groundswell

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The Groundswell of Social Media Backlash

The Groundswell of Social Media BacklashReagan ReduxI wrote a goodly chunk of The Cluetrain Manifesto and I hate seeing it invoked to hawk the same old crap the same old way. But the reason I'm commenting is that cigarette ad featuring Ronald Reagan. I used it myself recently -- with...

Tags: Social Media Backlash, Groundswell, social media

Discussion threads 2009-05-23

Deploying and managing online communities: Who, how and why?

Deploying and managing online communities: Who, how and why?Read the book Groundswell by Charlene Li and Josh BernoffRead the book Groundswell if you want great insight into how to do this properly and there are also lots of case studies and stats in the book.In respect of the product ratings...

Tags: Groundswell, Dell Computer Corp., Direct2Dell

Discussion threads 2008-09-04

The trouble with Groundswell

The trouble with GroundswellRealpolitik- Realpolitik (German: real ("realistic", "practical" or "actual") and politik ("politics")) refers to politics or diplomacy based primarily on practical considerations, rather than ideological notions.While there's a place for the 10,000 foot guys - analysts, theorists, high level management, authors - and their ideas are often tremendously...

Tags: Advertising & Promotion, Groundswell

Discussion threads 2008-04-03

The trouble with Groundswell

Charlene Li and Josh Bernoff at industry analysts Forrester are bagging a lot of positive blog hype over their new book Groundswell: Winning in a World Transformed by Social Technologies. In my view the hype levels buzzing aeround the book make certain enterprise software claims seem tame. This from David...

Tags: Supply Chain, Blog, Groundswell, Sam Lawrence, Marketing Research, Supply Chain Management (SCM), Marketing, Enterprise Software, Software, Dennis Howlett

Blog posts 2008-04-03

Additional Resources

Ballmer: Microsoft never recovered from Vista blow

Word of Mouth...... trumps design and usability. Seems that once the drumming starts in the ABM crowd, there is little to do about the avalanche of "me too-ism."Vista is a fine operating system done in by third party vendors who refused to update their drivers to work with Vista's...

Tags: Microsoft Windows Vista (Longhorn), NetworkManager, Steve Ballmer, Microsoft Corp., Microsoft Windows Vista

Discussion threads 2009-10-06

Nvidia: Next big supercomputer player?

Nvidia unveiled its next-generation graphics processing unit GPU architecture, dubbed Fermi, and announced a key supercomputing win with the Oak Ridge National Laboratory. The takeaway: Graphics and visualization are becoming key to scientific discoveries. And Nvidia could be a major player. Oak Ridge's supercomputer will be used...

Tags: Supercomputer, NVidia Corp., Advanced Micro Devices Inc., Graphics, Supercomputing, GPU, Fermi, Oak Ridge, CNET News, JMP Securities Alex Gauna, Larry Dignan

Blog posts 2009-10-01

A List: CRM(ish) Reading Worth it.

Thank youPaul, I just wanted to say thank you. Coming from you, I feel privileged. :)Back atchaIts a privilege just to know you, my friend. RE: A List: CRMish Reading Worth it.I just finished Groundswell and I completely agree! I have spent a year trying to get our company out...

Tags: Reading Worth it, Social CRM, Reading, Paul, CRM

Discussion threads 2009-09-28

A List: CRM(ish) Reading Worth it.

Sorry to have dropped off the radar for awhile. I was on the road.  First in Chicago having facilitated a customer event with Sword Ciboodle customers at the Union League Club - one that included a presentation by Brian Carey of Sears on what Sears is doing to improve the...

Tags: Sears Roebuck & Co., Social Media, Customer, CRM, Customer Relationship Management (CRM), Advertising & Promotion, Enterprise Software, Software, Marketing, Paul Greenberg

Blog posts 2009-09-28

Can Microsoft duplicate the "Apple Store" experience?

I hope they do much better than Apple Store..My two experiences with Apple Stores both sucked, so I hope they do a lot better than Apple stores.Duplicate? I hope not....I think they need to focus on creating their own in-store experience. My experience limited, but good.I went in the other...

Tags: Public relations, Insurance, Apple Store, Apple Inc., Microsoft Corp., Microsoft Zune

Discussion threads 2009-09-22

Condemning what the market does worse

Agree, but unfair comparisonI do agree with most of what you are saying, but feel compelled to take issue with the following:You said "Few deny the Obama Administration has mangled the health care debate. On my personal blog I have compared this to how the Bush Administration handled Hurricane Katrina."The...

Tags: Vertical industries, Benefits, HEALTHCARE, health care, government, insurance

Discussion threads 2009-08-24

The Speakers Group: 'Women will be better represented'

The last couple of weeks begot a bit of brouhaha when The Speakers Group posted a "top 10 list" of social media speakers that included only men. The Internet backlash was severe from a social media community up in arms, questioning why the speakers bureau couldn't find at least one...

Tags: Women, Speaker, Blog, Social Media, Charlene, Gender And Diversity, Human Resources, Jennifer Leggio

Blog posts 2009-08-04

WiFi drop-off problem still dogging MacBook lines?

WiFi drop-off problem still dogging MacBook lines?It is your router that is the issuenot the MacBook. The problem is due to the innovative and andvanced design of the MacBook wireless circuitry.Your router just cannot keep up :)I know what your problem is...You have to clean the peanut butter off of...

Tags: Wireless LANs, Notebooks, Wireless and Mobility, Network technology, Peanut Butter, Apple MacBook, Wi-Fi, router, iStumbler, wireless

Discussion threads 2009-07-22

The price iPhonebois will pay for an early upgrade

The price iPhonebois will pay for an early upgradeI understandThat ATT wants to completely cover the costs of the original hardware which was amortized across two years. Still, this seems to be a bit extreme.These companies are always nicer to new customers then old ones. The first company...

Tags: 3G, Apple iPhone, iPhonebois, early upgrade, AT&T Corp.

Discussion threads 2009-06-10

News to know: Social media screwups; Microsoft's search; iPhone; Google

Here are today’s notable headlines. You can get News To Know via email alert and RSS daily.  For continuous updates see BNET’s around-the-Web tech coverage. Robin Harris: The $17.5 million hard drive Jason Perlow: National Archives: What, Me Worry? Jennifer Leggio: The very worst of social media ...

Tags: Apple AirPort Express, Apple iPhone, Google Inc., Apple Airport, Social Media, Microsoft Corp., Twitter, Smart Phones, Consumer Electronics, Personal Technology, Larry Dignan

Blog posts 2009-05-26

The Groundswell of Social Media Backlash

There appears to be a fully fledged backlash against 'social media' marketing emerging, with commentary in both areas you'd expect and in places you might not. This is tough on the people who have solid foundations for what marketing messaging is all about,...

Tags: Facebook, Procter & Gamble Co., Social Media, Burger King Corp., Josh, Desktop Publishing, Marketing Research, Software, Marketing, Oliver Marks

Blog posts 2009-05-23

Is it time for a Chief Social Media Officer?

Is it time for a Chief Social Media Officer?CSMO? No.. no more C titlesAlong with CTO, CIO, CSO, CMO CISO.. come on people. There are too many C titles. In most cases CIO's don't sit on the board, CTO's don't sit on the board, CSOs NEVER sit...

Tags: C/C++, Corporate governance, Programming languages, social media, Chief Social Media, C, Is It Time, IS IT, marketing, board

Discussion threads 2009-04-16

Study Says Social Media Not Useful to Close Sales. Duh.

Study Says Social Media Not Useful to Close Sales. Duh.B2B decision makers use Social apps to just listenin spite of quite a high participation. Thats what Forrester research says: http://blogs.forrester.com/groundswell/2009/02/new-research-b2.htmlSo, effectually, use social apps to influence these buyers. And as Dennis brilliantly says, "open up" new leads & opportunities!I...

Tags: Sales strategy, social media, Study Says, sales

Discussion threads 2009-04-08

Enterprise 2.0: innovation is the name of the game

I'm at the Microsoft FastForward conference in Las Vegas, and seeing and hearing quite a bit about the growing movement to open up enterprises and drive greater innovation with Enterprise 2.0.  Here are some observations: There's what I call it the LIFT phenomenon -- Linked In, Facebook,...

Tags: Game, Innovation, Network, Social Media, Enterprise 2.0, Social Networking, Online Communications, Marketing, Advertising & Promotion, Joe McKendrick

Blog posts 2009-02-10

IBM gets serious about cloud computing

We've known for a while that cloud computing is important to IBM. It seems nearly every division has an effort in some aspect of the opportunity. And marketing has done its best to make it all look cohesive by wrapping these efforts under the Blue Cloud banner. But now we...

Tags: IBM Corp., Ric Telford, Cloud Computing, Sales Strategy, Sales, James Staten

Blog posts 2009-01-29

Intuit nixes TurboTax prep and printing fees for additional returns

Intuit has removed fees for preparing and printing additional returns in TurboTax following a groundswell of complaints. On Wednesday I detailed how user complaints were surfacing over Intuit's new fees. Intuit had planned to charge a fee of $9.95 per additional return, which covers preparation, e-filing and...

Tags: Intuit Inc., Fee, TurboTax, Printing, Document Management, Pricing, Taxes, Marketing Research, Enterprise Software, Software, Finance, Managerial Accounting, Marketing, Financial Planning, Larry Dignan

Blog posts 2008-12-12