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	<title><![CDATA[harrah Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/harrah.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to harrah]]></description>
	<s:counts start="0" returned="12" found="12" />
	<language>en-us</language>
	<item>
		<title><![CDATA[IBM Case Study: Harrah's Entertainment, Inc.]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=1129105]]></link>
		<description><![CDATA[With more than 80,000 employees, Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment through operating subsidiaries primarily under the Harrah's, Caesars and Horseshoe brand names. Harrah's wants a closed-loop system to leverage the data on their ~40 million customers to support customer loyalty objectives and operations....]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
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		<category domain="http://updates.zdnet.com/tags/harrah%2527s+entertainment+inc..html"><![CDATA[Harrah's Entertainment Inc.]]></category>
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		<category domain="http://updates.zdnet.com/tags/harrah.html"><![CDATA[Harrah]]></category>
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		<category domain="http://rss.financialcontent.com/stocksymbol">COGN</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">HET</category>
		<category domain="http://rss.financialcontent.com/stocksymbol">IBM</category>
		<category domain="tickers">COGN,HET,IBM</category>
	</item>
	<item>
		<title><![CDATA[One more place SOA is making a difference]]></title>
		<link><![CDATA[http://blogs.zdnet.com/service-oriented/?p=1028]]></link>
		<description><![CDATA[Lorraine Lawson rounded out my recent list of "Nine places where SOA is making a difference, right now" with a tenth active business case.    Lorraine's example specifies the gaming industry, but I think the intelligent, real-time customer relationship management described is no gamble. Such information, made available...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 21 Dec 2007 07:40:44 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://updates.zdnet.com/tags/harrah.html"><![CDATA[Harrah]]></category>
		<category domain="http://updates.zdnet.com/tags/joe+mckendrick.html"><![CDATA[Joe McKendrick]]></category>
		<category domain="http://updates.zdnet.com/tags/lorraine.html"><![CDATA[Lorraine]]></category>
		<category domain="http://updates.zdnet.com/tags/management.html"><![CDATA[Management]]></category>
		<category domain="http://updates.zdnet.com/tags/middleware.html"><![CDATA[Middleware]]></category>
		<category domain="http://updates.zdnet.com/tags/service-oriented+architecture+%2528soa%2529.html"><![CDATA[Service-Oriented Architecture (SOA)]]></category>
		<category domain="http://updates.zdnet.com/tags/soa.html"><![CDATA[SOA]]></category>
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	<item>
		<title><![CDATA[Harrah's Entertainment CIO: Tim Stanley - transcript]]></title>
		<link><![CDATA[http://news.zdnet.com/2422-12794_22-334830.html]]></link>
		<description><![CDATA[Gambling on hi-tech     Description:  Harrahâ€™s Entertainment CIO, Tim Stanley talks about his hi-tech vision for attracting customers to the worldâ€™s most popular casino destinations, from implementing business intelligence software to deploying wireless gadgets.        INTERVIEW:    Dan...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Wed, 28 Feb 2007 09:30:09 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/innovation.html"><![CDATA[Innovation]]></category>
		<category domain="http://updates.zdnet.com/tags/cio.html"><![CDATA[CIO]]></category>
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		<category domain="http://updates.zdnet.com/tags/las+vegas.html"><![CDATA[Las Vegas]]></category>
		<category domain="http://updates.zdnet.com/tags/casino.html"><![CDATA[Casino]]></category>
		<category domain="http://updates.zdnet.com/tags/entertainment.html"><![CDATA[Entertainment]]></category>
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		<title><![CDATA[Short Clip: Harrahâ€™s tries its hand at mobile gaming]]></title>
		<link><![CDATA[http://video.zdnet.com/CIOSessions/?p=116]]></link>
		<description><![CDATA[Harrahâ€™s CIO Tim Stanley explains how the company plans to test handheld  gaming using PDAâ€™s and tablet PCs. by ZDNet Editor]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 27 Feb 2007 15:47:05 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://updates.zdnet.com/tags/harrah.html"><![CDATA[Harrah]]></category>
		<category domain="http://updates.zdnet.com/tags/tablets.html"><![CDATA[Tablets]]></category>
		<category domain="http://updates.zdnet.com/tags/pdas.html"><![CDATA[PDAs]]></category>
		<category domain="http://updates.zdnet.com/tags/games.html"><![CDATA[Games]]></category>
		<category domain="http://updates.zdnet.com/tags/notebooks.html"><![CDATA[Notebooks]]></category>
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		<title><![CDATA[Short clip: Harrah's tries its hand at mobile gaming]]></title>
		<link><![CDATA[http://news.zdnet.com/2422-12794_22-334833.html]]></link>
		<description><![CDATA[Harrah's CIO Tim Stanley explains how the company plans to test handheld  gaming using PDA's and tablet PCs.]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Tue, 27 Feb 2007 15:47:05 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/mobile.html"><![CDATA[Mobile]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile+gaming.html"><![CDATA[Mobile Gaming]]></category>
		<category domain="http://updates.zdnet.com/tags/harrah.html"><![CDATA[Harrah]]></category>
		<category domain="http://updates.zdnet.com/tags/tablets.html"><![CDATA[Tablets]]></category>
		<category domain="http://updates.zdnet.com/tags/pdas.html"><![CDATA[PDAs]]></category>
		<category domain="http://updates.zdnet.com/tags/games.html"><![CDATA[Games]]></category>
		<category domain="http://updates.zdnet.com/tags/notebooks.html"><![CDATA[Notebooks]]></category>
		<category domain="http://updates.zdnet.com/tags/mobile+applications.html"><![CDATA[Mobile Applications]]></category>
		<category domain="http://updates.zdnet.com/tags/handhelds.html"><![CDATA[Handhelds]]></category>
		<category domain="http://updates.zdnet.com/tags/hardware.html"><![CDATA[Hardware]]></category>
		<category domain="http://updates.zdnet.com/tags/notebooks+%2526+tablets.html"><![CDATA[Notebooks & Tablets]]></category>
		<category domain="http://updates.zdnet.com/tags/personal+technology.html"><![CDATA[Personal Technology]]></category>
		<category domain="http://updates.zdnet.com/tags/tim+stanley.html"><![CDATA[Tim Stanley]]></category>
		<category domain="http://updates.zdnet.com/tags/game.html"><![CDATA[Game]]></category>
	</item>
	<item>
		<title><![CDATA[Short Clip: Harrahâ€™s RFID rollout]]></title>
		<link><![CDATA[http://news.zdnet.com/2422-12794_22-334832.html]]></link>
		<description><![CDATA[Harrahâ€™s CIO Tim Stanley explains how Harrahâ€™s is using RFID technologies  for customer loyalty and security initiatives. by ZDNet Editor]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 27 Feb 2007 15:46:42 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/harrah.html"><![CDATA[Harrah]]></category>
		<category domain="http://updates.zdnet.com/tags/rfid.html"><![CDATA[RFID]]></category>
		<category domain="http://updates.zdnet.com/tags/wireless.html"><![CDATA[Wireless]]></category>
		<category domain="http://updates.zdnet.com/tags/security.html"><![CDATA[Security]]></category>
		<category domain="http://updates.zdnet.com/tags/biometrics.html"><![CDATA[Biometrics]]></category>
		<category domain="http://updates.zdnet.com/tags/zdnet+editor.html"><![CDATA[ZDNet Editor]]></category>
	</item>
	<item>
		<title><![CDATA[Short clip: Harrah's RFID rollout]]></title>
		<link><![CDATA[http://news.zdnet.com/2422-12794_22-334832.html]]></link>
		<description><![CDATA[Harrah's CIO Tim Stanley explains how Harra's is using RFID technologies  for customer loyalty and security initiatives.]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Tue, 27 Feb 2007 15:46:42 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/harrah.html"><![CDATA[Harrah]]></category>
		<category domain="http://updates.zdnet.com/tags/rfid.html"><![CDATA[RFID]]></category>
		<category domain="http://updates.zdnet.com/tags/wireless+and+mobility.html"><![CDATA[Wireless And Mobility]]></category>
		<category domain="http://updates.zdnet.com/tags/security.html"><![CDATA[Security]]></category>
		<category domain="http://updates.zdnet.com/tags/biometrics.html"><![CDATA[Biometrics]]></category>
		<category domain="http://updates.zdnet.com/tags/tim+stanley.html"><![CDATA[Tim Stanley]]></category>
	</item>
	<item>
		<title><![CDATA[Short Clip: Implementing CRM software in Harrahâ€™s casinos]]></title>
		<link><![CDATA[http://news.zdnet.com/2422-12794_22-334831.html]]></link>
		<description><![CDATA[Harrahâ€™s CIO Tim Stanley explains how the company uses CRM software to offer special promotions, and more targeted marketing to its 100 million hotel guests. by ZDNet Editor]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 27 Feb 2007 15:45:57 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/crm+software.html"><![CDATA[CRM Software]]></category>
		<category domain="http://updates.zdnet.com/tags/crm.html"><![CDATA[CRM]]></category>
		<category domain="http://updates.zdnet.com/tags/harrah.html"><![CDATA[Harrah]]></category>
		<category domain="http://updates.zdnet.com/tags/customer+relationship+management+%2528crm%2529.html"><![CDATA[Customer Relationship Management (CRM)]]></category>
		<category domain="http://updates.zdnet.com/tags/enterprise+software.html"><![CDATA[Enterprise Software]]></category>
		<category domain="http://updates.zdnet.com/tags/advertising+%2526+promotion.html"><![CDATA[Advertising & Promotion]]></category>
		<category domain="http://updates.zdnet.com/tags/software.html"><![CDATA[Software]]></category>
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		<category domain="http://updates.zdnet.com/tags/zdnet+editor.html"><![CDATA[ZDNet Editor]]></category>
	</item>
	<item>
		<title><![CDATA[Short clip: Implementing CRM software in Harrah's casinos]]></title>
		<link><![CDATA[http://news.zdnet.com/2422-12794_22-334831.html]]></link>
		<description><![CDATA[Harrah's CIO Tim Stanley explains how the company uses CRM software to offer special promotions, and more targeted marketing to its 100 million hotel guests.]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Tue, 27 Feb 2007 15:45:57 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/crm+software.html"><![CDATA[CRM Software]]></category>
		<category domain="http://updates.zdnet.com/tags/crm.html"><![CDATA[CRM]]></category>
		<category domain="http://updates.zdnet.com/tags/harrah.html"><![CDATA[Harrah]]></category>
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		<category domain="http://updates.zdnet.com/tags/tim+stanley.html"><![CDATA[Tim Stanley]]></category>
	</item>
	<item>
		<title><![CDATA[Harrah's Entertainment CIO: Tim Stanley]]></title>
		<link><![CDATA[http://video.zdnet.com/CIOSessions/?p=113]]></link>
		<description><![CDATA[Harrahâ€™s Entertainment CIO, Tim Stanley talks about his hi-tech vision for attracting customers to the worldâ€™s most popular casino destinations, from implementing business intelligence software to deploying wireless gadgets. by ZDNet Editor]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Tue, 27 Feb 2007 15:45:22 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/cio.html"><![CDATA[CIO]]></category>
		<category domain="http://updates.zdnet.com/tags/entertainment.html"><![CDATA[Entertainment]]></category>
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		<category domain="http://updates.zdnet.com/tags/zdnet+editor.html"><![CDATA[ZDNet Editor]]></category>
	</item>
	<item>
		<title><![CDATA[Harrah's Entertainment CIO: Tim Stanley]]></title>
		<link><![CDATA[http://news.zdnet.com/2422-12794_22-334830.html]]></link>
		<description><![CDATA[Harrah's Entertainment CIO, Tim Stanley talks about his hi-tech vision for attracting customers to the world's most popular casino destinations, from implementing business intelligence software to deploying wireless gadgets.]]></description>
		<s:doctype><![CDATA[Videos]]></s:doctype>
		<pubDate>Tue, 27 Feb 2007 15:45:22 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/cio.html"><![CDATA[CIO]]></category>
		<category domain="http://updates.zdnet.com/tags/entertainment.html"><![CDATA[Entertainment]]></category>
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		<category domain="http://updates.zdnet.com/tags/tim+stanley.html"><![CDATA[Tim Stanley]]></category>
	</item>
	<item>
		<title><![CDATA[Avaya Case Study: Harrah's Entertainment, Inc.]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=292869]]></link>
		<description><![CDATA[Harrah's Entertainment, Inc., is the world's largest provider of branded casino entertainment. Managing disparate systems from a variety of vendors slows productivity and creates confusion. It was imperative for Harrah's to get the back of its house in order to deliver the kind of front-of-house experience that would bring customers...]]></description>
		<s:doctype><![CDATA[Case studies]]></s:doctype>
		<category domain="http://updates.zdnet.com/tags/harrah%2527s+entertainment+inc..html"><![CDATA[Harrah's Entertainment Inc.]]></category>
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