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The recruitment sector is the leader of advertising market with 25.7% share: The recruitment sector continued to lead the market with 25.7% market share, up 0.9 points on the second half of 2006, according to Internet Advertising Bureau. Second was automotive with 11.9%, while Technology (10.4%) overtook Finance (10%) for the first time to take third place. Other areas of growth were...; Tags: Advertisement, Leader, E-business, Recruitment Sector, Web Technology, E-business/E-Commerce, Internet, NB; Blog posts 2008-05-06
Search ads grew by 39% in UK in 2007: In 2007 search ads grew by 39% in United Kingdom, in line with overall growth, to £1.6 bln ($3.14 bln) (£1.2 bln ($2.35 bln) in 2006), according to Internet Advertising Bureau.Search market share remained largely the same at 57.6% (57.8% in 2006). Classified advertising grew 54% year-on-year and was worth...; Tags: Internet Search Advertising, U.K., Search, NB; Blog posts 2008-04-25
UK online ads reached $5.5 bln in 2007: Online advertising in the UK grew in 2007 with more than £2.8 bln ($5.5 bln) - a 38% year-on-year increase - and a market share of 15.3%, according to Internet Advertising Bureau. In 2003-2007 online advertising spend has increased by £2 bln ($3.9 bln). In UK advertising market the internet...; Tags: U.K., Online Advertising, Internet, NB; Blog posts 2008-04-24
Click Fraud: Yahoo wants audits!: Last month I asked Click Fraud: Yahoo pledges quality, what about audits? Reggie Davis, newly appointed Yahoo Vice President of Marketplace Quality, told me Tuesday that Yahoo supports the Internet Advertising Bureau’s push for “auditing against standards,” the click measurement standards currently being formulated under the auspices of the IAB’s...; Tags: Click Fraud, Yahoo; Blog posts 2007-04-12
Internet advertising strong on both sides of the Atlantic: Two reports this week confirm the growing strength of Internet advertising in both the United States and the United Kingdom.According to the U.S. based Internet Advertising Bureau’s report, “Internet Advertising Revenues Close to $4 billion for Q1 2006, Continues Trend of Record Setting Quarters:”The Interactive Advertising Bureau IAB and PricewaterhouseCoopers...; Tags: Internet advertising, Internet, national newspaper, advertisement; Blog posts 2006-05-31

Internet ad revenues reached $9.6 bln in 2004: Internet Advertising Bureau said that Internet ad revenue of $9.6 bln in 2004 compared with ad revenue in 2003 of $7.27 bln and exceeded the previous revenue record of 2000 by nearly 20%. Q4 2004 revenue grew to $2.69 bln, the highest level for a three-month period. eMarketer predicted online...; Tags: advertisement, revenue; Blog posts 2005-04-28
Internet ad revenues reached $9.6 bln in 2004: Internet Advertising Bureau said that Internet ad revenue of $9.6 bln in 2004 compared with ad revenue in 2003 of $7.27 bln and exceeded the previous revenue record of 2000 by nearly 20%. Q4 2004 revenue grew to $2.69 bln, the highest level for a three-month period. eMarketer predicted online...; Tags: advertisement, revenue; Blog posts 2005-04-28
Online ads grew 38% in Q4 2003, paid search ads grew 123% in 2003: The Internet Advertising Bureau said last month that U.S. online ad spending surged 38% in Q4 2003 YTY, to $2.2 billion. The trade group says it was the fastest growth rate of any quarter since it started tracking online ad sales in 1996, including the dot-boom years of 1998-2000. The...; Tags: U.S. Online, advertisement; Blog posts 2004-03-09