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Microsoft shares rosy update on its in-game advertising strategy: Microsoft shares rosy update on its in-game advertising strategyWe are advertisers. All your brain are belong to us...You have no say. You will assimilate our advertising and like it.On line adsIf they really wanted to reach a massive market they should invest in games that already have a...; Tags: Microsoft Corp., advertisement, in-game advertising strategy, in-game advertising; Discussion threads 2007-03-15

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Global spending on Internet ads will total $65.2 bln in 2008: Worldwide spending on Internet advertising will total 65.2 bln USD in 2008, which is nearly 10% of all ad spending across all media, according to IDC. This share is expected to reach 13.6% by 2011 as Internet ad spending grows to $106.6 bln worldwide. by NB; Tags: Internet Advertising, Internet, NB; Blog posts 2008-07-25
What paper trail?: I've been carting around my latest sheaf of press releases about the green-ness of electronic document technology for weeks now. Yes, as I've blogged before, I am still one of those people who can't help printing out certain emails in order to act on them. Yes, it's bad, I know....; Tags: Xerox Corp., Paper Trail, Survey, Printers, Data Centers, Marketing Research, Hardware, Peripherals, Storage, Data Management, Marketing, Heather Clancy; Blog posts 2008-07-25
Talent development: Earlier this week I attended Fortune magazine's Brainstorm Tech conference which "aims to sharpen the thinking of the very well heeled attendees about the escalating impact of tech-driven change for all business and global society". There was a terrific menu of topics on offer:...; Tags: Talent, Collaboration, CEO, HCL, Workforce Management, Human Resources, Oliver Marks; Blog posts 2008-07-25
EIC podcast: Microsoft's analyst meeting; Icahn's deal; Facebook: On this week's EIC squared podcast, Dan is back and we talk about Microsoft's analyst meeting, Kevin Johnson's departure from the software giant, Carl Icahn's deal with Yahoo and Facebook. The big news this week was Microsoft's financial meeting (see Mary Jo Foley and Ina Fried's coverage)...; Tags: Facebook, Yahoo! Inc., Microsoft Corp., Carl Icahn, Dan, Podcasts, Portals, Internet, Larry Dignan; Blog posts 2008-07-25

Pepsi Bottling makes big green tech recycling commitment: Mammoth beverage manufacturer Pepsi Bottling is turning to Redemtech to develop a strategy in the United States and Canada for handling its e-waste, either through recycling or reuse. Under the deal, Redemtech has been tasked with the following: - Dispose of electronic assets. For perspective,...; Tags: Green Technology, PepsiCo, E-waste, Heather Clancy; Blog posts 2008-07-25
Gateway stops selling PCs direct: Gateway, one of the early PC makers that sold their wares direct, said Friday it will sell its systems completely through channel partners and retailers. The company, now a part of Acer, said shifting to a channel-based distribution model will simplify its business and cut costs. ...; Tags: Gateway Inc., PC, Acer Inc., Retail, Larry Dignan; Blog posts 2008-07-25
Microsoft may need an IBM moment of clarity: Microsoft's financial analyst meeting was a tale of a technology conglomerate: You heard a lot about search, a decent bit about the enterprise and all sorts of projects in between. But amid all the coverage--see Mary Jo's laundry list of stories--I can't help but wonder if Microsoft's...; Tags: Steve Ballmer, Microsoft Corp., Enterprise, IBM Corp., Game Players, Virtualization, Tools & Techniques, Enterprise Software, Consumer Electronics, Personal Technology, Hardware, Management, Software, Larry Dignan; Blog posts 2008-07-25
Scrabble-Scrabulous standoff spells L-A-W-S-U-I-T: Hasbro said it has filed suit in the Southern District of New York against Rajat Agarwalla, Jayant Agarwalla, and RJ Softwares, better known as the creators of the popular Facebook application Scrabulous. It was only a matter of time before the Scrabble-Scrabulous feud came to a head, and that...; Tags: Facebook, Hasbro Inc., Games, Intellectual Property, Personal Technology, Research & Development, Business Operations, lawsuit, Scrabulous, Hasbro, Tom Magrino, GameSpot; News items 2008-07-25
AOL gussies up for potential sale, but who's buying?: AOL is shutting down XDrive, AOL Pictures and other properties in a belt tightening move that may indicate the company is setting itself up to be sold. The larger question: Who will buy AOL from Time Warner? According to a memo posted by TechCrunch, AOL executive vice...; Tags: America Online Inc., Portals, Business Structures, Litigation, Internet, Finance, Business Operations, Larry Dignan; Blog posts 2008-07-25
If Xen and KVM are free, why do VMware and Microsoft get all of the press?: Xen and KVM, like other virtualization tools, can be used as part of a comprehensive datacenter architecture. One of the most important value propositions offered by both of these tools is low initial cost (read "free"). Depending upon the implementation (Citrix, Red Hat, SUSE, Virtual Iron, Oracle, Sun, Qumranet, etc.)...; Tags: Red Hat Inc., Xen, VMware Inc., Microsoft Corp., Tool, Comprehension, Productivity, Data Centers, Open Source, Storage, Hardware, Data Management, Dan Kusnetzky; Blog posts 2008-07-25
Ozzie foreshadows 'Zurich,' Microsoft's elastic cloud: Ozzie foreshadows 'Zurich,' Microsoft's elastic cloudniceveryniceMicrosoft's elastic cloudGee, we had elastic Wow!Now we are going to get the elastic cloud.Metaphor watch anyone?Get ready for a whole new blob of Bloat from the people who invented Bloat.Rule of thumb: If Microsoft promises something, the promise is, with near certainty, false.The credibility...; Tags: elastic cloud, MSFT, Microsoft Corp., Ozzie; Discussion threads 2008-07-24
Google Digg = ?: Google Digg = ?My suggestionGoogligg!! Isn't it obvious?Well, you can stick "Micro" on the front of about anything, but, Googlejust does not work so well. Just like YouTube, Google will leave the Digg name intact and keep it separate, and only look for innovative ways to incorporate advertising."Gigglywankers"Digg...; Tags: Digg, Google Inc.; Discussion threads 2008-07-24
Juniper: Enterprise demand strong; Johnson hired to scale up: Current Juniper CEO Scott Kriens delivered strong quarter results, said enterprise demand was solid and outlined the primary reason Kevin Johnson was hired as his replacement: He knows how to scale. Ahead of its earnings report statement Thursday Juniper made the Johnson news official. The company has...; Tags: Revenue, Juniper Networks Inc., Kevin Johnson, Operational Accounting, Finance, Larry Dignan; Blog posts 2008-07-24
Vista: Whose 'reality' do you believe?: Vista: Whose 'reality' do you believe?Microsoft Search sucks.Now they are hijacking your PC to gain search share. Vista, XP, and anything else Microsoft is leaving this organization at every chance.RE: Vista: Whose 'reality' do you believe?This studies almost alway fail to note that XP's business penetration was no better after...; Tags: Microsoft Windows Vista (Longhorn), Microsoft Windows Vista, Microsoft Corp., Forrest; Discussion threads 2008-07-24
Ballmer seeks to justify Microsoft's bottomless-pit online spending: Ballmer seeks to justify Microsoft's bottomless-pit online spendingBallmer Justifies Bottomless PitIt's called his STOMACH.Where is the return on these investments?They are no closer to competing with Google than before Ballmer started this spending spree. When people think "search" they think Google. It's that simple. No one thinks Yahoo or...; Tags: Financial accounting, Microsoft Corp., Steve Ballmer, 3M Co.; Discussion threads 2008-07-24
Ballmer seeks to justify Microsoft's bottomless-pit online spending: Microsoft CEO Steve Ballmer played online-services pitch man during his opening keynote at Microsoft's annual Financial Analyst Meeting FAM, explaining why Microsoft believes it must continue to invest heavily in search and advertising to remain competitive in the coming years. by Mary Jo Foley; Tags: Advertisement, Steve Ballmer, Yahoo! Inc., Microsoft Corp., Kevin Johnson, Mary Jo Foley; Blog posts 2008-07-24
Cash for the merchandise, cash for the breakthrough: How can open source achieve the breakthroughs it needs and beat Apple at its own game?What about cash and fabulous prizes? by Dana Blankenhorn; Tags: Apple iPhone, LiMo Foundation, Symbian Inc., Linux, Open Source, Team Management, Operating Systems, Software, Management, Dana Blankenhorn; Blog posts 2008-07-24
Forrester: Vista is 'New Coke' in the enterprise; Firefox, Apple gain a little: Vista adoption in the enterprise is mired in the single digits, but is an option for companies that have Windows releases before XP. Nineteen percent of enterprise users use Firefox. And the Mac OS is making some headway in the enterprise, but Apple lacks a coherent strategy to pitch business...; Tags: Mozilla Firefox, Microsoft Windows XP, Microsoft Windows Vista, Apple Inc., Enterprise, Forrester Research Inc., Microsoft Windows, Microsoft Windows Vista (Longhorn), Operating Systems, Software, Larry Dignan; Blog posts 2008-07-24
Gallery: New user interface for Xbox 360: At the E3 game conference Microsoft unveiled a new look for it's Xbox 360 interface to make features easier to use and buy, and improve the social experience. by Andy Smith; Tags: Microsoft Xbox 360, Microsoft Xbox, Game Players, Consumer Electronics, Personal Technology, Andy Smith, Xbox 360, Microsoft, user-generated, video games, Xbox; Image galleries 2008-07-24