internet search advertising

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Yahoo, Microsoft extend negotiations for search pact

Yahoo and Microsoft have agreed to extend the negotiating period for their search ad pact. by Larry Dignan

Tags: Pact, Internet Search Advertising, Yahoo! Inc., Microsoft Corp., Negotiation, Search, Larry Dignan

Blog posts 2009-10-28

Time Warner preps for AOL spin-off; Google's 5% stake worth $283 million

Time Warner on Monday said that it bought back Google's 5 percent stake in AOL for $283 million. The deal, disclosed in regulatory filings, was part of a series of disclosures to set in motion Time Warner's spin-off of AOL as an independent company. In 2005, Google...

Tags: Google Inc., Time Warner Inc., Internet Search Advertising, Advertisement, America Online Inc., Agreement, Master Plan, Search, Larry Dignan

Blog posts 2009-07-27

Fighting off antitrust, Google says it's not dominant

The Washington Post is running a piece from The Big Money's Jeff Horwitz with the amusing headline "Google Says It's Actually Quite Small." Google, Hurwitz says, is attempting to redefine itself out of market dominance. With its absolute dominance of search advertising plain for all to see...

Tags: Google Inc., Internet Search Advertising, Antitrust, Corporate Law, Search, Security, Business Operations, Richard Koman

Blog posts 2009-06-07

Google is really bad at monetizing content: $302m in 2008

Google is about as bad at making money from content as the newspaper companies its CEO Eric Schmidt loves to lecture. The numbers are hiding in plain view, and its astounding that no one has picked this up. Google reported 2008 revenues of $21.8...

Tags: Revenue, Google Inc., Internet Search Advertising, Advertisement, Tom Foremski

Blog posts 2009-05-07

US search ads down 8% in Q4 2008

US search ads down 8% in Q4 2008How viable is ads-driven business model really?The consumption-spree is taking a nose-dive regardless how you stimulate it (Are you listening, Mr. "Change" Obama?) People will have to consume within their means for the foreseeable future. Gone with it are all the associated business...

Tags: SEARCH, Q4 2008, Internet search advertising

Discussion threads 2009-01-19

US search ads down 8% in Q4 2008

US search advertising spending fell 8% in Q4 2008 from Q4 2007, according to Efficient Frontier. by AM

Tags: Internet Search Advertising, Search, AM

Blog posts 2009-01-19

US search ads down 8% in Q4 2008

US search advertising spending fell 8% in Q4 2008 from Q4 2007, according to Efficient Frontier. by AM

Tags: Internet Search Advertising, Search, AM

Blog posts 2009-01-19

White Paper: The Future of Search Advertising

Will the current economic downturn bring an end to the double-digit growth paid search advertising has enjoyed over the past 5 years? Popular wisdom among industry experts holds that paid search advertising will remain quite strong over the next decade but will shed its stratospheric growth and settle into a...

Tags: Paid Search, Internet Search Advertising, Nexplore, Paid Search Advertising, Search

White papers 2009-01-01

Google-Yahoo deal: Washington doesn't understand us

Yahoo CEO Jerry Yang made an interesting comment during his appearance at the Web 2.0 Summit this week. When asked what caused the pending ad deal with Google to go south, Yang said - among other things - that Washington doesn't understand our industry. Amen, brother! ...

Tags: Advertisement, Google Inc., Internet Search Advertising, Sam Diaz, Search, Search Engine, Washington, Yahoo! Inc.

Blog posts 2008-11-06

Google has 77.4% of US search ad market

For every new $1 spent on paid search in Q2 2008 versus Q2 2007, $1.10 went to Google. Yahoo lost $0.09, and Microsoft lost $0.01. Advertisers are putting all of their new search dollars into Google, and pulling money out of Yahoo Search and Microsoft Live Search, Efficient Frontier says....

Tags: Google Inc., Internet Search Advertising, Yahoo! Inc., Microsoft Live Search, Microsoft Corp., Search, Marketing Research, Marketing, AM

Blog posts 2008-07-17

The (un)Biased Parties Explain Online Ad Biz to Capitol Hill

Just so we understand each other, the Internet is like a series of tubes, kind of like tunnels. And large amounts of data get moved through those tunnels, like in the back of a truck, you see. And inside those tunnels, there are advertisements - sort of like the billboards...

Tags: Google Inc., Internet Search Advertising, Yahoo! Inc., Microsoft Corp., Online Advertising, Search, Internet, Sam Diaz

Blog posts 2008-07-15

UK Internet ads to overtake UK TV ads

The Internet will overtake TV as the biggest advertising medium in UK in 2008, with over 19% of total ad spend, according to Enders Analysis. Online advertising expenditure will grow 26.4% in nominal terms to 3.56 bln pounds ($7 bln), overtaking TV ad spend, which will fall 2.5% to 3.39...

Tags: Internet Search Advertising, Advertisement, AM

Blog posts 2008-06-18

Search ads grew by 39% in UK in 2007

In 2007 search ads grew by 39% in United Kingdom, in line with overall growth, to £1.6 bln ($3.14 bln) (£1.2 bln ($2.35 bln) in 2006), according to Internet Advertising Bureau.Search market share remained largely the same at 57.6% (57.8% in 2006). Classified advertising grew 54% year-on-year and was worth...

Tags: Internet Search Advertising, U.K., Search, NB

Blog posts 2008-04-25

Google, Yahoo and Microsoft competing for MySpace search advertising business

Google, Yahoo and Microsoft competing for MySpace search advertising businessre:myspacehttp://www.analogstereo.com/wp/radio_frequency_identification_providing_strategic_and_competitive_advantage.htmRE: Google, Yahoo and Microsoft competing for MySpace search advertising businesshttp://www.analogstereo.com/wp/radio_frequency_identification_providing_strategic_and_competitive_advantage.htm

Tags: SEARCH, Microsoft Competing, search-advertising business, Internet search advertising, MySpace, Google Inc., Yahoo! Inc., Microsoft Corp.

Discussion threads 2008-03-14

Google not so recession proof after all: Monetization down in January

Google not so recession proof after all: Monetization down in JanuaryOMG, the sky is falling...Business is affected by the economy. I can see the author now - sitting in a corner, rocking back and forth, hands wringing in abject fear. A source of revenue dropped 0.3%. Everyone...

Tags: advertisement, Google Inc., Internet search advertising, monetization

Discussion threads 2008-02-26

38% of marketers think search ads have the best ROI

30% of managers plan to use e-mail marketing and 32% - search marketing, according to Sapient. 38% said that search is the channel providing the greatest ROI to managers’ organizations. 28% of marketers thing that search will increase spending the most in the next 6 to 12 months by NB

Tags: Internet Search Advertising, ROI, Roi/Tco, Marketing Research, Finance, Managerial Accounting, Marketing, NB

Blog posts 2008-02-04

Google showdown: Can Barry Diller win IAC search advertising war?

Push Google off its search advertising throne? Not so FAST! I said earlier this week.Barry Diller, King of the IAC search and advertising empire, does have royal designs of his own, nevertheless.CEO Diller has set in motion a series of initiatives within his integrated conglomerate of Web properties fueling an...

Tags: Search Advertising, Search, Google Ads, Google, Advertising

Blog posts 2007-05-03

Push Google off its search advertising throne? Not so FAST!

Push Google off its search advertising throne? Not so FAST!Inventory is Key..superior innovation or more inventory Donna. Google is number one because they control the worlds eyeballs inventory through their search engine. They've leveraged that search engine to build out their syndication channel. 5 or 6 large media properties...

Tags: SEARCH, Google Inc., search-advertising throne, FAST!, advertisement, Internet search advertising, ad money

Discussion threads 2007-04-30

Push Google off its search advertising throne? Not so FAST!

Another day, another company that claims to be the one that will dethrone $150 billion market cap, and “everyone’s favorite garage band,” Google from its search advertising kingdom.Who is the latest to put forth the would-be Google slayer, along with potential killer of perennial runner-up Yahoo and slow out of...

Tags: Search Advertising, Search, ROI, Google Ads, AdWords, Advertising

Blog posts 2007-04-30

Yahoo at 3pm: New reason to Yahoo?

Today, 3pm Pacific time, is bewitching time for Yahoo, the New York Times confirms.Yahoo will “flip the switch” to formally debut its new Panama search advertising platform. What is new at Yahoo? In Yahoo’s own words: To date, search ads on Yahoo! and its distribution partner sites...

Tags: Advertising, Search, Google, Yahoo, Search Advertising, Yahoo! Inc., advertisement

Blog posts 2007-02-05