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- U.S. Internet ad revenue: Down 5.3 percent; Search rules
- U.S. Internet advertising revenue checked in at $10.9 billion for the first six months of 2009, down 5.3 percent from a year ago, according to the Internet Advertising Bureau and PricewaterhouseCoopers. As usual, search and display advertising dominated the standings. Search advertising totaled $5.1 billion for the...
- Tags: Revenue, Advertisement, Larry Dignan
- Blog posts 2009-10-05
- US Internet ad revenues reached $6.1 bln in Q4 2008
- US Internet advertising revenues remain strong, topping $23 bln, according to Interactive Advertising Bureau IAB and PricewaterhouseCoopers LLP PwC. Full-year 2008 revenues totaled a record $23.4 bln, exceeding 2007’s performance, itself the former record of $21.2 bln, by $2.2 bln or 10.6%. Q4 2008 revenues of $6.1 bln mark the...
- Tags: Revenue, PricewaterhouseCoopers Consulting, Internet Advertising, Operational Accounting, Internet, Finance, AM
- Blog posts 2009-03-31
- Hottest Ad Medium in a Down Economy? Cable, Not The Net.
- The trumpets are out, from the Interactive Advertising Bureau. For the fifth year in a row, Internet advertising hit record highs. The growth rate for 2008 was 10.6%. This was the sole ad medium (out of 17 tracked) to record a double-digit gain for the year....
- Tags: Advertisement, Performance, Branding, Interactive Advertising Bureau, Internet Advertising, Internet, Cable, Telecommunications, Personal Technology, Tom Steinert-Threlkeld
- Blog posts 2009-03-30
- Online advertising growth stalls from second quarter to third quarter
- The Interactive Advertising Bureau and PriceWaterhouseCoopers said that third quarter online ad revenue was nearly $5.9 billion, up 11 percent from a year ago. Compared to the second quarter, however, Internet ad revenue was up 2 percent courtesy of "strong economic headwinds." In a statement, IAB put...
- Tags: Quarter, Interactive Advertising Bureau, Online Advertising, Internet, Larry Dignan
- Blog posts 2008-11-20
- Voting With Dollars: Online Ad Spending Only Faces Thin "Scalpel"
- Overall ad spending in all types of media may shrink this year and next, as forecasts get revised and reality sets in. But online ad spending will still grow in double digits, eMarketer CEO Geoff Ramsey told attendees of the ad:tech NY conference today. Online ad spending...
- Tags: Advertisement, Cell Phone, Online Advertising, eMarketer, Sales Channel, Sales, Tom Steinert-Threlkeld
- Blog posts 2008-11-04
- Online ad revenue strong first half of 2008: What about the second half?
- Internet ad revenue surged in the first half of 2008, up 15.2 percent to $11.5 billion compared to a year ago, according to the Interactive Advertising Bureau and PricewaterhouseCoopers. Unfortunately, that duo left their crystal balls at home when it comes to the second half outlook. Simply...
- Tags: Revenue, Advertisement, Online Advertising, Operational Accounting, Finance, Larry Dignan
- Blog posts 2008-10-07
- AT&T, Verizon dare Google to adopt opt-in tracking policy
- Privacy is now officially the front lines in the battle between the telco ISPs and Google and to a lesser extent other Internet companies, as AT&T and Verizon stood up at a Senate hearing and committed to opt-in-only tracking. AT&T made it very clear the move was...
- Tags: Google Inc., Advertisement, Verizon Communications Inc., AT&T Corp., Internet, Richard Koman
- Blog posts 2008-09-26
- NBC To Internet: TV Is Still King
- If NBC had to choose a single platform on which to base its business for the next five years, it wouldn't be the Internet or mobile phones. "Sorry, guys, it would be television,'' the president of NBC Universal research said Monday. That is the conclusion of NBC's...
- Tags: Home Entertainment, Internet, NBC Universal Inc., Olympic Games, Personal Technology, Tom Steinert-Threlkeld, Tv & Home Theater, TVs
- Blog posts 2008-09-22
- 2011, A News Odyssey: Digg-ing Meets Up With Digging
- The crossover is close. The Internet is poised to overtake the newspaper industry in total size as an advertising medium. And the question is whether it can also overtake it as a news medium. Says here, the year will be 2011. That is likely to be when...
- Tags: Revenue, Advertisement, Internet Advertising, News, Governor, Internet, Operational Accounting, Finance, Tom Steinert-Threlkeld
- Blog posts 2008-09-05
- Google's Tim Armstrong on YouTube; IE 8 and Microsoft Cashback
- Google's Tim Armstrong talked up YouTube's profit potential and dished a bit on Microsoft's cashback program to gin up search market share. Armstrong also declined to chat about IE 8 and the possibility that Google launched the Chrome browser to combat its privacy feature. Armstrong, speaking at...
- Tags: Google Inc., YouTube Inc., Microsoft Internet Explorer, Microsoft Corp., Armstrong, Social Networking Site, Social Networking, Web Browsers, Online Communications, Marketing, Advertising & Promotion, Internet, Larry Dignan
- Blog posts 2008-09-02
- 2007 US ad revenues up 26%
- The Interactive Advertising Bureau IAB and PricewaterhouseCoopers LLP PwC announced that the 2007 Internet Advertising Revenue Report shows Internet advertising revenues in the US continued their upward climb. For the full year 2007, revenues totaled $21.2 bln, exceeding 2006 performance by 26%, itself the former record year. Q4 2007 Internet...
- Tags: Revenue, Advertisement, PricewaterhouseCoopers Consulting, Internet Advertising, Internet, Operational Accounting, Finance, AM
- Blog posts 2008-05-16
- The recruitment sector is the leader of advertising market with 25.7% share
- The recruitment sector continued to lead the market with 25.7% market share, up 0.9 points on the second half of 2006, according to Internet Advertising Bureau. Second was automotive with 11.9%, while Technology (10.4%) overtook Finance (10%) for the first time to take third place. Other areas of growth were...
- Tags: Advertisement, Leader, E-business, Recruitment Sector, Web Technology, E-business/E-Commerce, Internet, NB
- Blog posts 2008-05-06
- Search ads grew by 39% in UK in 2007
- In 2007 search ads grew by 39% in United Kingdom, in line with overall growth, to £1.6 bln ($3.14 bln) (£1.2 bln ($2.35 bln) in 2006), according to Internet Advertising Bureau.Search market share remained largely the same at 57.6% (57.8% in 2006). Classified advertising grew 54% year-on-year and was worth...
- Tags: Internet Search Advertising, U.K., Search, NB
- Blog posts 2008-04-25
- UK online ads reached $5.5 bln in 2007
- Online advertising in the UK grew in 2007 with more than £2.8 bln ($5.5 bln) - a 38% year-on-year increase - and a market share of 15.3%, according to Internet Advertising Bureau. In 2003-2007 online advertising spend has increased by £2 bln ($3.9 bln). In UK advertising market the internet...
- Tags: U.K., Online Advertising, Internet, NB
- Blog posts 2008-04-24
- $21.1 bln spent on Internet ads in 2007
- The Interactive Advertising Bureau IAB and PricewaterhouseCoopers PwC announced< ??> that Internet advertising revenues for 2007 are estimated to grow to $21.1 bln, a 25% increase over the previous revenue record of nearly $16.9 bln for full year 2006. Q4 2007 revenues totaled approximately $5.9 bln, making it the highest...
- Tags: Revenue, PricewaterhouseCoopers Consulting, Internet Advertising, Operational Accounting, Internet, Finance, AM
- Blog posts 2008-02-25
- The peril of panels: Can Web traffic stats be trusted?
- ComScore repeatedly warns in its Securities and Exchange Commission filings that if its statistics can't be trusted its business model is in jeopardy. I'm calling jeopardy. I'm calling a bit of BS too. Why? There's no way that ComScore traffic metrics and what I see internally can be...
- Tags: Panel, TechCrunch, Traffic, ComScore Networks Inc., Marketing Research, Servers, Marketing, Hardware, Larry Dignan
- Blog posts 2007-12-14
- Time for a do-not-track list?
- A coalition of privacy groups is calling on the FTC to create a do-not-track list, akin to the do-not-call list, in light of Internet search companies' purchasing Internet advertising outfits, Reuters reports. The "do not track" list would require advertisers that place electronic cookies or...
- Tags: Consumer, Do-Not-Call, FTC, Times, Internet, Advertising & Promotion, Search, Marketing, Richard Koman
- Blog posts 2007-10-31
- Two controversial bills aim to rein in identity theft
- In the war on identity theft, two new bills were recently approved by the influential House Energy and Commerce Committee, but despite Congresss overwhelming support, some industry insiders still have reservations, reports CNET News. The proposals would create new regulations on spyware and set greater limits on the use...
- Tags: Congress, Government technology, Privacy
- Blog posts 2007-05-14
- Google Gmail: Hot, hip or third place player?
- Hitwise is aptly named: It creates Internet hits, courtesy of its “Hitwise Intelligence Analyst Weblogs”! The blog of LeeAnn Prescott, Research Director at Hitwise, solicits prospective clients to use its: “competitive insights to maximize online marketing programs.” Prescott’s latest “competitive insights” posted at her blog concern Gmail, asserting:Users...
- Tags: E-mail providers, INTERNET, Google Inc., Hitwise, Google Gmail, Yahoo! Inc.
- Blog posts 2007-05-13
- NBC takes (no) 30 second video pre-roll ad stand
- How committed is NBC Universal to capturing the “rising currency” that is broadband video on the Web?Peter Naylor, SVP, Digital Media Sales, NBC Universal, reaffirmed NBC is in to win, as the kick-off speaker, and principal sponsor, of yesterday’s Interactive Advertising Bureau IAB Leadership Forum on Digital Video that took...
- Tags: advertisement, Donna Bogatin, Marketing, NBC Universal Inc., online video, Television, TV, Video, Web?Peter Naylor, YouTube
- Blog posts 2007-05-08
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