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- KFC UNThinking at the UN
- Honestly, the professional PR brigade never cease to amaze me with some of the nuttiest ideas for brand enhancement that all too often turn out to be just the opposite. My ZDNet colleague Jason Perlow was spammed today by a top PR agency with...
- Tags: Brand, KFC Corp., UN General Assembly, Yum, Branding, Public Relations, Marketing, Corporate Communications, James Farrar
- Blog posts 2009-10-22
- Apple deletes the US Chamber
- Is this man the only climate ally left for the US Chamber? Back in May I wrote about how the US Chamber was losing friends fast with its 'head in sand' position on climate change. Since then things have seriously started...
- Tags: Greenpeace, Apple Inc., Climate Change, Chamber, Bruce, James Farrar
- Blog posts 2009-10-07
- Intel to Ireland: Vote Yes to Europe or else?
- Irish politics is a sport not for the faint hearted. As Conor Cruise O'Brien once said: Irishness is not primarily a question of birth or blood or language; it is the condition of being involved in the Irish situation, and usually of being...
- Tags: Ireland, Intel Corp., Corporate Social Responsibility, Business Ethics, Corporate Law, Investment, Leadership, Recruitment & Selection, Management, Business Operations, Finance, Human Resources, Workforce Management, James Farrar
- Blog posts 2009-10-02
- Death of the Principle of Voluntarism?
- Much of the corporate sustainability and responsibility agenda has been propelled since the '90s by the idea that voluntary action on the part of corporations is more effective than regulation. It has been a celebration of market dynamism over moribund regulation, the latter of which would provide only for the lowest common denominator. At...
- Tags: Initiative, Diamond, Kimberly Process, Corporate Social Responsibility, Business Ethics, Corporate Law, Leadership, Management, Business Operations, James Farrar
- Blog posts 2009-06-25
- What Corporate Sustainability can learn from twitter, Robert Scoble & Iran
- [caption id="attachment_763" align="alignleft" width="300" caption="Amanpour: A little more Davos & Friend Feed, a little less Damascus & live feed?"][/caption] The celebrated celebrity blogger, Robert Scoble, is ticked off with CNN over its weak coverage of the Iran election and aftermath. In his most recent blog post -'The day Twitter kicked...
- Tags: Sustainability, Social Media, CNN, James Farrar
- Blog posts 2009-06-22
- Ireland: Shell's new Nigeria?
- Just as Shell brings to a close a difficult chapter in its troubled relationship with the Ogoni people in Nigeria, its relationship with community groups in the west of Ireland appears to be reaching new lows. Shell is the senior partner with Statoil and Marathon in an effort to bring off shore...
- Tags: Ireland, Community, Shell, Government, Vertical Industries, James Farrar
- Blog posts 2009-06-17
- Greenpeace guest post: Time for real IT Leadership in tackling Climate Change
- When Greenpeace first started campaigning on the electronics sector in 2005 we wanted to see companies change the way that products were made, used and disposed of to tackle the massive amounts of toxic e-waste being dumped in developing countries. by James Farrar
- Tags: Greenpeace, Information Technology, Electronics, James Farrar
- Blog posts 2009-06-15
- Airlines on Climate: Don't blame us blame the Banks
- I've posted before in these pages about how the business lobby, under pressure to respond to climate change, is starting to fracture. There was another dramatic example of this yesterday in Kuala Lumpur at the annual general meeting of the International Air Transport Association IATA when the CEO, Giovanni Bisignani, took an...
- Tags: Bank, Carbon, Climate, Climate Group, Government, James Farrar, Management, Strategy, UK Air Passenger Duty
- Blog posts 2009-06-09
- Sustainability: More Capitalist Than Jack Welch?
- What's wrong with this picture? At a time where more leading companies than ever are integrating sustainability, not just into their mid term strategy but into the core of their business models, Jack Welch sits awkwardly on the landscape. Jack and Suzy Welch published a missive on sustainability in Business...
- Tags: Strategy, Sustainability, Jack Welch, CSR, James Farrar
- Blog posts 2009-06-05
- Hearing the Call: A Promethean Encounter in Copenhagen?
- [caption id="attachment_634" align="aligncenter" width="396" caption="Cate Blanchett: A Promethean Encounter with CEOs in Copenhagen?"][/caption] The great and the good of global business got together in Copenhagen last week to try to reach consensus on what the private sector message should be to the UN...
- Tags: Greenhouse Gas, Copenhagen, Climate, Deforestation, Intellectual Property, Research & Development, Business Operations, James Farrar
- Blog posts 2009-06-03
- IBM on Sustainability: Time For Real Time
- Its hard not to be impressed with the strength of focus coming from IBM these days on sustainability. I'm ususally pretty sceptical about sustainability marketing efforts and IBM have a high hurdle to jump to reach a point of public credibility. But on the other hand technology companies, more than most sectors, are obliged to lead...
- Tags: Sustainability, IBM Corp., James Farrar
- Blog posts 2009-06-01
- Greenpeace Cool IT: But does GP miss the point?
- Greenpeace upped the ante on the IT sector by switching focus from reporting on the environmental performance of consumer electronics to looking at how the industry as a whole is performing on climate change. Yesterday they launched their inaugural Cool IT ranking of the top 12 IT firms performing on climate change. The ranking is...
- Tags: Greenpeace, Information Technology, James Farrar, Management, Strategy
- Blog posts 2009-05-28
- Sun & Symantec: A New Breed of Sustainability Leadership?
- The passage of the Waxman Markey Bill through the US House of Representatives Energy and Commerce Committee this week has left behind it some hard feelings and a split in the business lobby. The US Chamber of Commerce came under severe pressure for lobbying against the...
- Tags: Sustainability, Symantec Corp., Sun Microsystems Inc., Duke Energy Corp., Climate, Chamber, Bjorn Lomborg, Globalization, Security, Strategy, Management, James Farrar
- Blog posts 2009-05-24
- Oracle & Google: Of Goats, Grids and GRI
- Interesting developments this week for energy efficiency prospects with both Oracle and Google entering the fray of the green grid business. Oracle now boasts an end to end offering for Utilities so they can optimize resources and better manage sustainability performance. This includes everything from network load analysis to mobile repairs to...
- Tags: Sustainability, Google Inc., Oracle Corp., Grid, Utilities, James Farrar
- Blog posts 2009-05-22
- US Congress Ready to Act on Human Rights Crisis in Tech Industry Supply Chains
- Following on from yesterday's riff on traceability technology for Vietnamese fisheries, it turns out Silicon Valley may yet be its own best customer. Despite common knowledge of serious human rights abuses relating to the mining of cassiterite in the Democratic Republic of Congo the industry has not gone far enough to guarantee...
- Tags: Enterprise Software, Finance, Financial Accounting, James Farrar, Mineral, Software, Supply Chain Management (SCM), U.S. Congress
- Blog posts 2009-05-21
- IBM & FXA Helping Assure Safety of Vietnam Seafood Exports
- IBM's vision of a smart planet is proving to be an interesting intellectual platform from which to invite all actors to think how best to improve sustainability performance with smart use of IT. Yesterday's announcement hat tip James of a partnerhsip between IBM, FXA Group, the Vietnam Association...
- Tags: Crisis Management, Farm, Food, Food & Beverage, IBM Corp., Ireland, James Farrar, Management, Manufacturing, Meat, Strategy
- Blog posts 2009-05-20
- SAPPHIRE and The Story of Stuff
- Annie Leonard’s Story of Stuff sustainability presentation has been doing the rounds in American classrooms and has stoked up many on both sides of the political divide. On one side, parents tell of angst ridden kids now wondering about the ecological footprint of Lego and on...
- Tags: Sustainability, General Motors Corp., Annie Leonard, Sustainability Question, James Farrar
- Blog posts 2009-05-19
- AT&T's First (well not quite first) Chief Sustainability Officer
- The AT&T PR luvvies pushed out a tweet today announcing they had freshly minted their first Chief Sustainability Officer CSO. I took a closer look and it turns out the newly appointed Charlene Lake has been in situ since last year albeit with the slightly more modest title of VP Public Affairs Corporate Citizenship and...
- Tags: Sustainability, AT&T Corp., James Farrar
- Blog posts 2009-05-14
- International Airlines to UN: Set us a CO2 Target Now (but US carriers still ponder)
- People in business often speak of NGO's in a kind of wide eyed way, a mixture of fear and curiosity, but most vastly under estimate their capability. Granted, NGOs are as diverse as businesses - some are hopeless, some perform magnificently. For illustration of the latter & the potency of a sophisticated and intelligent NGO, then look no...
- Tags: Aviation, Carbon, Carbon Dioxide, Carrier, Climate Group, Emission, James Farrar, Management, Nancy, Strategy
- Blog posts 2009-04-09
- HP Report: Good Performance on Sustainability (but dinged by Greenpeace)
- HP released their 2008 sustainability report today and again, unsurprisingly, it's a deeply impressive effort. HP has pushed the boat out with substantive improvement in the quality of the disclosure as well the accessibility of the report which has been much enhanced with the use of interactive dashboards. I'm finding...
- Tags: Sustainability, Greenpeace, Hewlett-Packard Co., Performance, Commitment, Goal, James Farrar
- Blog posts 2009-04-06
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