hilary schneider

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Yahoo unlocks local advertising value online

Hilary Schneider joined Yahoo last Fall, charged with the mission of developing “new ways of monetizing transaction listings across Yahoo,” as senior vice president of Marketplaces, a newly formed business unit for the company.Schneider’s operations responsibilities include Yahoo Marketplaces properties in the U.S.; Autos, Classifieds, HotJobs, Personals, Real Estate, Shopping...

Tags: SEARCH, Yahoo! Inc., Hilary Schneider, local advertising, advertisement

Blog posts 2007-03-20

Additional Resources

Bartz announces new management structure at Yahoo but offers no details

update below with details of the new management structure Yahoo CEO Carol Bartz announced a management reorganization this morning in a blog entry titled "Getting our house in order" but offered no specifics on who's in and who's out. What we do know - via an SEC...

Tags: Team, Mobile, Yahoo! Inc., Bartz, Team Management, Advertising & Promotion, Management, Marketing, Sam Diaz

Blog posts 2009-02-26

Yahoo confirms exec departure

Yahoo on Monday confirmed that Scott Moore, a senior vice president at the company, is leaving "to pursue other opportunities." Yahoo confirmed Moore's departure in a statement. Last week, Moore was at PaidContent.org's Future of Business Media conference talking up Yahoo Finance--not that he said much--and the...

Tags: Yahoo! Inc., BoomTown, Portals, Financial Accounting, Web Technology, Internet, Finance, Larry Dignan

Blog posts 2008-11-03

Yahoo's 100-day review: A lot of cards shown already

Yahoo's 100-day strategic review is now in its 84th day and when the details do emerge chances are the plan will be anticlimactic. Why? Yahoo's telegraphed its plans via a bevy of moves since CEO Jerry Yang mentioned his review that promised a "fresh look" at the company....

Tags: Card, Yahoo! Inc., Zimbra, Microsoft Corp., Wall Street, Social Networking, Mergers & Acquisitions, E-mail, Outsourcing, Corporate Law, Online Communications, Marketing, Advertising & Promotion, Investment, Finance, It Operations, Business Operations, Outsourcing & Subcontracting, Larry Dignan

Blog posts 2007-10-08

Yahoo pays first installment on its 100 day plan

Yahoo reorganized its sales team as president Sue Decker shook up the ranks, shuffled managers and said farewell to Greg Coleman as head of global sales. The big picture: This move is really just a down payment on what will be CEO Jerry Yang's new strategy due in...

Tags: Social Networking, Jerry Yang, Advertisement, Yahoo! Inc., Robert Peck, PaidContent, Larry Dignan

Blog posts 2007-08-30

Google Local squeezes Yellow Pages, Online Directories

The $39 billion worth of Yellow Pages and Local Search and Directories advertising forecast for 2011 is a big part of Google’s growth forecast, and it is a very Google-centric part.The Kelsey “Drilling Down on Local” Conference this week in Santa Clara was just a local stone‘s throw from Google...

Tags: SEARCH, Google Inc., Google Local, Yellow Pages

Blog posts 2007-03-24

Deal time: Partnering drives local ad sales ecosystem

Partnerships are essential to success in local advertising.Kelsey “Drilling Down on Local” keynoters Hilary Schneider, Yahoo Senior Vice President, Marketplaces, and Nick Grouf, CEO, Spot Runner, underscored yesterday that partnering is the key to fully realizing the enormous potential of the local advertising opportunity.Schneider extolled the value of partnerships to...

Tags: partnership, local advertising, advertisement

Blog posts 2007-03-21

Local Advertising takes $39 billion starring role

The Kelsey Group is promising “fireworks” at their “Drilling Down on Local” conference set for next week in Santa Clara, and I will have a front row seat! Kelsey previews the keynoters and the lineup:Hilary Schneider, EVP of Local Markets & Commerce, Yahoo!Steven Aldrich, VP, Strategy and Innovation, Small...

Tags: Google Inc., Kelsey Group, local advertising, advertisement, Chris

Blog posts 2007-03-18

Yahoo to Google: It's OUR $12 billion local advertising

Google may be at its fourth small scale “test” at trying to diversify into offline print advertising, but “underdog” Yahoo is out of the newspaper gate and running, online. In Google $ 48 billion Print Ads test: fourth time’s the charm? I discuss how Google:Tried three ways to make...

Tags: advertisement, Google Inc.

Blog posts 2006-11-20