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Prime Indian Securities Trading Site Moves to Web 2.0, Achieves Lead Generation Boost: HDFC Securities provides online trading services to a range of Indian institutional and retail investors. It wanted to increase its trading customers from the passing visitors on its Web site. However, to accomplish this, a Web site revamp incorporating real-time content sharing and exciting collaboration services based on Web 2.0...; Tags: Web, Online Trading, Microsoft Corp., HDFC Securities, Web 2.0, Channel Management, E-business/E-Commerce, Web Site Development, Internet, Marketing; Case studies 2007-11-02

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