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	<title><![CDATA[interbrand Resources | ZDNet]]></title>
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	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to interbrand]]></description>
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		<title><![CDATA[Microsoft trumps Apple in battle of the brands]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-9595-0.html?forumID=1&threadID=52246&messageID=984179&start=0]]></link>
		<description><![CDATA[Microsoft trumps Apple in battle of the brandshow are they measuring this?I'm curious just what they are measuring when coke is number one and Microsoft is number three, but apple is forty-something on the list?It's certainly has nothing to do with quality, and appears to be entirely about quantity. http://www.learnucd.com/kevlar/why-is-the-iphone-popularRE:...]]></description>
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		<pubDate>Mon, 22 Sep 2008 11:01:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/branding.html"><![CDATA[Branding]]></category>
		<category domain="http://updates.zdnet.com/tags/brand.html"><![CDATA[brand]]></category>
		<category domain="http://updates.zdnet.com/tags/apple+inc..html"><![CDATA[Apple Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
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		<title><![CDATA[Top global brands: Coca-Cola, Microsoft, IBM, GE, Intel, Nokia]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ITFacts/?p=8526]]></link>
		<description><![CDATA[Business Week and InterBrand published the results of 2005 global brand survey. Coca-ColaMicrosoftIBMGEIntelNokiaDisneyMcDonald'sToyotaMarlboroMercedes-BenzCitiHewlett-PackardAmerican ExpressGilletteBMWCisco Systems Louis VuittonHondaSamsung ]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 02 Aug 2005 00:10:01 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/brand.html"><![CDATA[brand]]></category>
		<category domain="http://updates.zdnet.com/tags/coca-cola+co..html"><![CDATA[Coca-Cola Co.]]></category>
		<category domain="http://updates.zdnet.com/tags/general+electric+co..html"><![CDATA[General Electric Co.]]></category>
		<category domain="http://updates.zdnet.com/tags/nokia+corp..html"><![CDATA[Nokia Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/ibm+corp..html"><![CDATA[IBM Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/intel+corp..html"><![CDATA[Intel Corp.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">KO</category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">NOK</category>
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