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- 51% of spending on search engines occurs through search marketing agencies
- Just a few years ago, most search engine marketing SEM spending went directly to the search engines. Today, SEM is becoming a more mature market like traditional advertising in which agencies play a substantial role. Indeed, while just 31% of search marketers use an agency to manage their SEM campaigns,...
- Tags: agency, Impaqt, search engine
- Blog posts 2004-12-09
- 51% of spending on search engines occurs through search marketing agencies
- Just a few years ago, most search engine marketing SEM spending went directly to the search engines. Today, SEM is becoming a more mature market like traditional advertising in which agencies play a substantial role. Indeed, while just 31% of search marketers use an agency to manage their SEM campaigns,...
- Tags: agency, Impaqt, search engine
- Blog posts 2004-12-09
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