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	<title><![CDATA[internet search advertising Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/internet+search+advertising.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to internet search advertising]]></description>
	<s:counts start="0" returned="20" found="34" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Yahoo, Microsoft extend negotiations for search pact]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=26725]]></link>
		<description><![CDATA[Yahoo and Microsoft have agreed to extend the negotiating period for their search ad pact. by Larry Dignan]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 28 Oct 2009 15:53:35 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/pact.html"><![CDATA[Pact]]></category>
		<category domain="http://updates.zdnet.com/tags/internet+search+advertising.html"><![CDATA[Internet Search Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/negotiation.html"><![CDATA[Negotiation]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/larry+dignan.html"><![CDATA[Larry Dignan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">MSFT,YHOO</category>
	</item>
	<item>
		<title><![CDATA[Time Warner preps for AOL spin-off; Google's 5% stake worth $283 million]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=21798]]></link>
		<description><![CDATA[Time Warner on Monday said that it bought back Google's 5 percent stake in AOL for $283 million. The deal, disclosed in regulatory filings, was part of a series of disclosures to set in motion Time Warner's spin-off of AOL as an independent company.    In 2005, Google...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 27 Jul 2009 14:43:44 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/time+warner+inc..html"><![CDATA[Time Warner Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/internet+search+advertising.html"><![CDATA[Internet Search Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/america+online+inc..html"><![CDATA[America Online Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/agreement.html"><![CDATA[Agreement]]></category>
		<category domain="http://updates.zdnet.com/tags/master+plan.html"><![CDATA[Master Plan]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/larry+dignan.html"><![CDATA[Larry Dignan]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">TWX</category>
		<category domain="tickers">GOOG,TWX</category>
	</item>
	<item>
		<title><![CDATA[Fighting off antitrust, Google says it's not dominant]]></title>
		<link><![CDATA[http://government.zdnet.com/?p=4896]]></link>
		<description><![CDATA[The Washington Post is running a piece from The Big Money's Jeff Horwitz with the amusing headline "Google Says It's Actually Quite Small."    Google, Hurwitz says, is attempting to redefine itself out of market dominance. With its absolute dominance of search advertising plain for all to see...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sun, 07 Jun 2009 18:50:19 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/internet+search+advertising.html"><![CDATA[Internet Search Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/antitrust.html"><![CDATA[Antitrust]]></category>
		<category domain="http://updates.zdnet.com/tags/corporate+law.html"><![CDATA[Corporate Law]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/security.html"><![CDATA[Security]]></category>
		<category domain="http://updates.zdnet.com/tags/business+operations.html"><![CDATA[Business Operations]]></category>
		<category domain="http://updates.zdnet.com/tags/richard+koman.html"><![CDATA[Richard Koman]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Google is really bad at monetizing content: $302m in 2008]]></title>
		<link><![CDATA[http://blogs.zdnet.com/Foremski/?p=480]]></link>
		<description><![CDATA[Google is about as bad at making money from content as the newspaper companies its CEO Eric Schmidt loves to lecture.    The numbers are hiding in plain view, and its astounding that no one has picked this up.    Google reported 2008 revenues of $21.8...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 07 May 2009 23:55:56 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/revenue.html"><![CDATA[Revenue]]></category>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/internet+search+advertising.html"><![CDATA[Internet Search Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/tom+foremski.html"><![CDATA[Tom Foremski]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[US search ads down 8% in Q4 2008]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-10599-0.html?forumID=1&threadID=56662&messageID=1072178&start=0]]></link>
		<description><![CDATA[US search ads down 8% in Q4 2008How viable is ads-driven business model really?The consumption-spree is taking a nose-dive regardless how you stimulate it (Are you listening, Mr. "Change" Obama?) People will have to consume within their means for the foreseeable future. Gone with it are all the associated business...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Mon, 19 Jan 2009 17:39:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[SEARCH]]></category>
		<category domain="http://updates.zdnet.com/tags/q4+2008.html"><![CDATA[Q4 2008]]></category>
		<category domain="http://updates.zdnet.com/tags/internet+search+advertising.html"><![CDATA[Internet search advertising]]></category>
	</item>
	<item>
		<title><![CDATA[US search ads down 8% in Q4 2008]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ITFacts/?p=15385]]></link>
		<description><![CDATA[US search advertising spending fell 8% in Q4 2008 from Q4 2007, according to Efficient Frontier. by AM]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 19 Jan 2009 16:33:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/internet+search+advertising.html"><![CDATA[Internet Search Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/am.html"><![CDATA[AM]]></category>
		<category domain="http://updates.zdnet.com/tags/am.html"><![CDATA[AM]]></category>
	</item>
	<item>
		<title><![CDATA[US search ads down 8% in Q4 2008]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ITFacts/?p=15392]]></link>
		<description><![CDATA[US search advertising spending fell 8% in Q4 2008 from Q4 2007, according to Efficient Frontier. by AM]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 19 Jan 2009 16:33:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/internet+search+advertising.html"><![CDATA[Internet Search Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/am.html"><![CDATA[AM]]></category>
		<category domain="http://updates.zdnet.com/tags/am.html"><![CDATA[AM]]></category>
	</item>
	<item>
		<title><![CDATA[White Paper: The Future of Search Advertising]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=995635]]></link>
		<description><![CDATA[Will the current economic downturn bring an end to the double-digit growth paid search advertising has enjoyed over the past 5 years? Popular wisdom among industry experts holds that paid search advertising will remain quite strong over the next decade but will shed its stratospheric growth and settle into a...]]></description>
		<s:doctype><![CDATA[White papers]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/paid+search.html"><![CDATA[Paid Search]]></category>
		<category domain="http://updates.zdnet.com/tags/internet+search+advertising.html"><![CDATA[Internet Search Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/nexplore.html"><![CDATA[Nexplore]]></category>
		<category domain="http://updates.zdnet.com/tags/paid+search+advertising.html"><![CDATA[Paid Search Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
	</item>
	<item>
		<title><![CDATA[Google-Yahoo deal: Washington doesn't understand us]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=10716]]></link>
		<description><![CDATA[Yahoo CEO Jerry Yang made an interesting comment during his appearance at the Web 2.0 Summit this week. When asked what caused the pending ad deal with Google to go south, Yang said - among other things - that Washington doesn't understand our industry.    Amen, brother! ...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 06 Nov 2008 10:38:47 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/internet+search+advertising.html"><![CDATA[Internet Search Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/sam+diaz.html"><![CDATA[Sam Diaz]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/search+engine.html"><![CDATA[Search Engine]]></category>
		<category domain="http://updates.zdnet.com/tags/washington.html"><![CDATA[Washington]]></category>
		<category domain="http://updates.zdnet.com/tags/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">GOOG,YHOO</category>
	</item>
	<item>
		<title><![CDATA[Google has 77.4% of US search ad market]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ITFacts/?p=14691]]></link>
		<description><![CDATA[For every new $1 spent on paid search in Q2 2008 versus Q2 2007, $1.10 went to Google. Yahoo lost $0.09, and Microsoft lost $0.01. Advertisers are putting all of their new search dollars into Google, and pulling money out of Yahoo Search and Microsoft Live Search, Efficient Frontier says....]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 17 Jul 2008 12:59:22 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/internet+search+advertising.html"><![CDATA[Internet Search Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+live+search.html"><![CDATA[Microsoft Live Search]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/am.html"><![CDATA[AM]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">GOOG,MSFT,YHOO</category>
	</item>
	<item>
		<title><![CDATA[The (un)Biased Parties Explain Online Ad Biz to Capitol Hill]]></title>
		<link><![CDATA[http://blogs.zdnet.com/BTL/?p=9336]]></link>
		<description><![CDATA[Just so we understand each other, the Internet is like a series of tubes, kind of like tunnels. And large amounts of data get moved through those tunnels, like in the back of a truck, you see. And inside those tunnels, there are advertisements - sort of like the billboards...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 15 Jul 2008 17:59:55 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/internet+search+advertising.html"><![CDATA[Internet Search Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/online+advertising.html"><![CDATA[Online Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/internet.html"><![CDATA[Internet]]></category>
		<category domain="http://updates.zdnet.com/tags/sam+diaz.html"><![CDATA[Sam Diaz]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">GOOG,MSFT,YHOO</category>
	</item>
	<item>
		<title><![CDATA[UK Internet ads to overtake UK TV ads]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ITFacts/?p=14578]]></link>
		<description><![CDATA[The Internet will overtake TV as the biggest advertising medium in UK in 2008, with over 19% of total ad spend, according to Enders Analysis. Online advertising expenditure will grow 26.4% in nominal terms to 3.56 bln pounds ($7 bln), overtaking TV ad spend, which will fall 2.5% to 3.39...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 18 Jun 2008 19:23:43 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/internet+search+advertising.html"><![CDATA[Internet Search Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/am.html"><![CDATA[AM]]></category>
	</item>
	<item>
		<title><![CDATA[Search ads grew by 39% in UK in 2007]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ITFacts/?p=14393]]></link>
		<description><![CDATA[In 2007 search ads grew by 39% in United Kingdom, in line with overall growth, to Â£1.6 bln ($3.14 bln) (Â£1.2 bln ($2.35 bln) in 2006), according to Internet Advertising Bureau.Search market share remained largely the same at 57.6% (57.8% in 2006). Classified advertising grew 54% year-on-year and was worth...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 25 Apr 2008 04:54:33 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/internet+search+advertising.html"><![CDATA[Internet Search Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/u.k..html"><![CDATA[U.K.]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/nb.html"><![CDATA[NB]]></category>
	</item>
	<item>
		<title><![CDATA[Google, Yahoo and Microsoft competing for MySpace search advertising business]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-12517-0.html?forumID=1&threadID=45567&messageID=841309&start=0]]></link>
		<description><![CDATA[Google, Yahoo and Microsoft competing for MySpace search advertising businessre:myspacehttp://www.analogstereo.com/wp/radio_frequency_identification_providing_strategic_and_competitive_advantage.htmRE: Google, Yahoo and Microsoft competing for MySpace search advertising businesshttp://www.analogstereo.com/wp/radio_frequency_identification_providing_strategic_and_competitive_advantage.htm]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Fri, 14 Mar 2008 11:02:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[SEARCH]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+competing.html"><![CDATA[Microsoft Competing]]></category>
		<category domain="http://updates.zdnet.com/tags/search-advertising+business.html"><![CDATA[search-advertising business]]></category>
		<category domain="http://updates.zdnet.com/tags/internet+search+advertising.html"><![CDATA[Internet search advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/myspace.html"><![CDATA[MySpace]]></category>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">GOOG,MSFT,YHOO</category>
	</item>
	<item>
		<title><![CDATA[Google not so recession proof after all: Monetization down in January]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-10532-0.html?forumID=1&threadID=44856&messageID=828187&start=0]]></link>
		<description><![CDATA[Google not so recession proof after all: Monetization down in JanuaryOMG, the sky is falling...Business is affected by the economy.  I can see the author now - sitting in a corner, rocking back and forth, hands wringing in abject fear.  A source of revenue dropped 0.3%.  Everyone...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Tue, 26 Feb 2008 08:19:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/internet+search+advertising.html"><![CDATA[Internet search advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/monetization.html"><![CDATA[monetization]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[38% of marketers think search ads have the best ROI]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ITFacts/?p=13820]]></link>
		<description><![CDATA[30% of managers plan to use e-mail marketing and 32% - search marketing, according to Sapient. 38% said that search is the channel providing the greatest ROI to managers&#8217; organizations. 28% of marketers thing that search will increase spending the most in the next 6 to 12 months by NB]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 04 Feb 2008 23:36:22 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/internet+search+advertising.html"><![CDATA[Internet Search Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/roi.html"><![CDATA[ROI]]></category>
		<category domain="http://updates.zdnet.com/tags/roi%252ftco.html"><![CDATA[Roi/Tco]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing+research.html"><![CDATA[Marketing Research]]></category>
		<category domain="http://updates.zdnet.com/tags/finance.html"><![CDATA[Finance]]></category>
		<category domain="http://updates.zdnet.com/tags/managerial+accounting.html"><![CDATA[Managerial Accounting]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/nb.html"><![CDATA[NB]]></category>
	</item>
	<item>
		<title><![CDATA[Google showdown: Can Barry Diller win IAC search advertising war?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1304]]></link>
		<description><![CDATA[Push Google off its search advertising throne? Not so FAST! I said earlier this week.Barry Diller, King of the IAC search and advertising empire, does have royal designs of his own, nevertheless.CEO Diller has set in motion a series of initiatives within his integrated conglomerate of Web properties fueling an...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 03 May 2007 23:42:39 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/search+advertising.html"><![CDATA[Search Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/google+ads.html"><![CDATA[Google Ads]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
	</item>
	<item>
		<title><![CDATA[Push Google off its search advertising throne? Not so FAST!]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-12517-0.html?forumID=1&threadID=33243&messageID=610539&start=0]]></link>
		<description><![CDATA[Push Google off its search advertising throne? Not so FAST!Inventory is Key..superior innovation or more inventory Donna.  Google is number one because they control the worlds eyeballs inventory through their search engine. They've leveraged that search engine to build out their syndication channel. 5 or 6 large media properties...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Mon, 30 Apr 2007 09:15:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[SEARCH]]></category>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/search-advertising+throne.html"><![CDATA[search-advertising throne]]></category>
		<category domain="http://updates.zdnet.com/tags/fast%2521.html"><![CDATA[FAST!]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/internet+search+advertising.html"><![CDATA[Internet search advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/ad+money.html"><![CDATA[ad money]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Push Google off its search advertising throne? Not so FAST!]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1287]]></link>
		<description><![CDATA[Another day, another company that claims to be the one that will dethrone $150 billion market cap, and &ldquo;everyone&rsquo;s favorite garage band,&rdquo; Google from its search advertising kingdom.Who is the latest to put forth the would-be Google slayer, along with potential killer of perennial runner-up Yahoo and slow out of...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 30 Apr 2007 08:01:48 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/search+advertising.html"><![CDATA[Search Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/roi.html"><![CDATA[ROI]]></category>
		<category domain="http://updates.zdnet.com/tags/google+ads.html"><![CDATA[Google Ads]]></category>
		<category domain="http://updates.zdnet.com/tags/adwords.html"><![CDATA[AdWords]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
	</item>
	<item>
		<title><![CDATA[Yahoo at 3pm: New reason to Yahoo?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=944]]></link>
		<description><![CDATA[Today, 3pm Pacific time, is bewitching time for Yahoo, the New York Times confirms.Yahoo will &ldquo;flip the switch&rdquo; to formally debut its new Panama search advertising platform.   What is new at Yahoo? In Yahoo&rsquo;s own words:  To date, search ads on Yahoo! and its distribution partner sites...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 05 Feb 2007 03:08:52 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/yahoo.html"><![CDATA[Yahoo]]></category>
		<category domain="http://updates.zdnet.com/tags/search+advertising.html"><![CDATA[Search Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/yahoo%2521+inc..html"><![CDATA[Yahoo! Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">YHOO</category>
		<category domain="tickers">YHOO</category>
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