guerrilla marketing

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Google taps guerrilla marketing for Google Checkout

Google taps guerrilla marketing for Google Checkouta default winnerTo me, Checkout is the next big hit product next to Search engine, whether they do marketing or not, it’s a default winner. secondly, ecommerce companies should not tightly couple heir system with Checkout, at any time it should be detachable!kind rgrdssaran

Tags: Google Inc., guerrilla marketing, Google Checkout

Discussion threads 2007-03-04

Microsoft Office Live Seminar: Jay Conrad Levinson Presents, "Secrets of Guerilla Marketing"

Guerrilla Marketing is a body of unconventional ways of pursuing conventional goals. It is a proven method of achieving profits with minimum money. This webcast will clarify marketing, excite and inspire the audience with stories and tactics of guerrilla marketing, and create an aura of excitement at the opportunity to...

Tags: Microsoft Office, Microsoft Office Live, Microsoft Corp., Guerrilla Marketing, Marketing Research, Marketing

Webcasts

Additional Resources

Twelve best practices for online customer communities

One of the more significant Web 2.0 trends in business this year has been the advent of the Web-based customer community, where groups of like-minded individuals focus around a brand or a set of product and services come together and interact online. Far from the cynical marketing ploy that it...

Tags: Community, Best Practice, Customer Community, Deloitte, Community Management, Marketing Research, Social Networking, Marketing, Online Communications, Advertising & Promotion, Dion Hinchcliffe

Blog posts 2008-07-25

What paper trail?

I've been carting around my latest sheaf of press releases about the green-ness of electronic document technology for weeks now. Yes, as I've blogged before, I am still one of those people who can't help printing out certain emails in order to act on them. Yes, it's bad, I know....

Tags: Xerox Corp., Paper Trail, Survey, Printers, Data Centers, Marketing Research, Hardware, Peripherals, Storage, Data Management, Marketing, Heather Clancy

Blog posts 2008-07-25

Netflix ups outlook; Customer acquisition costs fall

Netflix said Friday it ended the second quarter with more than 8.4 million subscribers, up 25 percent from a year ago, and spent less money acquiring those customers. Those two factors added up to better than expected quarterly results and an improved outlook. The company has been...

Tags: NetFlix Inc., Acquisition, Earnings, Financial Accounting, Mergers & Acquisitions, Finance, Investment, Larry Dignan

Blog posts 2008-07-25

If Xen and KVM are free, why do VMware and Microsoft get all of the press?

Xen and KVM, like other virtualization tools, can be used as part of a comprehensive datacenter architecture. One of the most important value propositions offered by both of these tools is low initial cost (read "free"). Depending upon the implementation (Citrix, Red Hat, SUSE, Virtual Iron, Oracle, Sun, Qumranet, etc.)...

Tags: Red Hat Inc., Xen, VMware Inc., Microsoft Corp., Tool, Comprehension, Productivity, Data Centers, Open Source, Storage, Hardware, Data Management, Dan Kusnetzky

Blog posts 2008-07-25

Vista: Whose 'reality' do you believe?

Vista: Whose 'reality' do you believe?Microsoft Search sucks.Now they are hijacking your PC to gain search share. Vista, XP, and anything else Microsoft is leaving this organization at every chance.RE: Vista: Whose 'reality' do you believe?This studies almost alway fail to note that XP's business penetration was no better after...

Tags: Microsoft Windows Vista (Longhorn), Microsoft Windows Vista, Microsoft Corp., Forrest

Discussion threads 2008-07-24

We wanna be more like Apple - Microsoft and Ubuntu get ready to fire up the photocopiers!

We wanna be more like Apple - Microsoft and Ubuntu get ready to fire up the photocopiers!Linux has no marketing.Market share is directly related to marketing. When is the last time anyone saw a Linux commercial?Isn't that the point?You say that Canonical needs to listen more to the "customers" but...

Tags: Copiers, Operating systems, Desktops, Notebooks, Market-Share, Apple Inc., Ubuntu, wanna-be, Microsoft Corp., photocopier, Linux

Discussion threads 2008-07-24

Forrester: Vista is 'New Coke' in the enterprise; Firefox, Apple gain a little

Forrester: Vista is 'New Coke' in the enterprise; Firefox, Apple gain a littleNew Coke?Actually, given the way it has been and is being sold, is it not the New Kool-Aid?With Vista selling so well already ...... as shown in revenues from the previous quarter, Microsoft can expect to gain substantially...

Tags: Microsoft Windows Vista (Longhorn), Operating systems, Mozilla Firefox, Forrester Research Inc., Microsoft Windows Vista, Apple Mac OS X, Mendel, Apple Inc.

Discussion threads 2008-07-24

Mossberg: MobileMe Is Far Too Flawed To Be Reliable

Mossberg: MobileMe Is Far Too Flawed To Be ReliableWow, you know it is bad when...You know it is bad when one of your most fervent fanboys tells you to stay away from an Apple service![i]The planned iDisk File Sharing featured was delayed[/i]More vaporware from Apple. Sounds like once again, they've...

Tags: Desktops, Groupware, MobileMe, Mossberg

Discussion threads 2008-07-24

Forrester: Vista is 'New Coke' in the enterprise; Firefox, Apple gain a little

Vista adoption in the enterprise is mired in the single digits, but is an option for companies that have Windows releases before XP. Nineteen percent of enterprise users use Firefox. And the Mac OS is making some headway in the enterprise, but Apple lacks a coherent strategy to pitch business...

Tags: Mozilla Firefox, Microsoft Windows XP, Microsoft Windows Vista, Apple Inc., Enterprise, Forrester Research Inc., Microsoft Windows, Microsoft Windows Vista (Longhorn), Operating Systems, Software, Larry Dignan

Blog posts 2008-07-24

Ballmer does Windows; Johnson joins Juniper

Ballmer does Windows; Johnson joins JuniperAlso.....Is he really the "face" you want for Vista? Let's be honest here Balmer is not loaded with charisma or well anything that makes one want to buy from him. Stay away from him maybe but buy? heh heh heh Just saying.....Pagan...

Tags: Sales strategy, Steve Ballmer, Microsoft Windows, Vista! Hurrah, product people, Microsoft Corp., Microsoft Windows Vista, Juniper Networks Inc.

Discussion threads 2008-07-24

Microsoft splits its Platforms

Microsoft splits its Platformsjohnson leavingFirst of all, this is good news. It's not like he as done a good job running this companies marketing and online business. This is good news. Microsoft is making changes and its for the better. For all your naysayers who like to...

Tags: NETWORKING, Microsoft Corp., Johnson, rep, Juniper Networks Inc.

Discussion threads 2008-07-23

iPhone vulnerable to phishing, spamming flaws

iPhone vulnerable to phishing, spamming flawsBut I was told OS X would save me from things like this.[i]In the meantime, iPhone users should avoid clicking on links in the Mail app that refers to trusted sites.[/i]So if my mom sends me a link to a web album, I shouldn't open...

Tags: Spam, Cyberthreats, Desktops, SECURITY, spamming, Apple iPhone, PC, phishing

Discussion threads 2008-07-23

VMWare looks ahead at Microsoft, year-end financials and morale

VMWare looks ahead at Microsoft, year-end financials and moraleWe need better Wall Street analystsI frequently see the phrase "fell short of Wall Street analysts predictions", as if a company did not do as well as it should have, and has a negative connotation.I'm seeing this phrase with increasing frequency, these...

Tags: VMware Inc., Microsoft Corp.

Discussion threads 2008-07-23

Guest blog - A lesson in compassionate capitalism

Guest blog - A lesson in compassionate capitalismIt's happening everywhere.Nobody wants to be in business or make a transaction unless they make a killing, not just a reasonable profit.I have nothing against making money, but when your greed hurts others, like the Starbucks managers and employees, I think it's time...

Tags: Retail, Blogging, Investment, Food & Beverage, Starbucks Corp., compassionate capitalism, capitalism, blog

Discussion threads 2008-07-23

Apple: Perception is Reality

Apple: Perception is RealityRE: Apple: Perception is RealityAbsolutely, Apple's response will do nothing to allay investors fears and in many cases will accelerate the rumour mill.Apple need to come out a flatly confirm or deny Steve's current health and produce, at the very least, a barebones succession plan to restore...

Tags: Warren Buffet, Apple Inc., Perception IS reality

Discussion threads 2008-07-23

McAfee debunks recent vulnerabilities in AV software research, n.runs restates its position

Several days after blogging about a research conduced by n.runs AG that managed to discover approximately 800 vulnerabilities in antivirus products, McAfee issued a statement basically debunking the number of vulnerabilities found, and providing its own account into the number of vulnerabilities affecting its own products : "A recent...

Tags: Software, McAfee Inc., Antivirus, Vulnerability, Vendor, Flaw, N.Runs, Dancho, Security, Viruses And Worms, Dancho Danchev

Blog posts 2008-07-23

The App Store's buggy update process

The App Store's buggy update processI got mine to updateBasically when it gave me that "find all the updates" screen, I would just look for version numbers that had changed (this is easy to do now that everything is 1.0 generally, it will only get harder as time goes on,...

Tags: Desktops, Apple iPhone, Apple Inc., App Store, cryptic error message, Apple Macintosh

Discussion threads 2008-07-22

Yahoo: Microhoo, Icahn drama cost us $22 million; Economy soft

The Carl Icahn proxy battle and Microsoft buyout drama appears to have been a slight distraction for Yahoo, which is seeing slowing display ad demand amid a weak economy. Yahoo on Tuesday reported second quarter net income of $131 million, or 9 cents a share, on revenue of...

Tags: Revenue, Jerry Yang, Advertisement, Yahoo! Inc., Operational Accounting, Finance, Larry Dignan

Blog posts 2008-07-22