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	<title><![CDATA[in-game advertising Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/in-game+advertising.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to in-game advertising]]></description>
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		<title><![CDATA[Google In-Game Advertising]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=1016399]]></link>
		<description><![CDATA[Playfish is one of the world's largest and fastest growing social games companies. The company combines creativity, innovation and originality to create games for friends to play together over social platforms such as Facebook, MySpace, Bebo, Yahoo!, iPhone and iPod Touch. Playfish's audience is casual gamers on social networks who...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[Advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/in-game+advertising.html"><![CDATA[In-game Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/playfish.html"><![CDATA[Playfish]]></category>
		<category domain="http://updates.zdnet.com/tags/games.html"><![CDATA[Games]]></category>
		<category domain="http://updates.zdnet.com/tags/personal+technology.html"><![CDATA[Personal Technology]]></category>
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		<title><![CDATA[AdScape: A Google Massive game?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1110]]></link>
		<description><![CDATA[Google is doing its darndest to get out of its 1% &ldquo;rut&rdquo;!  Earlier this month I asked &ldquo;Will Google diversification pay off in 2007?,&rdquo; underscoring that Google&rsquo;s diversification efforts have had no material impact on Google revenues, ever.Google is in fact solely (99%) dependent on &ldquo;online search and associated...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sat, 17 Mar 2007 09:38:23 -0700</pubDate>
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		<category domain="http://updates.zdnet.com/tags/adscape.html"><![CDATA[AdScape]]></category>
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		<category domain="http://updates.zdnet.com/tags/radio.html"><![CDATA[radio]]></category>
		<category domain="http://updates.zdnet.com/tags/game.html"><![CDATA[game]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
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		<title><![CDATA[Microsoft shares rosy update on its in-game advertising strategy]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-12558-0.html?forumID=1&threadID=31379&messageID=580567&start=0]]></link>
		<description><![CDATA[Microsoft shares rosy update on its in-game advertising strategyWe are advertisers.  All your brain are belong to us...You have no say.  You will assimilate our advertising and like it.On line adsIf they really wanted to reach a massive market they should invest in games that already have a...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Thu, 15 Mar 2007 14:14:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/in-game+advertising+strategy.html"><![CDATA[in-game advertising strategy]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
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		<title><![CDATA[Microsoft shares rosy update on its in-game advertising strategy]]></title>
		<link><![CDATA[http://blogs.zdnet.com/microsoft/?p=328]]></link>
		<description><![CDATA[Microsoft is pinning its hopes on in-game advertising as a future moneymaker for the company across not just Xbox Live, but also MSN, Windows Live and other Microsoft properties.  Microsoft acquired in May 2006 Massive Inc., one of the leaders in in-game advertising market. Katherine Hays, a senior director...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 15 Mar 2007 12:43:02 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/games.html"><![CDATA[Games]]></category>
		<category domain="http://updates.zdnet.com/tags/strategy.html"><![CDATA[strategy]]></category>
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		<category domain="http://updates.zdnet.com/tags/massive+inc..html"><![CDATA[Massive Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/in-game+advertising.html"><![CDATA[in-game advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
		<category domain="tickers">MSFT</category>
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		<title><![CDATA[Microsoft launches effort to woo advertisers]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-9588-0.html?forumID=1&threadID=25557&messageID=479326&start=0]]></link>
		<description><![CDATA[Microsoft launches effort to woo advertiserslike anybody caresdream on M$....you are doomed!Yes, like anyone cares, LoserGeekWell, Mr. LinuxCreep, I have to give you credit for being predictable, though for the life of me I can't credit you for anything else.  Sure enough, the instant there is some ZdNet article...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Mon, 25 Sep 2006 10:04:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/microsoft+corp..html"><![CDATA[Microsoft Corp.]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+launches+effort.html"><![CDATA[Microsoft launches effort]]></category>
		<category domain="http://updates.zdnet.com/tags/microsoft+launches.html"><![CDATA[Microsoft Launches]]></category>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/in-game+advertising.html"><![CDATA[in-game advertising]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">MSFT</category>
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