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	<title><![CDATA[interactive agency Resources | ZDNet]]></title>
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	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to interactive agency]]></description>
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		<title><![CDATA[Interactive agencies, RIAs, and the advertising market]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-12516-0.html?forumID=1&threadID=50196&messageID=941585&start=0]]></link>
		<description><![CDATA[Interactive agencies, RIAs, and the advertising marketThe Experience and the BrandMore and more the brand and the experience become tied to each other. Just look at Starbucks who built their brand upon the experience.  What happened when that experience began to lack?  Brand erosion.  Kudos to them...]]></description>
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		<pubDate>Mon, 28 Jul 2008 12:30:00 -0700</pubDate>
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		<category domain="http://updates.zdnet.com/tags/brand.html"><![CDATA[brand]]></category>
		<category domain="http://updates.zdnet.com/tags/interactive+agency.html"><![CDATA[InterActive Agency]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+market.html"><![CDATA[advertising market]]></category>
		<category domain="http://updates.zdnet.com/tags/rich+internet+application.html"><![CDATA[rich Internet application]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
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		<title><![CDATA[The Interactive Agency: Not an Ad Agency, Not a geek squad... a Next-gen Integrator]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-12687-0.html?forumID=1&threadID=27036&messageID=508530&start=0]]></link>
		<description><![CDATA[The Interactive Agency: Not an Ad Agency, Not a geek squad... a Next-gen IntegratorZDNET's cluebags are at in again.This is a blatant advertisement.MaybePerhaps an explicit COI statement is needed?  Something along the lines of:Susan Scrupski is a/the (?) founder of IT Services Advisory LLCRazorfish is a current/former (?) customer...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Fri, 03 Nov 2006 22:02:00 -0800</pubDate>
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		<category domain="http://updates.zdnet.com/tags/interactive+agency.html"><![CDATA[InterActive Agency]]></category>
		<category domain="http://updates.zdnet.com/tags/it+services.html"><![CDATA[IT services]]></category>
		<category domain="http://updates.zdnet.com/tags/information+technology.html"><![CDATA[information technology]]></category>
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		<title><![CDATA[The Interactive Agency: Not an Ad Agency, Not a geek squad... a Next-gen Integrator]]></title>
		<link><![CDATA[http://blogs.zdnet.com/services/?p=5]]></link>
		<description><![CDATA[In New York, where real estate is still at a premium, one firm is consolidating all its Manhattan addresses and moving in time for the Macy&#39;s Thanksgiving Day parade uptown to Times Square to fill an 80,000 square foot space left by Google.  The new digs will include: a usability...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 03 Nov 2006 15:03:36 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/aa%257crf.html"><![CDATA[AA|RF]]></category>
		<category domain="http://updates.zdnet.com/tags/interactive+agency.html"><![CDATA[interActive Agency]]></category>
		<category domain="http://updates.zdnet.com/tags/systems+integration.html"><![CDATA[Systems Integration]]></category>
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		<category domain="http://updates.zdnet.com/tags/web+services.html"><![CDATA[Web Services]]></category>
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		<title><![CDATA[Rodney Dangerfield & IT Services: The Invisible Third Choice]]></title>
		<link><![CDATA[http://blogs.zdnet.com/services/?p=4]]></link>
		<description><![CDATA[In the 90s, a reporter at the Wall Street Journal once dubbed me, &ldquo;The Queen of Outsourcing.&rdquo;  The outsourcing market has changed quite a bit since then.  Today with outsourcing&rsquo;s reputation under fire by American workers and, well, Lou Dobbs, I&rsquo;m not sure I&rsquo;d want that title again. Yet, when...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 01 Nov 2006 13:17:13 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/outsourcing.html"><![CDATA[outsourcing]]></category>
		<category domain="http://updates.zdnet.com/tags/general+it+services.html"><![CDATA[General IT Services]]></category>
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