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Only 26% of Internet users use shopping search engines for shopping research: iProspect says that 62% of Internet shoppers used general search engines (such as Google and Yahoo!) when researching products online, and that the use of shopping-specific search engines (such as Froogle and Yahoo! Shopping) is still not yet as popular with Internet users as the general search engines. 47% of...; Tags: Internet, search engine, general search engine; Blog posts 2006-03-01
Search Engine Marketing Firm iProspect Survey Confirms Search Engine Loyalty Exists: iProspect today announced that results from a recent survey indicate that 56.7 percent of Internet users use the same search engine or directory when they are looking for information, and another 30.5 percent of Web users have a few specific search engines they use regularly. A small amount of Web...; Tags: search engine, iProspect; Blog posts 2004-04-14

Additional Resources

35% of search engine users do not use vertical search: Vertical search is not prevalently utilized by users of the big-three search engines (Google, Yahoo! and MSN). 35% of search engine users do not use vertical search, and 25% do not recall if they have clicked a result after having used vertical search (60% combined), according to iProspect. A result...; Tags: Search Engine, Search, NB; Blog posts 2008-04-16
36% of search engine users click on news search results: Search engine users click “news” results more than twice as much (36%) within blended search results as they do when they use the vertical “news search” (17%), and click more “image” results (31%) within blended search than when utilizing vertical “image search” (26%), according to iProspect. The extent to which...; Tags: Search Engine, Video, Search Result, Search, Corporate Communications, Marketing, NB; Blog posts 2008-04-15
68% of search engine users click on a first page search result: 68% of search engine users click a search result within the first page of results, and a full 92% of search engine users click a result within the first three pages of search results. 49% of search engine users who continue their search process when not initially finding what they...; Tags: Search Engine, Search Result, Search Engine User, Search, NB; Blog posts 2008-04-14

30% of broadband users and 20% of dial-up users conduct image searches: Broadband search engine users utilize vertical search more than dial-up search engine users - with 30% of broadband search engine users conducting image searches compared to 20% of dial-up search engine users, and 13% of broadband search engine users performing video searches compared to just 5% of dial-up users, according...; Tags: Image Search, Search Engine, Broadband, Search Engine User, Search, Broadband Internet, Network Technology, Telecommunications, Networking, NB; Blog posts 2008-04-13
68% of users switch query or search engine after reviewing the 1st page of results: 2008 2006 2004 2002 After reviewing the first few search results 23% 16% 23% 14% After reviewing the first page of search results 26% 25% 19% 14% After reviewing the first 2 pages of search results 28% 27% 26% 28%...; Tags: Search Engine, Page, Search Result, Search, NB; Blog posts 2008-04-12
43% of search engine users clicked on image search results: Image results are clicked within blended search results by 43% of search engine users age 18-34 compared to just 24% of users age 35+; video results are clicked within blended results by 22% of male search engine users compared to just 11% of their female counterparts; and video results are...; Tags: Image Search, Search Engine, Search Engine User, Search, Corporate Communications, Marketing, NB; Blog posts 2008-04-12
39% of search engine users link search result placement to company prominence: 2008 2006 2002 Agree 39% 36% 33% Neutral 42% 39% N/A Disagree 19% 25% 67% Source: iProspect by NB; Tags: Search Engine, Search Result, Search, NB; Blog posts 2008-04-11
68% of search engine users click on the 1st page of result: 2008 2006 2004 2002 Only a few 27% 23% 24% 16% The first page 41% 39% 36% 32% The first 2 pages 17% 19% 20% 23% The first 3 pages 7% 9% 8% 10% More than...; Tags: Search Engine, Page, Search, NB; Blog posts 2008-04-10
Google search engine marketing and the power of location, location, location: Location is a key factor in residential and commercial real estate acquisition; Location is also a key factor in search engine real estate acquisition.Among the findings of the April 2006 iProspect “Search Engine User Behavior Study”:62% of search engine users click on a search result within the first page of...; Tags: Google Inc., advertisement; Blog posts 2006-06-02
Retail search engine keywords up 2.5% in Q4 2005: The average price of a keyword in the retail category spiked 2.5% from October 2005 to December 2005 compared with 7.3% in the same 2004 period, iProspect says.; Tags: SEARCH, search engine; Blog posts 2006-03-03
51% of spending on search engines occurs through search marketing agencies: Just a few years ago, most search engine marketing SEM spending went directly to the search engines. Today, SEM is becoming a more mature market like traditional advertising in which agencies play a substantial role. Indeed, while just 31% of search marketers use an agency to manage their SEM campaigns,...; Tags: agency, Impaqt, search engine; Blog posts 2004-12-09
51% of spending on search engines occurs through search marketing agencies: Just a few years ago, most search engine marketing SEM spending went directly to the search engines. Today, SEM is becoming a more mature market like traditional advertising in which agencies play a substantial role. Indeed, while just 31% of search marketers use an agency to manage their SEM campaigns,...; Tags: agency, Impaqt, search engine; Blog posts 2004-12-09