hubspot

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Focus on success: HubSpot's rapid growth

HubSpot seems to be everyone's favorite marketing firm these days -- or at least the favorite of many. The firm, which charged into the market two years ago, now has more than 1,000 customers leveraging its inbound marketing services. I know I'm not alone in being fascinated by HubSpot so...

Tags: HubSpot, Q., Marketing Research, Marketing, Jennifer Leggio

Blog posts 2009-02-02

Announcing CRM Playaz!

Announcing CRM Playaz!HubSpot Fans and Facebook AdsFirst off, Brant is a solid guy and I am looking forward to seeing where the show goes. Any reason why you're doing only audio and not video?Second, the HubSpot ad leverages a Facebook feature called "social ads" which is available to any...

Tags: Advertising & Promotion, Customer relationship management (CRM), CRM, HubSpot, Announcing CRM Playaz, advertisement, Facebook

Discussion threads 2009-01-26

Announcing CRM Playaz!

CRM Playaz - Read Post First, Then Listen, Please.... CRM has always been controversial. To the point that it has its haters and its lovers (don't read anything into that, okay?).  Failure rates can be high and successes can be spectacular at times and just rock hard beneficial at...

Tags: CRM, Hubspot, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software, Paul Greenberg

Blog posts 2009-01-26

Cool Tools - What is your Twitter grade?

HubSpot has launched what it is calling the Twitter Grader, which seems to be the now-defunct Tweeterboard reincarnate -- yet with a proposed business purpose. The grader allows Twitter users to enter in their screen names and the names of others into its secret algorithmic stuff generator and find out...

Tags: Twitter, Tool, HubSpot, Productivity, Public Relations, Marketing Research, Marketing, Corporate Communications, Jennifer Leggio

Blog posts 2008-08-29

Additional Resources

Is "online" a destination? There's confusion over different types of media

Well...Can Facebook or MySpace be considered part of the media? How about TV or Radio websites that people may visit so that while CNN may not be looking great, CNN.com might not be so bad? I'd probably want to see some divisions among on-line sites as while this...

Tags: Advertising & Promotion, media, Facebook

Discussion threads 2009-08-21

Excerpt: Marketing 2.0 From CRM at the Speed of Light 4th Edition

I'm going to try something out here. I am ready to cringe as the tomatoes and old iPods are thrown at me, or the praise is showered on me...oh, wait, that's someone dumping buckets of tar over my head. I'm providing an advance excerpt of Chapter 13 of CRM...

Tags: Advertisement, Attention, CRM, New Competition, Engagement Rating, Marketers, Marketing Professional, Marketing Research, Marketing, Paul Greenberg

Blog posts 2009-05-29

CRM Playaz Episode #6: Enterprise Tech Poll - Hmmm; Garbled Lingo; First C-Level Smackdown & Twidiocy Celebrity HOF Inducts Third "Member"

CRM Playaz Episode #6 I suppose I should be covering Oracle's acquisition of Sun but I think that ZDNET blogger Larry Dignan does the seminal job on it here so read it here.  I'm putting up the next episode of CRM Playaz, which very soon will be...

Tags: Episode, CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software, Paul Greenberg

Blog posts 2009-04-20

CRM Playaz Episode #5: Social Media for Closers? Nooo; Wiki Prices Up, Customer Experience Down; Celeb Twidiocy

Okay, all. Here's Episode #5 CRM Playaz Episode #5 Brent and I not only start on the baseball season, but we do some preliminary stuff including talking about his webinar on the use of social media tools at Hubspot, which, incidentally is the Playaz...

Tags: Social Media, Customer Experience, CRM, Wiki, Online Communications, Paul Greenberg

Blog posts 2009-04-13

CRM Playaz Episode #4: Social & CRM Mavens "Punditize" About Social CRM; Coolest Names

CRM Playaz Episode #4 We're getting better and moving faster - despite the fact that I'm holding up the phone to my PC for the music.  This time around these are Creative Commons licenses so you'll see the attribution at the end of this posting.  Coolest music...

Tags: CRM, Advertising & Promotion, Customer Relationship Management (CRM), Enterprise Software, Marketing, Software, Paul Greenberg

Blog posts 2009-04-02

Facebook's fan page facelift diminishes brands

Facebook, you make me cry. Today the social network introduced it's new homepage layout and a new look and feel for its fan pages, aka the pages that many brands and their customers are using to interact with each other. Fan pages originally had a nice quality...

Tags: Facebook, Brand, Branding, Marketing, Jennifer Leggio

Blog posts 2009-03-04

News to know: Perfect Windows storm; Nokia; SugarCRM; Google Earth

Here are today’s notable headlines. You can get News To Know via email alert and RSS daily .  For continuous updates see BNET’s around-the-Web tech coverage Paula Rooney: Firefox 3.1 beta 3 delayed again Mary Jo Foley: XP, Vista, Win 7: The brewing of a perfect storm...

Tags: Google Inc., Larry Dignan, Nokia Corp., Mobile, Google Earth, SugarCRM, Microsoft Windows, Advertising & Promotion, Smb/Sme, Open Source, Operating Systems, Software, Marketing

Blog posts 2009-02-03

I am popular on Twitter. Here's why this means nothing.

A quick rant from me to you, dear readers. Yesterday I received an unsolicited email from a woman who was pitching me a service -- one totally irrelevant to my life. In her signature, in which she included what she considers her credentials, she had the statement,...

Tags: Twitter, Chances, Productivity, Networking, Jennifer Leggio

Blog posts 2009-01-28

Coming to search results near you: corporate blogs worth reading

* Jennifer Leggio is on vacation Guest editorial by Rick Burnes Despite plenty of discussion about their virtues, business blogs have yet to capture the attention of readers. Most business blogs are still regarded as the voices of companies, not legitimate content sources. ...

Tags: Blog, Whole Foods, Search Result, Rick Burnes, Company Blog, Blogging, Marketing Research, Internet, Marketing, Jennifer Leggio

Blog posts 2009-01-05

Social giving for charity begets social giving for community

Normally I don't write about specific events but I'm making an exception as this is almost a mini overview for how charity in social media can turn into a benefit for the social Web community. In May I launched a Social Media Charity Auction that raised about...

Tags: giveaway, social media, greg verdino, inbound marketing summit, jennifer leggio

Blog posts 2008-08-07