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- By Creating Their Own Marketing Materials In-House, Rocky Mountain Technology Group Sets a New Standard for International Marketing
- Started in 1997 as a small Montana-based software developer, RMTG is now one of the largest custom software development firms in the Rocky Mountain region with a growing international presence. They needed to reduce costs of creating marketing materials, able to create and/or alter document content to meet variety of...
- Tags: International Marketing, Hewlett-Packard Co., Printers, Marketing Research, Hardware, Peripherals, Marketing
- Case studies
- International Marketing Company Gains Quick and Easy Messaging Disaster Recovery
- Catalina Marketing needed an easy and inexpensive communications disaster recovery plan for use in the event that a hurricane were to take out its Florida data center. Management's top priority was to ensure the availability of global mail systems so that employees could continue to do business. Catalina decided that...
- Tags: International Marketing, Solution, Messaging, Microsoft Corp., Management, Disaster Recovery, Data Centers, Groupware, E-mail, Marketing Research, Data Management, Storage, Hardware, Enterprise Software, Software, Online Communications, Marketing
- Case studies
Additional Resources
- Twelve best practices for online customer communities
- One of the more significant Web 2.0 trends in business this year has been the advent of the Web-based customer community, where groups of like-minded individuals focus around a brand or a set of product and services come together and interact online. Far from the cynical marketing ploy that it...
- Tags: Community, Best Practice, Customer Community, Deloitte, Community Management, Marketing Research, Social Networking, Marketing, Online Communications, Advertising & Promotion, Dion Hinchcliffe
- Blog posts 2008-07-25
- What paper trail?
- I've been carting around my latest sheaf of press releases about the green-ness of electronic document technology for weeks now. Yes, as I've blogged before, I am still one of those people who can't help printing out certain emails in order to act on them. Yes, it's bad, I know....
- Tags: Xerox Corp., Paper Trail, Survey, Printers, Data Centers, Marketing Research, Hardware, Peripherals, Storage, Data Management, Marketing, Heather Clancy
- Blog posts 2008-07-25
- Mystery solved: Apple's new product is iTablet
- Mystery solved: Apple's new product is iTabletI WANT ONE!!Dang, I'd buy it in a heart beat. I already have an iPod Touch love it and getting ready to buy an iPhone.RE: Mystery solved: Apple's new product is iTabletMay sound very nice, but unfortunately, like all Apple things, it will probably...
- Tags: Tablets, Notebooks, Apple Inc., tablet, Mystery Solved, iTablet
- Discussion threads 2008-07-25
- Microsoft finalizes Windows XP for OLPC laptops
- Microsoft finalizes Windows XP for OLPC laptopsjust thinknow instead of being stuck in a little puddle they can go out there and swim in the ocean of windows applications like the rest of us - a zillion kids just smiledlinuxhelp.net:~# apt-get install mozilla-firefoxReading Package Lists... DoneBuilding Dependency Tree... DoneThe following...
- Tags: Operating systems, Vista-64, Microsoft Windows XP, One Laptop Per Child project, Microsoft Corp., OLPC Laptop, Microsoft Windows
- Discussion threads 2008-07-25
- If Xen and KVM are free, why do VMware and Microsoft get all of the press?
- If Xen and KVM are free, why do VMware and Microsoft get all of the press?Different goals, maybe. Similar imperatives, yes.While the open source community is driven by solving mutual problems and then making the solutions available to everyone, if open source communities hope to make inroads into large organizations,...
- Tags: Desktops, Xen, VMware Inc., open-source community, open source, Microsoft Corp., Hyper-V
- Discussion threads 2008-07-25
- Click fraud in 2nd quarter of 2008 more sophisticated, botnets to blame
- Click fraud in 2nd quarter of 2008 more sophisticated, botnets to blameI think click fraud is more...prevalent than even what is reported. I don't believe that many people actually click on Internet advertising. I believe companies are wasting their marketing budget on Internet advertising.I have never clicked on an Internet...
- Tags: Internet, Internet advertising, click fraud, advertisement
- Discussion threads 2008-07-25
- Netflix ups outlook; Customer acquisition costs fall
- Netflix said Friday it ended the second quarter with more than 8.4 million subscribers, up 25 percent from a year ago, and spent less money acquiring those customers. Those two factors added up to better than expected quarterly results and an improved outlook. The company has been...
- Tags: NetFlix Inc., Acquisition, Earnings, Financial Accounting, Mergers & Acquisitions, Finance, Investment, Larry Dignan
- Blog posts 2008-07-25
- If Xen and KVM are free, why do VMware and Microsoft get all of the press?
- Xen and KVM, like other virtualization tools, can be used as part of a comprehensive datacenter architecture. One of the most important value propositions offered by both of these tools is low initial cost (read "free"). Depending upon the implementation (Citrix, Red Hat, SUSE, Virtual Iron, Oracle, Sun, Qumranet, etc.)...
- Tags: Red Hat Inc., Xen, VMware Inc., Microsoft Corp., Tool, Comprehension, Productivity, Data Centers, Open Source, Storage, Hardware, Data Management, Dan Kusnetzky
- Blog posts 2008-07-25
- Ready for real Indian medicine?
- Ready for real Indian medicine?Reply from C.A. ChienDear Mr. Blankenhorn:Thanks for your note. To clarify: (1) I wanted to document my inventive system-design and inter-connection work on [i]Medical Onshoring[/i]; thus, the USPTO filing; (2) as to the "how," head to --http://tinyurl.com/6c4tj4" .. Covering the professional world (e.g., health care, computing),...
- Tags: Vertical industries, Benefits, Medical Onshoring, health care
- Discussion threads 2008-07-24
- Vista: Whose 'reality' do you believe?
- Vista: Whose 'reality' do you believe?Microsoft Search sucks.Now they are hijacking your PC to gain search share. Vista, XP, and anything else Microsoft is leaving this organization at every chance.RE: Vista: Whose 'reality' do you believe?This studies almost alway fail to note that XP's business penetration was no better after...
- Tags: Microsoft Windows Vista (Longhorn), Microsoft Windows Vista, Microsoft Corp., Forrest
- Discussion threads 2008-07-24
- We wanna be more like Apple - Microsoft and Ubuntu get ready to fire up the photocopiers!
- We wanna be more like Apple - Microsoft and Ubuntu get ready to fire up the photocopiers!Linux has no marketing.Market share is directly related to marketing. When is the last time anyone saw a Linux commercial?Isn't that the point?You say that Canonical needs to listen more to the "customers" but...
- Tags: Copiers, Operating systems, Desktops, Notebooks, Market-Share, Apple Inc., Ubuntu, wanna-be, Microsoft Corp., photocopier, Linux
- Discussion threads 2008-07-24
- Forrester: Vista is 'New Coke' in the enterprise; Firefox, Apple gain a little
- Forrester: Vista is 'New Coke' in the enterprise; Firefox, Apple gain a littleNew Coke?Actually, given the way it has been and is being sold, is it not the New Kool-Aid?With Vista selling so well already ...... as shown in revenues from the previous quarter, Microsoft can expect to gain substantially...
- Tags: Microsoft Windows Vista (Longhorn), Operating systems, Mozilla Firefox, Forrester Research Inc., Microsoft Windows Vista, Apple Mac OS X, Mendel, Apple Inc.
- Discussion threads 2008-07-24
- Mossberg: MobileMe Is Far Too Flawed To Be Reliable
- Mossberg: MobileMe Is Far Too Flawed To Be ReliableWow, you know it is bad when...You know it is bad when one of your most fervent fanboys tells you to stay away from an Apple service![i]The planned iDisk File Sharing featured was delayed[/i]More vaporware from Apple. Sounds like once again, they've...
- Tags: Desktops, Groupware, MobileMe, Mossberg
- Discussion threads 2008-07-24
- Forrester: Vista is 'New Coke' in the enterprise; Firefox, Apple gain a little
- Vista adoption in the enterprise is mired in the single digits, but is an option for companies that have Windows releases before XP. Nineteen percent of enterprise users use Firefox. And the Mac OS is making some headway in the enterprise, but Apple lacks a coherent strategy to pitch business...
- Tags: Mozilla Firefox, Microsoft Windows XP, Microsoft Windows Vista, Apple Inc., Enterprise, Forrester Research Inc., Microsoft Windows, Microsoft Windows Vista (Longhorn), Operating Systems, Software, Larry Dignan
- Blog posts 2008-07-24
- Ballmer does Windows; Johnson joins Juniper
- Ballmer does Windows; Johnson joins JuniperAlso.....Is he really the "face" you want for Vista? Let's be honest here Balmer is not loaded with charisma or well anything that makes one want to buy from him. Stay away from him maybe but buy? heh heh heh Just saying.....Pagan...
- Tags: Sales strategy, Steve Ballmer, Microsoft Windows, Vista! Hurrah, product people, Microsoft Corp., Microsoft Windows Vista, Juniper Networks Inc.
- Discussion threads 2008-07-24
- Facebook gets serious about app quality
- Facebook at its F8 developer powwow had a bevy of announcements that garnered interest, but among the most notable were its efforts to improve the quality of applications on the social networking site. First, the brief recap of Facebook's news (statement, Steve O'Hear's takeaways, Webware and Techmeme...
- Tags: Facebook, Larry Dignan
- Blog posts 2008-07-24
- Microsoft splits its Platforms
- Microsoft splits its Platformsjohnson leavingFirst of all, this is good news. It's not like he as done a good job running this companies marketing and online business. This is good news. Microsoft is making changes and its for the better. For all your naysayers who like to...
- Tags: NETWORKING, Microsoft Corp., Johnson, rep, Juniper Networks Inc.
- Discussion threads 2008-07-23
- No e-commerce worries here? Amazon doubles earnings
- Updated: Amazon's second quarter earnings doubled from a year ago as sales jumped 41 percent and executives said that the e-tailer may be benefiting from a slowing economy courtesy of its free shipping deals. On Wednesday, the company reported net income of $158 million, or 37 cents a share,...
- Tags: Jeff Bezos, Quarter, Amazon.com Inc., Earnings, E-business, Sales Strategy, Sales Force Management, Operational Accounting, Sales, Finance, Larry Dignan
- Blog posts 2008-07-23
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White Papers and Webcasts
At the Cleantech Forum in San Francisco, Todd Glass of Heller Ehrman moderates a discussion, among tech execs, on the various solar technologies making a difference in the green movement.
"Collaboration: Transforming the Way Business Works", a new study from the Economist Intelligence Unit. Find this informative report along with free videos podcasts and more, availibe courtesy of Cisco.
Designed specifically to address the concerns of senior IT managers at organizations with more than 100 employees, the Intel Premier IT Professional Program provides best practices via local and e-Seminars and a members-only Web site.
