in-game advertising

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Google In-Game Advertising

Playfish is one of the world's largest and fastest growing social games companies. The company combines creativity, innovation and originality to create games for friends to play together over social platforms such as Facebook, MySpace, Bebo, Yahoo!, iPhone and iPod Touch. Playfish's audience is casual gamers on social networks who...

Tags: Google Inc., Advertisement, In-game Advertising, Playfish, Games, Personal Technology

Case studies 2009-01-01

AdScape: A Google Massive game?

Google is doing its darndest to get out of its 1% “rut”! Earlier this month I asked “Will Google diversification pay off in 2007?,” underscoring that Google’s diversification efforts have had no material impact on Google revenues, ever.Google is in fact solely (99%) dependent on “online search and associated...

Tags: advertisement, Google Inc., AdScape, in-game advertising, radio, game

Blog posts 2007-03-17

Microsoft shares rosy update on its in-game advertising strategy

Microsoft shares rosy update on its in-game advertising strategyWe are advertisers. All your brain are belong to us...You have no say. You will assimilate our advertising and like it.On line adsIf they really wanted to reach a massive market they should invest in games that already have a...

Tags: Microsoft Corp., advertisement, in-game advertising strategy, in-game advertising

Discussion threads 2007-03-15

Microsoft shares rosy update on its in-game advertising strategy

Microsoft is pinning its hopes on in-game advertising as a future moneymaker for the company across not just Xbox Live, but also MSN, Windows Live and other Microsoft properties. Microsoft acquired in May 2006 Massive Inc., one of the leaders in in-game advertising market. Katherine Hays, a senior director...

Tags: Games, strategy, advertisement, Hays, Massive Inc., in-game advertising, Microsoft Corp.

Blog posts 2007-03-15

Microsoft launches effort to woo advertisers

Microsoft launches effort to woo advertiserslike anybody caresdream on M$....you are doomed!Yes, like anyone cares, LoserGeekWell, Mr. LinuxCreep, I have to give you credit for being predictable, though for the life of me I can't credit you for anything else. Sure enough, the instant there is some ZdNet article...

Tags: Microsoft Corp., Microsoft launches effort, Microsoft Launches, Google Inc., in-game advertising

Discussion threads 2006-09-25

Additional Resources

The Enterprise 2.0 Value Propositions Agenda

Time is Money: Where's the Beef? The now biannual US 'Enterprise 2.0' conference is a wrap, but disappointingly there is still little business understanding of what the term means or what the value propositions and benefits are. The general 2.0 suffix is well understood by technology...

Tags: Collaboration, Enterprise 2.0, Conference, E2.0, Susan Scrupski, Oliver Marks

Blog posts 2009-11-05

Is Nvidia planning to add X86 compatibility to its chipsets?

I hope soNVIDIA with x86-64 technology would be Next Big ThingTM, although I'd rather see a new architecture replace the aging x86. 64-bit is just a tack-on feature set of x86. I'd rather see something in line with IA64 from NVIDIA to shake up Intel. I'm sure...

Tags: Processors, Video Decoding, chipset, Intel x86, CPU, NVidia Corp., Intel Corp., GPU, graphics, Advanced Micro Devices Inc.

Discussion threads 2009-11-05

The iPhone is one of the best phones in the world, carriers with it are the problem

far from perfect indeedIt's a great gadget...until it freezes and you have to wait several minutes while you reboot it. That is if you know how to reboot it, the first time is always accompanied with panic because you think the thing went dead. Don't blame the carriers,...

Tags: Smart phones, iPhone Screen, BlackBerry Tour, Apple iPhone, phone, carrier, keyboard

Discussion threads 2009-11-04

Crush It for iPhone 1.0 (Mobile)

With Crush It for iPhone through integrated video and text Gary Vaynerchuk shares with business owners how they can boost sales using the internet. He shows audiences how to find their passion and turn it into a flourishing, monetized business. Crush It for iPhone dynamic personality comes powerfully to life...

Tags: Apple iPhone, Mobile, Social Media, Vook, Internet, Smart Phones, Corporate Communications, Consumer Electronics, Personal Technology, Marketing

Software downloads 2009-11-04

You'll be far better off in a future without enterprise software

As per usual...you give no concrete examples only ethereal ideas that go nowhere. You talk about services as though it is something other than software. Everything you propose goes back to the fact that you still have to have infrastructure and software before you can even get started. You use...

Tags: Service-oriented architecture (SOA), Web services, Tools & Techniques, Middleware, SOA, software, hardware, enterprise software

Discussion threads 2009-11-03

Kinemac 1.8.0 (Mac)

Kinemac is a 3D Real Time Animation & Presentation Software for Mac OS X. It allows you to create your own professional 3D Animations with the simplicity of a 2D presentation tool. Just drag your images, texts, movies, songs, SVG and 3D OBJ files onto the Kinemac stage to get...

Tags: 3D, Apple Macintosh, Animation, Image, Kinemac

Software downloads 2009-11-03

Men watch more high-def than women--and other things about HDTV you probably already know

Fits our familyFirst HDTV two years ago and the second last year. Jumped at the $100 HD DVD Black Friday 07. I'm a "jump in when the price and utility are reasonable" person but definitely a techie with a strong engineering background. Everything in the post above fits my...

Tags: Gender and diversity, TVs, TV & Home Theater, Games, women, HDTV

Discussion threads 2009-10-31

Proximity Promoter 24x7 1.15 (Windows)

This is software for proximity advertising via Bluetooth connectivity Bluetooth Marketing. Proximity Promoter 24x7 provides free transmission of any files (TXT, MP3, JPEG, 3GP, MP4, vCal, vCard) to any Bluetooth devices (mobile phones, smartphones, hand-held devices, communicators, laptops, mini-laptop computers) within coverage over Bluetooth. You can use "Proximity Promoter 24x7"...

Tags: Microsoft Windows, PromoToMobile Team, Bluetooth, Wi-Fi, Wireless And Mobility

Software downloads 2009-10-30

Needles and haystacks: Balancing precision and recall

Attivio's Sid Probstein says for traditional search, the conventional model is to return many results to get high recall; somewhere in there are the right answers. But what if you want a more precise answer? Commentary - These terms are bandied about in most every...

Tags: Recall, Pregnancy, Attivio, Spam Email, E-mail, Cyberthreats, Spam, Online Communications, Security, Spam And Phishing, search, Sid Probstein Attivio, Special to ZDNet, Sid Probstein Attivio, Special to ZDNet

News items 2009-10-29

Ubuntu Karmic Koala launches to mixed reviews

Not released yetKarmic koala hasn't been officially released yet and the bug that this article was talking about has been fixed for the official releaseMultiple hard drives issue already fixedThe problem only affected the 64-bit version of the release candidate, and it has apparently been fixed for the final release.wowwow,...

Tags: Web site development, Web technology, Microsoft Windows, Ubuntu, Ubuntu Karmic Koala, Dana

Discussion threads 2009-10-29

Facebook freezes deceased person's profiles

Depends on cost to FacebookThere is some labor involved in converting the pages. There is, of course, the storage cost.And by removal of advertising links on those pages, a loss of revenue.On the other hand, if Facebook were to offer the families a "perpetual memorial page" similar to a...

Tags: Facebook

Discussion threads 2009-10-28

The month ahead: Will Droid do damage to the iPhone's mojo?

Droid, iPhone, and Windows 7IMHO Droid will likely carve out its own niche - but won't really replace the iPhone or the Blackberry.And I think they may be underestimating Windows 7 a bit.I don't understand the Android guysDo you seriously think you can sell a phone OS as a feature?...

Tags: Smart phones, Telecom & Utilities, VZW, Apple iPhone, Droid, Apple Inc., phone

Discussion threads 2009-10-28

Revisiting the topic of Office versus OpenOffice.Org

re-visit the revisitingif you actually TRIED to use OpenOffice and TRIED to dig in deeper into it's possibilities, you would find zero compatibility issues except for base/access part. and macros, that no one even with the small brain doesn't use.but you didn't. what you did is to buy office 2008...

Tags: OOA/OOD/OOP, OpenOffice, Workforce management, OpenOffice.org, Microsoft Office, Microsoft Corp., compatibility issue

Discussion threads 2009-10-28

Any value in Google's Social Search for students?

Value?? May be we should see history of Twitter.On Monday, Google launched Social Search. Before finding about the success of the product, analysis have started in making the product a hit or flop.If we are blaming the social search to be useless to the students, then we should not forget...

Tags: Generation Y people, social search, Twitter Inc., Facebook, Google Inc., Generation Y, Google Social Search

Discussion threads 2009-10-27

Times exec hints at Apple tablet

When are people going to learn that off the record is off the recordNot open mouth insert foot.Yes, some people are excited about some new tech, but to go to some of the lengths these guys keep going to, makes me wonder.I think engadge is just in it for the...

Tags: Tablets, 3G, Notebooks, iTablet, Apple Inc., Microsoft Zune, tablet, Microsoft Corp.

Discussion threads 2009-10-26