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ZDNet Resources
- AdScape: A Google Massive game?
- Google is doing its darndest to get out of its 1% “rut”! Earlier this month I asked “Will Google diversification pay off in 2007?,” underscoring that Google’s diversification efforts have had no material impact on Google revenues, ever.Google is in fact solely (99%) dependent on “online search and associated...
- Tags: advertisement, Google Inc., AdScape, in-game advertising, radio, game
- Blog posts 2007-03-17
- Microsoft shares rosy update on its in-game advertising strategy
- Microsoft shares rosy update on its in-game advertising strategyWe are advertisers. All your brain are belong to us...You have no say. You will assimilate our advertising and like it.On line adsIf they really wanted to reach a massive market they should invest in games that already have a...
- Tags: Microsoft Corp., advertisement, in-game advertising strategy, in-game advertising
- Discussion threads 2007-03-15
- Microsoft shares rosy update on its in-game advertising strategy
- Microsoft is pinning its hopes on in-game advertising as a future moneymaker for the company across not just Xbox Live, but also MSN, Windows Live and other Microsoft properties. Microsoft acquired in May 2006 Massive Inc., one of the leaders in in-game advertising market. Katherine Hays, a senior director...
- Tags: Games, strategy, advertisement, Hays, Massive Inc., in-game advertising, Microsoft Corp.
- Blog posts 2007-03-15
- Microsoft launches effort to woo advertisers
- Microsoft launches effort to woo advertiserslike anybody caresdream on M$....you are doomed!Yes, like anyone cares, LoserGeekWell, Mr. LinuxCreep, I have to give you credit for being predictable, though for the life of me I can't credit you for anything else. Sure enough, the instant there is some ZdNet article...
- Tags: Microsoft Corp., Microsoft launches effort, Microsoft Launches, Google Inc., in-game advertising
- Discussion threads 2006-09-25
Additional Resources
- Web 2.0 and the end of advertising
- The idea that software on the Web is going to be largely funded by advertising is just so wrong-headed, I hardly know where to start. It had me spluttering in the latest BriefingsDirect Insights analyst podcast hosted by Dana Gardner — more on that in a moment. Let's move on...
- Tags: Software, Web, Web 2.0, Advertisement, Phil Wainewright
- Blog posts 2008-05-16
- Video game hardware and software sales up 47% in April 2008
- Americans spent $1.23 bln on video games, hardware and accessories in April 2008, up 47% from April 2007. Total hardware sales grew 26% to $426.2 mln, with the Wii selling 714,200 units, followed by the handheld Nintendo DS at 414,800. Software sales surged to $654.7 mln from $389.4 mln in...
- Tags: Software, Video Game, Video, Hardware, Sales Strategy, Sales Force Management, Games, Sales, Personal Technology, AM
- Blog posts 2008-05-16
- News to know: XP meets XO; Yahoo; Facebook; Verdiem; DIY phishing
- Notable headlines: Mary Jo Foley: It's finally official: XP is coming to the XO. Christopher Dawson: Sugar-free Windows, as predicted Microsoft cuts backup from Windows Home Server PowerPack Larry Dignan: Icahn launches Yahoo proxy fight; Mark Cuban's return?...
- Tags: Facebook, Larry Dignan, Microsoft Windows XP, Yahoo! Inc., Privacy, TechMeme, Icahn, Phishing, Service-Oriented Architecture (SOA), Cyberthreats, Spam, Security, Viruses And Worms, Spam And Phishing, Web Services, Enterprise Software, Software
- Blog posts 2008-05-16
- Mashups turn into an industry as offerings mature
- There were a great many product announcements at Web 2.0 Expo in San Francisco last month, but it was the number of announcements around Web-based mashups in particular that received a large share of attendee and media attention. By my count there were at least nine significant announcements in...
- Tags: Web, Industry, Mashup, JackBe, Lotus Mashups, MashupHub, Mindtouch, Itasca, Serena, Mashup Exchange, SnapLogic, Dion Hinchcliffe
- Blog posts 2008-05-15
- Federal charges in MySpace suicide case
- Federal prosecutors have indicted Lori Drew for actions on MySpace that led 13-year-old Megan Meier right to kill herself, USA Today reports. She was charged with one count of conspiracy and three counts of computer crimes. The grand jury charges that she accessed protected computers without authorization to...
- Tags: Count, Distress, Computer, MySpace, Mulford, Ron, Productivity, Richard Koman
- Blog posts 2008-05-15
- Yahoo to Icahn: You misunderstand
- Yahoo's board has responded to activist investor Carl Icahn: "Your letter reflects a significant misunderstanding of the facts about the Microsoft proposal." That letter--delivered by Icahn earlier Thursday Techmeme--has one theme: Yahoo's board botched the Microsoft deal and hasn't served shareholder interest. In its...
- Tags: Board, Yahoo! Inc., Microsoft Corp., Stockholder, Proposal, Corporate Governance, Business Operations, Corporate Law, Larry Dignan
- Blog posts 2008-05-15
- BriefingsDirect Insights analysts probe future of online advertising and find transactional lucre lurking
- Read a full transcript of the podcast. The future of online advertising captures the headlines and attention when the likes of Microsoft courts the likes of Yahoo! And Wall Street still has a hard time figuring out how much Google is worth, based on just those little...
- Tags: Software, Advertisement, Business, Online Advertising, Bookkeeping Service, Dana Gardner
- Blog posts 2008-05-15
- Photos: Cracking open the Atari 2600
- Check out the joystick ports, circuitry, and other parts that made the venerable game console tick.The Atari 2600 in all its cracked-open glory. I never owned one of these consoles--I was an Intellivision II man. (George Plimpton convinced me it was better.) Do you still play your Atari 2600?...
- Tags: Joystick, Photograph, Atari Inc., CNET News.com
- Image galleries 2008-05-15
- DIY phishing kits introducing new features
- What are some of the main factors for the increase of phishing attacks, and their maturity from passive emails to blended threats attempting to not just steal personal information, but also infect with malware by embedding client-side vulnerabilities at the pages? It's all a matter of perspective, which in this...
- Tags: Phishing, Cyberthreats, Spam, Viruses And Worms, Security, Spam And Phishing, Dancho Danchev
- Blog posts 2008-05-15
- The real question: Is Microsoft still interested in Yahoo?
- I actually believed Microsoft CEO Steve Ballmer when he said he was walking away from buying Yahoo. I wasn't among the crowd who thought Ballmer was just posturing, waiting for Yahoo stock prices to plummet and Yahoo shareholder lawsuits to mount before sweeping back in and getting Yahoo for a...
- Tags: Yahoo! Inc., Microsoft Corp., Web Site Development, Financial Accounting, Internet, Finance, Mary Jo Foley
- Blog posts 2008-05-15
- Icahn launches Yahoo proxy fight; Mark Cuban's return?
- As expected, billionaire Carl Icahn launched his proxy war to turn over Yahoo's board of directors and one of his nominees is Mark Cuban, who sold Broadcast.com to Yahoo and then took those funds to buy the Dallas Mavericks. Just for entertainment value I may buy a...
- Tags: Shareholder, Board, Yahoo! Inc., Chairman, Mr., Mark Cuban, Microsoft Corp., Carl Icahn, Director, Yahoo Shareholder, Bebchuk, Corporate Governance, Business Operations, Corporate Law, Larry Dignan
- Blog posts 2008-05-15
- Can Icahn bring Microsoft's Yahoo bid back?
- Updated: Billionaire investor Carl Icahn announced an alternate board of directors for Yahoo in a move that could revive a Microsoft bid. Will Microsoft chief Steve Ballmer bite? As expected Icahn announced his alternate slate, which includes Mark Cuban, who sold Broadcast.com to...
- Tags: Yahoo! Inc., Microsoft Corp., Carl Icahn, Corporate Governance, Business Operations, Corporate Law, Larry Dignan
- Blog posts 2008-05-15
- Ask.com buys Dictionary.com; Bolsters reference content
- Ask.com plans to buy Lexico Publishing Group, the company behind Dictionary.com, Thesaurus.com and Reference.com, for an undisclosed sum. The fourth largest search engine briefed a few reporters on its plans such as News.com's Stephen Shankland. The deal is expected to be officially announced Thursday. ...
- Tags: Ask.com, Larry Dignan
- Blog posts 2008-05-15
- Mobius Seattle 2008: SE, MWg, and HTC show off their devices
- I was very pleased to be invited to the first Mobius event of 2008, that is actually being held here in the Seattle area. Thus, I had no travel to get to Mobius and that may have made the decision to invite me to this event...
- Tags: High Tech Computer Corp., Device, Mobile, Mobius, XPERIA, SE, Panel Technology, Microsoft Windows, Advertising & Promotion, Operating Systems, Software, Marketing, Matthew Miller
- Blog posts 2008-05-15
- 100% Free Rummy Board Game for Windows (exe)
- Plunder Melds and Run with this Jewel! No one knows whether Rummy originated in Spain, Mexico, China, or even America. But we do know one thing you'll love playing Championship Rummy. Vivid graphics enhance game play across five skill levels. Whether you're an expert or a beginner, our endearing characters...
- Tags: Microsoft Windows, DreamQuest, Games, Personal Technology
- Software downloads 2008-05-15
- 100% Free 500 Card Game for Windows (exe)
- Discover this exciting blend of spades and euchre. Five Hundred is the national card game of Australia-- and a nation of people can't be wrong. Vivid graphics enhance game play across five skill levels. Whether you're an expert or a beginner, our endearing characters and exciting game variations will keep...
- Tags: Card, Microsoft Windows, DreamQuest, Games, Personal Technology
- Software downloads 2008-05-15
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