helsingin sanomat

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Helsingin Sanomat Maximizes Advertising Revenue With Improved Customer Service and Marketing

Helsingin Sanomat wanted to establish a single, company-wide system for managing hundreds of thousands of advertisements and more than 30,000 advertising customers a year and enhance customer orientation and improve customer identification in media sales. The challenge was to gain advanced functionality and an easy-to-use application and provide a flexible...

Tags: Revenue, Customer Service, Marketing, Advertisement, Oracle Corp., Helsingin Sanomat

Case studies 2008-05-01