co.]]></category>
		<category domain="http://updates.zdnet.com/tags/performance.html"><![CDATA[Performance]]></category>
		<category domain="http://updates.zdnet.com/tags/commitment.html"><![CDATA[Commitment]]></category>
		<category domain="http://updates.zdnet.com/tags/goal.html"><![CDATA[Goal]]></category>
		<category domain="http://updates.zdnet.com/tags/james+farrar.html"><![CDATA[James Farrar]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">HPQ</category>
		<category domain="tickers">HPQ</category>
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