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		<title><![CDATA[Healthline proclaims itself the winner in consumer health]]></title>
		<link><![CDATA[http://healthcare.zdnet.com/?p=2158]]></link>
		<description><![CDATA[In practice this means you download your Aetna or United EHR to an Aetna or United PHR. At that point your data can face Healthline's search services, which then deliver the benefits of semantic search to you. by Dana Blankenhorn]]></description>
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		<pubDate>Tue, 21 Apr 2009 00:00:19 -0700</pubDate>
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		<title><![CDATA[Can Healthline give insurers wellness on the cheap?]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-13593-0.html?forumID=1&threadID=54940&messageID=1039304&start=0]]></link>
		<description><![CDATA[Can Healthline give insurers wellness on the cheap?Healthline ResponseHello Dana: I'd like to clarify Healthline's relationship with myOptumHealth.com. Healthline licenses our Medically Guided Search technology and HealthSTAT ad serving technology to myOptumHealth.com, to improve site experience and ad relevancy, respectively. Optum designed the site and has a team of talented...]]></description>
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		<pubDate>Tue, 02 Dec 2008 15:25:00 -0800</pubDate>
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		<title><![CDATA[Can Healthline give insurers wellness on the cheap?]]></title>
		<link><![CDATA[http://healthcare.zdnet.com/?p=1561]]></link>
		<description><![CDATA[A minimal investment results in a customer-facing site that saves money through wellness and practically pays for itself through advertising. by Dana Blankenhorn]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 02 Dec 2008 07:57:07 -0800</pubDate>
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		<title><![CDATA[Healthline launches ad network]]></title>
		<link><![CDATA[http://healthcare.zdnet.com/?p=1039]]></link>
		<description><![CDATA[Healthline, which already acts as a third-party editorial provider to many health sites, is launching a third-party ad network.    I don't see it as the next ValueClick or some monstrous blind network with tons of sites," Healthline senior vice president for ad services John Lane told ZDNet....]]></description>
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		<pubDate>Mon, 09 Jun 2008 00:01:03 -0700</pubDate>
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