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- IBM Case Study: Harrah's Entertainment, Inc.
- With more than 80,000 employees, Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment through operating subsidiaries primarily under the Harrah's, Caesars and Horseshoe brand names. Harrah's wants a closed-loop system to leverage the data on their ~40 million customers to support customer loyalty objectives and operations....
- Tags: Cognos Inc., Teradata, Harrah's Entertainment Inc., IBM Corp., Harrah, Games, Branding, Personal Technology, Marketing
- Case studies 2009-01-01
- One more place SOA is making a difference
- Lorraine Lawson rounded out my recent list of "Nine places where SOA is making a difference, right now" with a tenth active business case. Lorraine's example specifies the gaming industry, but I think the intelligent, real-time customer relationship management described is no gamble. Such information, made available...
- Tags: Enterprise Software, Harrah, Joe McKendrick, Lorraine, Management, Middleware, Service-Oriented Architecture (SOA), SOA, Software, Strategy, Web Services
- Blog posts 2007-12-21
- Harrah's Entertainment CIO: Tim Stanley - transcript
- Gambling on hi-tech Description: Harrah’s Entertainment CIO, Tim Stanley talks about his hi-tech vision for attracting customers to the world’s most popular casino destinations, from implementing business intelligence software to deploying wireless gadgets. INTERVIEW: Dan...
- Tags: Innovation, CIO, Phone, Property, Customer, Las Vegas, Casino, Entertainment, CRM, Harrah, Games, Business Structures, Personal Technology, Finance, ZDNet Editor
- Blog posts 2007-02-28
- Short Clip: Harrah’s tries its hand at mobile gaming
- Harrah’s CIO Tim Stanley explains how the company plans to test handheld gaming using PDA’s and tablet PCs. by ZDNet Editor
- Tags: Mobile, Harrah, Tablets, PDAs, Games, Notebooks, Handhelds, Hardware, Notebooks & Tablets, Personal Technology, ZDNet Editor
- Blog posts 2007-02-27
- Short clip: Harrah's tries its hand at mobile gaming
- Harrah's CIO Tim Stanley explains how the company plans to test handheld gaming using PDA's and tablet PCs.
- Tags: Mobile, Mobile Gaming, Harrah, Tablets, PDAs, Games, Notebooks, Mobile Applications, Handhelds, Hardware, Notebooks & Tablets, Personal Technology, Tim Stanley, Game
- Videos 2007-02-27
- Short Clip: Harrah’s RFID rollout
- Harrah’s CIO Tim Stanley explains how Harrah’s is using RFID technologies for customer loyalty and security initiatives. by ZDNet Editor
- Tags: Harrah, RFID, Wireless, Security, Biometrics, ZDNet Editor
- Blog posts 2007-02-27
- Short clip: Harrah's RFID rollout
- Harrah's CIO Tim Stanley explains how Harra's is using RFID technologies for customer loyalty and security initiatives.
- Tags: Harrah, RFID, Wireless And Mobility, Security, Biometrics, Tim Stanley
- Videos 2007-02-27
- Short Clip: Implementing CRM software in Harrah’s casinos
- Harrah’s CIO Tim Stanley explains how the company uses CRM software to offer special promotions, and more targeted marketing to its 100 million hotel guests. by ZDNet Editor
- Tags: CRM Software, CRM, Harrah, Customer Relationship Management (CRM), Enterprise Software, Advertising & Promotion, Software, Marketing, ZDNet Editor
- Blog posts 2007-02-27
- Short clip: Implementing CRM software in Harrah's casinos
- Harrah's CIO Tim Stanley explains how the company uses CRM software to offer special promotions, and more targeted marketing to its 100 million hotel guests.
- Tags: CRM Software, CRM, Harrah, Customer Relationship Management (CRM), Enterprise Software, Advertising & Promotion, Software, Marketing, Tim Stanley
- Videos 2007-02-27
- Harrah's Entertainment CIO: Tim Stanley
- Harrah’s Entertainment CIO, Tim Stanley talks about his hi-tech vision for attracting customers to the world’s most popular casino destinations, from implementing business intelligence software to deploying wireless gadgets. by ZDNet Editor
- Tags: CIO, Entertainment, Harrah, Advertising & Promotion, Wi-Fi, Wireless, Marketing, ZDNet Editor
- Blog posts 2007-02-27
- Harrah's Entertainment CIO: Tim Stanley
- Harrah's Entertainment CIO, Tim Stanley talks about his hi-tech vision for attracting customers to the world's most popular casino destinations, from implementing business intelligence software to deploying wireless gadgets.
- Tags: CIO, Entertainment, Wireless, Harrah, Advertising & Promotion, Wi-Fi, Wireless And Mobility, Marketing, Tim Stanley
- Videos 2007-02-27
- Avaya Case Study: Harrah's Entertainment, Inc.
- Harrah's Entertainment, Inc., is the world's largest provider of branded casino entertainment. Managing disparate systems from a variety of vendors slows productivity and creates confusion. It was imperative for Harrah's to get the back of its house in order to deliver the kind of front-of-house experience that would bring customers...
- Tags: Harrah's Entertainment Inc., Avaya Inc., Harrah, Interactive Voice Response (IVR), Call Centers, Real Estate, It Operations, Business Operations
- Case studies
Additional Resources
- Teradata: Fending off rivals with focus on data warehousing
- Data warehouse player Teradata has been increasingly mentioned by the likes of Oracle and HP so much so that you have to wonder what all the hubbub is about. Teradata is a company that has come up frequently through my various case studies in a past life....
- Tags: Data Warehouse, Teradata, Oracle Corp., Business Intelligence, Storage, Databases, Enterprise Software, Software, Data Management, Hardware, Larry Dignan
- Blog posts 2009-05-27
- NCIS: Episode #140: Breakout
- NCIS: Episode #140: BreakoutNCIS ScriptPaul, keep taking the medication mate.Paul, you really are losing it.If you were to assess laptop marketshare by what you see used on TV, then you could easily be forgiven for concluding NOBODY BUT Apple makes laptops!This clearly isnt the reality of the world - its...
- Tags: TVs, TV & Home Theater, NCIS, TV, Apple Inc., Microsoft Corp., Paul
- Discussion threads 2009-05-09
- Salesforce joins Google for more cloud morphing
- The clouds keep morphing into each other, creating megaclouds that are being positioned to spark innovation and offer businesses new ways to interact with customers. This morning, at an event in New York, salesforce.com will announce a new connection between the Force.com development platform and Google's App Engine. ...
- Tags: Salesforce.com Inc., Google Inc., Sales Force, Sales Force Management, Sales, Sam Diaz
- Blog posts 2008-12-08
- Photos: Look who's playing with Microsoft's Surface
- Poker celebs, including Jason Alexander, got a glimpse of ways Harrah's might use Microsoft's Surface technology to let guests interact with tables in unique ways. by CNET News.com
- Tags: Microsoft Corp., Photograph, CNET News.com
- Image galleries 2008-03-04
- Microsoft Surface tabletops delayed until spring 2008
- If you were holding your breath for the first Microsoft touch-screen tabletops, originally due to debut in November in selected Sheraton hotels, Harrah's casinos, and T-Mobile retail locations, you can exhale now. Microsoft is delaying delivery of the first Surface shipments until spring 2008, officials told News.com...
- Tags: T-Mobile, Microsoft Corp., Surface, Keyboards, Tools & Techniques, Game Players, Corporate Communications, Monitors & Displays, Hardware, Peripherals, Management, Consumer Electronics, Personal Technology, Marketing, Components, Mary Jo Foley
- Blog posts 2007-11-09
- CIO Sessions: 1-800 Flowers blossoms with new technologies
- In a CIO Vision Series interview, Steve Bozzo, CIO of 1-800 Flowers talks with me about what it takes to run the company’s daily IT operations, across a network of more than 9,000 florists. Today, about 75 percent of 1-800 Flowers transactions are...
- Tags: CIO, Environment, 1-800-FLOWERS, Web 2.0, Internet, Dan Farber
- Blog posts 2007-10-04
- A (Microsoft) Code Name a Day: Milan
- I'm resuming my Microsoft Code Name a Day series that I started in December 2006. The goal: To provide the back story, each day in August, on one of Microsoft's myriad code names. Some of these code names might be familiar to Microsoft watchers; others hopefully will be brand-new.Microsoft code...
- Tags: Microsoft Corp., Mary Jo Foley
- Blog posts 2007-08-23
- McAfee and Davenport debate the value of Enterprise 2.0
- This morning I moderated the debate between Andrew McAfee and Thomas Davenport on the merits of Enterprise 2.0 (I'll post video of the debate when it becomes available). The two professors agreed that Enterprise 2.0 is in its infancy, but disagreed on the potential for it to transform how people...
- Tags: Web Technology, Social networking, IT Management, General, Enterprise 2.0
- Blog posts 2007-06-18
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