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Healthline proclaims itself the winner in consumer health

In practice this means you download your Aetna or United EHR to an Aetna or United PHR. At that point your data can face Healthline's search services, which then deliver the benefits of semantic search to you. by Dana Blankenhorn

Tags: Aetna Inc., Health Care, Personal Health Record, Healthline, West Shell, Vertical Industries, Benefits, Healthcare, Enterprise Software, Software, Human Resources, Dana Blankenhorn

Blog posts 2009-04-21

Can Healthline give insurers wellness on the cheap?

Can Healthline give insurers wellness on the cheap?Healthline ResponseHello Dana: I'd like to clarify Healthline's relationship with myOptumHealth.com. Healthline licenses our Medically Guided Search technology and HealthSTAT ad serving technology to myOptumHealth.com, to improve site experience and ad relevancy, respectively. Optum designed the site and has a team of talented...

Tags: Vertical industries, Insurance, Benefits, HEALTHCARE, Healthline, myOptumHealth.com, health care, insurance company, Optum

Discussion threads 2008-12-02

Can Healthline give insurers wellness on the cheap?

A minimal investment results in a customer-facing site that saves money through wellness and practically pays for itself through advertising. by Dana Blankenhorn

Tags: Advertisement, OEM, Site, HMO, Healthline, Healthcare, E-health, Dana Blankenhorn

Blog posts 2008-12-02

Healthline launches ad network

Healthline, which already acts as a third-party editorial provider to many health sites, is launching a third-party ad network. I don't see it as the next ValueClick or some monstrous blind network with tons of sites," Healthline senior vice president for ad services John Lane told ZDNet....

Tags: Advertisement, Network, Health Care, Site, Healthline, Dana Blankenhorn

Blog posts 2008-06-09

Additional Resources

Everyday Health and the selling of trust

Whenever some ink-stained wretch goes on the TV to tell me how journalism is dead, I laugh. Journalism -- the organizing and advocating of a place, industry or lifestyle -- is healthier than ever. This is no more true than on the health beat, where in a...

Tags: Business Model, Health Care, Waterfront Media, Wavefront, Vertical Industries, Benefits, Healthcare, Enterprise Software, Software, Human Resources, Dana Blankenhorn

Blog posts 2009-02-20

HealthCentral trying the consumer health roll-up

While Healthline aggregates audiences through joint-ventures with other Internet players, HealthCentral looks to lock-up content by buying smaller sites and applying its business model to their content. by Dana Blankenhorn

Tags: Business Model, Health Care, HealthCentral, BeWell, Vertical Industries, Benefits, Healthcare, Enterprise Software, Software, Human Resources, Dana Blankenhorn

Blog posts 2009-01-28

News to know: Mac malware, Windows 7, Netbooks, Google

Here are today’s notable headlines. You can get News To Know via email alert and RSS daily: Adam O'Donnell: Despite what blogs and Apple say, Macs will eventually have malware Ed Bott: Windows 7 Beta 1 to arrive January 13? Andrew...

Tags: Google Inc., Larry Dignan, Apple Macintosh, Data Center, Microsoft Windows 7, Malware, Data Centers, Storage, Microsoft Windows, Hardware, Data Management, Operating Systems, Software, Sam Diaz

Blog posts 2008-12-03

News to know: Jobs speaks; Microsoft; Healthline; Enterprise 2.0; HTC

Notable headlines: WWDC kick-off: Larry Dignan: Jobs' Apple as a platform mantra to accelerate PGP rolls out Whole Disk Encryption for Mac Matthew Miller: SlingPlayer Mobile on the iPhone will be demoed at Apple's WWDC this week News.com live...

Tags: Apple iPhone, Job, High Tech Computer Corp., Larry Dignan, Apple Inc., Enterprise 2.0, Microsoft Corp., Web Site Development, Microsoft Windows, Web Technology, Sales Strategy, Digital Video, Desktops, Internet, Operating Systems, Software, Sales, Personal Technology, Hardware

Blog posts 2008-06-09

Google grabs for billions in pharma gold...

Google has asked all hacks to assemble at the Googleplex Monday 19th to hear about the state of search and also Google Health. That sounds like hearing about the health of Google and also its new service Google Health. Health is a tricky area for Google. I remember chatting...

Tags: Google Inc., Pharmaceutical Company, Health Care, Vertical Industries, Benefits, Healthcare, Enterprise Software, Software, Human Resources, Tom Foremski

Blog posts 2008-05-13

VeriChip goes consumer with its implantable RFID chips; Would you buy?

VeriChip said Tuesday it will begin pitching its implantable RFID chips directly to consumers in a move that aims to link doctors directly to personal health records. VeriChip said it will launch a direct-to-consumer marketing campaign in South Florida on April 28. The general idea appears...

Tags: VeriChip, Health Care, RFID Chip, Personal Health Record, Chip, Microsoft HealthVault, Health Link, RFID, Wireless, Security, Biometrics, Larry Dignan

Blog posts 2008-04-22

Creating personal health record value from the bottom up

A Health information index Hii system creates value from a personal health record PHR by linking that record to a knowledge base and telling patients what they can about what ails them. It's part of a 20-year quest by Steve Beller right, a clinical psychologist by training who...

Tags: Health Care, Personal Health Record, Health Information Index System, Vertical Industries, Benefits, Healthcare, Enterprise Software, Software, Human Resources, Dana Blankenhorn

Blog posts 2008-04-16

Google Health is Tom Sawyer work

Anyone who wants to know how Google will build its Google Health portal needs to get themselves a copy of Tom Sawyer, by Mark Twain. (This particular Tom Sawyer picture is by Barb Cox, from Linn Grove, Iowa.) The idea is to let everyone...

Tags: Google Inc., Health Care, Google Health, Tom Sawyer, Vertical Industries, Benefits, Healthcare, Enterprise Software, Software, Human Resources, Dana Blankenhorn

Blog posts 2008-03-20

Credibility in online health care

One reason readers here respond so strongly -- both positively and negatively -- when I mention Google lies in how it finds things for you. (Picture from AlignedStrategy.Com.) The PageRank algorithm, at its heart, is a popularity contest. If all the popular sites point to you then...

Tags: Credibility, Tech, Health Care, Healthcare, Vertical Industries, Benefits, Sales Tools, Branding, Enterprise Software, Software, Human Resources, Sales, Marketing, Dana Blankenhorn

Blog posts 2008-03-04

Is the online medical niche worthwhile?

For the last few years venture capital has been pouring into the online medical field, as companies look to emulate the success of WebMD. Maybe they should have stayed in bed. WebMD is suddenly looking less than formidable. Last week Motley Fool dubbed it...

Tags: Health Care, WebMD, Vertical Industries, Benefits, Healthcare, Enterprise Software, Software, Human Resources, Dana Blankenhorn

Blog posts 2008-02-20

66% of Americans used search engines for health information

66% of online adults have used general search engines in the past 12 months for search information about health and wellness topics, according to iCrossing. Widespread usage of search engines does not extend to health-specific engines such as Healia, Medstory, Fealth, Kosmix and Healthline, which were cited by only 15%...

Tags: Search Engine, Health Care, Vertical Industries, Benefits, Healthcare, Enterprise Software, Software, Human Resources, NB

Blog posts 2008-02-10

The cult of medical celebrity

We live in a celebrity-obsessed age.(Picture from the Wired blog.) Wealth and fame won't make you happy, but it seems to be all we want. Which is why the idea of being a doctor, let alone a lawyer, is no longer popular. More fun...

Tags: Patient, Camera, Messenger, Weil, TVs, Tv & Home Theater, Personal Technology, Home Entertainment, Dana Blankenhorn

Blog posts 2008-01-07

2008 will be the year of web health marketing

The launch of Resolutions 2.0 by Revolution Health is the first shot in what will be a drumbeat of news releases from commercial health sites in 2008. A combination of technology, marketing, and corporate ambition should cause Revolution, and such rivals as Healthline and Healthcare.com, to break out...

Tags: Web, Marketing, Goal, Health Care, Vertical Industries, Benefits, Healthcare, Enterprise Software, Software, Human Resources, Dana Blankenhorn

Blog posts 2007-12-31

Internet health finally getting healthy?

Are Internet health sites finally ready to make some serious money, or are they just poised for a shake-out that will leave everyone broke? After nearly 10 years of hard work WebMD reported yesterday it made $11.5 million in its last fiscal quarter, on sales of $87.2...

Tags: Internet, Health Care, WebMD, Vertical Industries, Benefits, Healthcare, Enterprise Software, Software, Human Resources, Dana Blankenhorn

Blog posts 2007-11-08

Can Monster win online health wars with Healthcare.com?

Online health care has been a wide-open opportunity for a decade, one no one has yet been able to master. Lots of big, smart operators have taken their shot. WebMD. Revolution Health . Healthline. Taumed. Everydayhealth. The alliances spun by these sites with major players can also...

Tags: Monster, Health Care, Vertical Industries, Benefits, Healthcare, Entrepreneurship, Domain Names, Enterprise Software, Software, Human Resources, Management, Internet, Dana Blankenhorn

Blog posts 2007-11-06

Today's Debate: What model will close the health literacy gap?

Pfizer has put out a study today with a very scary number. $236 billion. (Picture from Craig Lefebvre's Social Marketing blog.) That's the high end of their estimate for what a lack of health literacy costs the U.S. every year. The lower, more-often reported number, is $106...

Tags: Pfizer Inc., Health Care, Vertical Industries, Healthcare, Benefits, E-health, Enterprise Software, Software, Human Resources, Dana Blankenhorn

Blog posts 2007-10-24