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- CRM in an Era of Consolidation
- Sovereign Bancorp. Inc. is a $35 billion financial institution that has experienced exponential growth throughout the eastern United States. The company wanted to develop and implement a CRM solution to cover 600 branches in seven states, plus two call centers. To offer its solutions to a rapidly expanding customer base,...
- Tags: Solution, Unisys Corp., Consolidation, CRM, Inc., Customer Relationship Management (CRM), Advertising & Promotion, Enterprise Software, Call Centers, Financial Services, Software, Marketing, It Operations
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