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- Groupe Meeschaert Improves Customer Lifecycle Management and Marketing Effectiveness
- Groupe Meeschaer wanted to implement a Customer Relationship Management CRM solution within an adaptive information system architecture and meet International Organization for Standardization parameters, including sales and campaign management. The challenge was to consolidate all company services through a single CRM solution, including market index tables trading business market, back-office...
- Tags: Marketing, Oracle Corp., Lifecycle Management, Back-office, Groupe Meeschaert, Sales Force Management, Sales Strategy, Enterprise Software, Sales, Software
- Case studies 2009-05-01
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