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- MySpace launches ad platform for small businesses
- MySpace on Monday will unveil a targeted ad platform called MyAds, a beta designed to enable smaller advertisers to use its HyperTargeting technology. HyperTargeting is the MySpace platform used by its larger advertisers. With MyAds, MySpace is trying to tap into smaller advertisers that can be used...
- Blog posts 2008-10-12
Additional Resources
- Why MySpace's MyAds won't be the next Google AdWords
- When it comes to online advertising everybody wants to be the next Google, and News Corp-owned MySpace is no exception. Today the company rolled out its latest advertising platform called MyAds, designed to service "individuals and small businesses" rather than the big name brands that the social networking site's existing...
- Blog posts 2008-10-13
- Monetizing social media: Still an uphill climb; Some friends may be worthless
- News Corp. confirmed what had been reported for weeks: Fox Interactive revenue isn't going to hit its targets. The problem: Social networking is still very hard to monetize. Does inventory matter when you can't sell it? Peter Chernin, News Corp.'s operating chief, delivered his state of MySpace...
- Blog posts 2008-05-08
- Fox Interactive reshuffles: Social media and making money tough
- Fox Interactive confirmed Friday that it has reshuffled its management and ad operations--a sign that problems monetizing Myspace persist. First, the generic headline from the statement that confirmed a lot of coverage. Fox Interactive named Adam Bain to be president of Fox Interactive Media Audience Network. Key...
- Blog posts 2008-04-04
- Facebook: The canary in the social networking coal mine
- Facebook has stirred up a great deal of controversy and now harsh criticism with its Beacon advertising program. Three weeks after launching Beacon Facebook, the company did a 180-degree turn to make it more palatable for users rather than advertisers. It still fell short of the total opt-in approach that...
- Blog posts 2007-12-01
- Facebook Ads: Monetizing the social graph and social graft
- The blogosphere is loaded up with all flavors of Facebook Ads analysis, and much handwringing over the notion of users expressing their enthusiasm for Diet Coke or "American Gangster" on their Facebook page and Coca-Cola or Universal Pictures placing ads in the newsfeed as the items are spooled to their...
- Blog posts 2007-11-07
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