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IBM Case Study: Harrah's Entertainment, Inc.: With more than 80,000 employees, Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment through operating subsidiaries primarily under the Harrah's, Caesars and Horseshoe brand names. Harrah's wants a closed-loop system to leverage the data on their ~40 million customers to support customer loyalty objectives and operations....; Tags: Cognos Inc., Teradata, Harrah's Entertainment Inc., IBM Corp., Harrah, Games, Branding, Personal Technology, Marketing; Case studies 2009-01-01
Avaya Case Study: Harrah's Entertainment, Inc.: Harrah's Entertainment, Inc., is the world's largest provider of branded casino entertainment. Managing disparate systems from a variety of vendors slows productivity and creates confusion. It was imperative for Harrah's to get the back of its house in order to deliver the kind of front-of-house experience that would bring customers...; Tags: Harrah's Entertainment Inc., Avaya Inc., Harrah, Interactive Voice Response (IVR), Call Centers, Real Estate, It Operations, Business Operations; Case studies

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