Sponsored White Papers, Webcasts, and Downloads
- ZDNet Author Biography
Harry Fuller is a media veteran, having spent decades in TV news in the San Francisco Bay Area. As GeneralManager of KPIX-TV CBS he founded one of the nation's first TV station websites in early 1995. He was News Direcor at TechTV when it was founded in 1998. ...- more about Harry Fuller »
ZDNet Resources
- Don't envy the ENVI. GM re-VOLTing other brands
- Chrysler won't build electric car after all. GM will use VOLT tech for other brands. by Harry Fuller
- Tags: Brand, General Motors Corp., Branding, Marketing, Harry Fuller
- Blog posts 2009-11-16
- What's a brick?
- Shortly after I posted my blog on CalStar making building materials from coal ash, I heard from the American Brick Industry Association BIA. They feel CalStar is ripping off centuries of brick brand equity. Here is the email with BIA's side of the brick business: "I...
- Tags: Brick, CalStar, ASTM STANDARDS Here, Branding, Blogging, Manufacturing, Marketing, Internet, Harry Fuller
- Blog posts 2009-10-20
- Greenland melts on cue
- Here's dramatic video of a Greenland iceberg collapsing while tourists watch. Some of the glaciers covering Greenland, the world's largest island, are melting. There's some worry among geophysicists that the melting ice sheets will increase the weight of the oceans and even affect the rotation of the planet....
- Tags: Greenland, Corporate Communications, Marketing, Harry Fuller
- Blog posts 2009-08-27
- Cash for clunkers: top sellers, lead junkers
- Here's the score on America's cash for clunkers. Top sellers: 1) Toyota Corolla 2) Honda Civic 30 Toyota Camry. The hyrbid Prius was only 7th. Top-selling US-owned brand: Forde Focus at #4. On the dump-this-car end, Ford scored big. Three of the four...
- Tags: Ford Motor Co., Toyota Motor Corp., Branding, Manufacturing, Marketing, Harry Fuller
- Blog posts 2009-08-26
- Auto marketing wars: Nissan claims over 300 MPG
- GM says Volt will get 230 MPG in city. Nissan raises the ante for its Leaf--green leaf, get it. They now claim well over 300 MPG. Neither car has been officially rated by the EPA. The Volt is to go on sale next year, the Leaf...
- Tags: Nissan Motor Co. Ltd., Volt, Marketing Research, Marketing, Harry Fuller
- Blog posts 2009-08-12
- Arctic summer sea ice
- Less and less sea ice during summer in Arctic. Worst years on record are all in this decade according to federal agency. You can see their maps and charts here. Now what do you suppose is causing this? by Harry Fuller
- Tags: Advertising & Promotion, Marketing, Harry Fuller
- Blog posts 2009-08-11
- Does "oil" have a negative spin?
- I just finished reading a lengthy press release from the Southeast Energy Alliance SEA. It makes a strong argument for "offshore energy development" along North Carolina's Atlantic coastline. 6700 jobs! Over $550-million in state revenue! "Tremendous opportunity to boost North Carolina's economy." It is true...
- Tags: North Carolina, Southeast Energy Alliance, Public Relations, Telecom & Utilities, Marketing, Corporate Communications, Harry Fuller
- Blog posts 2009-07-27
- Green Tech gets video home online
- The new website devoted to covering energy and global warming is cleanskies. It is an on-demand video news site. Text is there for guidance, not deep research. But if you want to look 'em in the eye when they come out for Cap-and-trade, or demand repeal of...
- Tags: Green Technology, Video, Global Warming, Corporate Communications, Marketing, Harry Fuller
- Blog posts 2009-07-08
- "Organic" Marketing melarky, not scientific term
- Think you know what "organic" means? Like "security" or "god," it means many different things to many different people, some of them slick marketers. Like the additives in organic baby formula. And there are different categories of "organic" even for products that are honestly labelled under the...
- Tags: Marketing, Energy, Food & Beverage, Manufacturing, Harry Fuller
- Blog posts 2009-07-04
- Big Media going solar? If you scroll past gubernatorial confession and dead rock star...
- ABC lists seven big-time solar gizmos. Calling them "sensational" makes it more...well, senational, I guess. I don't like the discomfort of camping, but I do like the idea of a solar tent. But that means the teenagers in the next campsite can play their mindless music and...
- Tags: Media, Games, Corporate Communications, Network Technology, Personal Technology, Marketing, Networking, Harry Fuller
- Blog posts 2009-06-25
- The media have been wrong on climate change before...
- so ignore all this global warming "cult" cant. That's the argument summarized here. After all, glaciers come and glaciers go. The planet Earth likes its ice ages and its hot flashes. Besides, this is proof you can find any argument you need on the...
- Tags: Media, Glacier, Internet, Advertising & Promotion, Marketing, Harry Fuller
- Blog posts 2009-06-17
- Winds of change creating a gale in Washington
- Dick Cheney has been gone from power in Washington almost five months. In that time federal agencies have started to release long suppressed data and projections about the effects of global warming. Tomorrow NOAA National Oceanic and Atmospheric Administration is joining the parade. Their press release says...
- Tags: Washington, Advertising & Promotion, Marketing, Harry Fuller
- Blog posts 2009-06-15
- Energy Secretary Chu on saving our future
- Here's a video interview with Dr. Steven Chu, U.S. Energy Secretary. He speaks optimistically about Americans' ability to save energy through weatherization and public transit. He sees real-time power pricing as a way to make solar economically feasible. And he promotes further investment in developing...
- Tags: Secretary, Energy, Pricing, Corporate Communications, Marketing Research, Investment, Marketing, Finance, Harry Fuller
- Blog posts 2009-04-16
- GM + Segway = 2 seats + 2 wheels
- General Motors, not dead yet, and Segway are hoping to sell an electric 2-wheeler that seats two. It goes over 30 miles on a single full charge, and is aimed at the uptown market. Being catty the partners are marketing the new vehicle under the name...
- Tags: Segway, General Motors Corp., Marketing Research, Marketing, Harry Fuller
- Blog posts 2009-04-07
- Green landmark in New York
- Courtesy: Empire State Building. The famous Empire State Building is undergong a facelift. But this is not just for looks, not a mere cosmetic makeover. This is a deliberate, expensive green-over. They are aiming to reduce energy use by 38% and save over...
- Tags: Energy, Empire State Building, Enterprise Service Bus, Corporate Communications, Middleware, Enterprise Software, Software, Marketing, Harry Fuller
- Blog posts 2009-04-06
- Insight available Tuesday
- Insight. Courtesy Honda. The Honda Insight will be on sale Tuesday. Based on sales in Japan, it will be a tough competitor of the Toyota Prius. Here in the U.S. Prius sales have already been slaughtered by the economy. 2008 deliveries fell 12% in the...
- Tags: Honda Motor Co., Toyota Motor Corp., Toyota Prius, Honda Insight, Sales Strategy, Sales Force Management, Public Relations, Sales, Marketing, Corporate Communications, Harry Fuller
- Blog posts 2009-03-21
- White House becoming Green House?
- The First Lady is breaking ground on a major new White House project: a kitchen garden. The produce will go to the White House kitchen. A nearby elementary school class will also help with the labor, like planting and weed-pulling. On a recent "Sixty Minutes"...
- Tags: Kitchen, White House, First Lady, Food & Beverage, Corporate Communications, Investment, Financial Services, Manufacturing, Marketing, Finance, Harry Fuller
- Blog posts 2009-03-19
- Next year: science and greentech in Washington D.C.
- As always, money will dominate American poilitics next year. But it appears science may play a larger role that it has in recent years. The Obama Adnministration wants a scientist at the head of the Energy Department. It would be the first time a Nobel Prize winning scientist...
- Tags: Scientist, Obama Adnministration, Transportation, Advertising & Promotion, Currency & Foreign Exchange, Federal Government, Marketing, Finance, Government, Harry Fuller
- Blog posts 2008-12-21
- Detroit automakers have little to be thankful for
- But they do have a little time to pull their drumsticks out of the oven. Today the Democrats in Congress gave the U.S. auto industry until December 2nd to come up with a proposal acceptable to Congress and the current White House occupant. You gotta ask...
- Tags: Detroit, U.S. Congress, Merry Chiristmas, Branding, Manufacturing, Government, Leadership, Recruitment & Selection, Marketing, Management, Human Resources, Workforce Management, Harry Fuller
- Blog posts 2008-11-20
- Oil climbs peak, economies plumb depressions and the future will not imitate the past
- To maintain any modicum of modern life countries and individuals will increasingly turn to electricity generated from renewable sources. There is no way to dramatically increase the world's oil production, now or in some dreamy future. All the major fossil fuels will be in declining supply by 2025...
- Tags: Oil, Coal, Energy, Fossil Fuel, Chris Nelder, Nelder, IEA, U235, Corporate Communications, Telecom & Utilities, Marketing, Harry Fuller
- Blog posts 2008-07-01
White Papers and Webcasts
Doc delivers the scoop on today's enterprise content management, printer maintenance, and all other issues related to document management. It's the DocuMentor Blog.
Read about top issues IT decision-makers face every day, plus get cost-effective solutions to real-life IT problems.
