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- IAB to FTC: Rescind blogger rules
- Completely self-servingBy this rationale, why does anyone ever have to disclose anything? You can apply this logic to traditional media as well. Afraid to admit in the blog that you got the stuff you rave about was free? The real impact is it opens a channel for the vendor to...
- Tags: Advertising & Promotion, blogger, free speech, traditional media, blog, blogging, Interactive Advertising Bureau, FTC
- Discussion threads 2009-10-15
- IAB to FTC: Rescind blogger rules
- The Interactive Advertising Bureau's President and CEO has called on the Federal Trade Commission to rescind its new "blogger rules" because they create an unfair distinction between traditional media and online media. More specifically, they revoke from online media a First Amendment protection that's afforded traditional media for generations. ...
- Tags: Online Media, Interactive Advertising Bureau, FTC, Blogger, Blogging, Internet, Sam Diaz
- Blog posts 2009-10-15
- Hottest Ad Medium in a Down Economy? Cable, Not The Net.
- The trumpets are out, from the Interactive Advertising Bureau. For the fifth year in a row, Internet advertising hit record highs. The growth rate for 2008 was 10.6%. This was the sole ad medium (out of 17 tracked) to record a double-digit gain for the year....
- Tags: Advertisement, Performance, Branding, Interactive Advertising Bureau, Internet Advertising, Internet, Cable, Telecommunications, Personal Technology, Tom Steinert-Threlkeld
- Blog posts 2009-03-30
- Online advertising growth stalls from second quarter to third quarter
- The Interactive Advertising Bureau and PriceWaterhouseCoopers said that third quarter online ad revenue was nearly $5.9 billion, up 11 percent from a year ago. Compared to the second quarter, however, Internet ad revenue was up 2 percent courtesy of "strong economic headwinds." In a statement, IAB put...
- Tags: Quarter, Interactive Advertising Bureau, Online Advertising, Internet, Larry Dignan
- Blog posts 2008-11-20
- Click Fraud Audits: What is IAB's dog in the fight?
- Click Fraud Audits: What is IAB's dog in the fight?Q1 2007 Click fraud is 14.8If it goes by current rate, by end of 2007 would reach around 17%, I don't think, it can be controllable, I don't know how Government allowed such vulnerable business model. kind rgrdssaran
- Tags: Click Fraud Audits, Interactive Advertising Bureau, click fraud
- Discussion threads 2007-04-24
- Click Fraud Audits: What is IAB's dog in the fight?
- Mild mannered, advertising industry sage Randall Rothenberg didn’t wait long to pick a fight in his new role as President, Interactive Advertising Bureau IAB, and he picked a big one.The IAB is “the trade association for interactive marketing in the United States.” It represents over 300 interactive companies and its...
- Tags: Yahoo, Google, Click Fraud
- Blog posts 2007-04-24
- Google and click fraud: As wholesome as milk?
- In “Microsoft vs. Google: Who wins,” I put forth that Google is winning the PR battle, hands down, trumping Microsoft, Yahoo, AOL…in mainstream media.Google also is playing a good PR game in the blogosphere, as evidenced by today’s marketing pitch for Google’s “rigorous filters” against click fraud, presented courtesy of...
- Tags: Google Inc., ROI, Click Fraud, Google, Legal, Search, Advertising
- Blog posts 2006-12-11
- Breaking: Randall Rothenberg to lead IAB
- The leading trade association for the interactive advertising industry, the IAB, will be led by Randall Rothenberg in the New Year.As of Janaury 8, 2007, Randall Rothenberg will become president and CEO of the Interactive Advertising Bureau, a position currently held by Greg Stuart.I spoke at length with Stuart in...
- Tags: Interactive Advertising Bureau, Advertising
- Blog posts 2006-12-05
- Who can stop click fraud? Legitimate advertisers
- Today’s Washington Post ‘Click fraud’ Threatens Foundation of Web Ads,” is the latest mainstream media “expose” on search advertisers being billed for intentionally “invalid clicks,” or click fraud. Similar to the last mainstream media click fraud “expose” offered up by Business Week (see my “PR the antidote to click...
- Tags: Interactive Advertising Bureau, advertiser, click fraud
- Blog posts 2006-10-22
- Media Rating Council: Click audits support advertiser 'Bill of Rights'
- The Interactive Advertising Bureau IAB believes “industry driven auditing and certification” of the measurement and counting of clicks, including the identification of invalid clicks and/or fraudulent clicks, is essential for industry transparency and accountability, according to Greg Stuart, IAB CEO & President.Stuart discussed the IAB’s recent formation of an industry-wide...
- Tags: Media Rating Council
- Blog posts 2006-10-06
- Interactive Advertising Bureau CEO on click fraud in 'Real Deal' exclusive interview
- Greg Stuart is the CEO & President of the Interactive Advertising Bureau IAB, the leading association for the interactive advertising and marketing industry. The IAB represents over 250 companies responsible for selling over 86% of online advertising in the United States, including AOL, CNET, Google, MSN, Walt Disney Internet Group,...
- Tags: advertisement, Click Measurement Guidelines, Donna Bogatin, Interactive Advertising Bureau
- Blog posts 2006-10-02
- Google, Yahoo on click fraud audits: look to the IAB
- In “Google on commitment to click fraud audits: no specifics, no timeframe” earlier today, I reviewed my exchange with Google and Yahoo during a public Q & A at an industry event August 8 regarding the companies willingness to “commit not only to the Interactive Advertising Bureau IAB ‘Click Measurement...
- Tags: click fraud audit, Interactive Advertising Bureau, click fraud, Yahoo! Inc.
- Blog posts 2006-08-24
- Google on commitment to click fraud audits: no specifics, no timeframe
- I asked Google during a public Q & A at an industry event August 8 if the company would “commit not only to the Interactive Advertising Bureau IAB ‘Click Measurement Guidelines,’ but to the IAB ‘independent auditing against the complete guidelines’ recommendations as well.” I report on Google’s public response...
- Tags: Google Inc., Interactive Advertising Bureau, auditing
- Blog posts 2006-08-24
- SES on Click Fraud: Industry collaboration, or vested interests?
- SES on Click Fraud: Industry collaboration, or vested interests?The IAB is in no position to establish the standardThe IAB is an organization funded primarialy by the interests of online advertising companies. What makes you think they will establish a credible standard Donna?Is the the same credible guidelines they established...
- Tags: click fraud, Industry Collaboration, Interactive Advertising Bureau, SES
- Discussion threads 2006-08-09
- SES on Click Fraud: Industry collaboration, or vested interests?
- Yesterday’s SES panel, “Auditing Paid Listings & Click Fraud Issues,” began with a straight forward review of the legal status of outstanding click fraud lawsuits against leading search engines Google and Yahoo.When John Slade, Yahoo Search Marketing, addressed the audience, he underscored Yahoo’s committment to the recently announced collaborative Interactive...
- Tags: advertiser, click fraud, Donna Bogatin, Google Inc., Interactive Advertising Bureau, search engine, SES
- Blog posts 2006-08-09
- Click Fraud Breaking News: Google, Yahoo agree to independent click fraud audits
- Today, I asked John Slade, Yahoo Search Marketing, and Shuman Ghosemajumder, Google Trust & Safety, if their companies would commit to upholding the Interactive Advertising Bureau IAB “auditing and certification recommendations” under development in conjunction with the IAB Click Measurement Guideline initiative.In “Click fraud: Google, Yahoo collaborate on definitions, what...
- Tags: Click, Google Inc., Interactive Advertising Bureau, Yahoo! Inc.
- Blog posts 2006-08-08
- Online advertising hits new record in Q2 2004, up 43%
- Online-advertising revenue was a record $2.37 bln in Q2 2004 as the industry continued to push past the levels reached during the dot-com boom, according to IAB. Interactive Advertising Bureau said revenue in the quarter ended June 30 was up 43% YTY and up 6.2% QTQ. First-half revenue was $4.6...
- Tags: Q2 2004, revenue, Interactive Advertising Bureau
- Blog posts 2004-09-21
- £151.6 mln spent on online ads in UK in H1 2003
- The latest report from the Interactive Advertising Bureau UK IAB UK and PricewaterhouseCoopers PwC indicates that online ad spending in the UK totaled £151.6 million in the first half of this year, representing 2% of overall ad spending in the region. The IAB/PwC findings indicate that £81.3 million was spent...
- Tags: online advertising, PricewaterhouseCoopers Consulting, Interactive Advertising Bureau
- Blog posts 2003-12-18
- IAB on advertising ROI
- According to a recent study from the IAB and Comscore, the average click-through rates for sponsored ads related to travel and finance were 18.3% for April and May of 2003. That compares with click-through rates of 4.3% for ordinary search results for related terms. Sponsored ads also drove more sales...
- Tags: advertisement
- Blog posts 2003-11-14
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