greenwash

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Moto's new status symbol: Mobile phone made from recyled plastics

Moto's new status symbol: Mobile phone made from recyled plasticsMost absurd greenwash yetThere are 1,000 uses for recycled water bottles including polar fleece and dog beds... there are ZERO uses for a dead cell phone needing a $60 battery.This is absurd considering millions of cellphones are chucked EVERY WEEK because...

Tags: Engineering, Telecom & Utilities, phone, charger, greenwash, battery, Moto, plastics, mobile

Discussion threads 2009-01-14

Additional Resources

Brickbats over bricks

This is an IT Tech site, Mr. Fuller.ntCodes as gatekeepers?As an architect, I have never once consulted a building code to determine which product I should use for a building, especially considering that neither clay brick or fly ash brick is likely to be used in a structural capacity. ...

Tags: Performance management, CalStar

Discussion threads 2009-10-21

Could you green the world brick by brick?

It's a brick."Well, the mainstream bricks boys do not like CalStar and want to prevent from the use of the very word 'brick.'"Oh, puh-lease. Even when people in third world countries put mud in molds on the ground and use sunlight to bake it, we still call them bricks.Yes, it's...

Tags: CalStar, Oak Creek, ash, fly ash, Oak

Discussion threads 2009-10-19

Prove it. Verdiem adds sustainability dashboard to enterprise power management software

Prove it. Verdiem adds sustainability dashboard to enterprise power management softwareGreenwashI?m still trying to see how this dashboard meets any bar of ?sustainability?. Business, and in particular US businesses, have neglected to standardize or even contextualize the word ?sustainability?. This despite the passage of 26 years between today...

Tags: sustainability dashboard, PROVE IT, Verdiem, power management software, sustainability, power management

Discussion threads 2009-06-09

Clean coal battle moves onto the sidewalk

Duke Energy says it will build one of the country's cleanest coal-burning power plants. Opponents say the company is simply trying to greenwash their corporate image. And today the battle moved onto the sidewalk and some protestors were then moved off to jail in North Carolina. Are...

Tags: Duke Energy Corp., Harry Fuller

Blog posts 2009-04-20

Iceland could become a green hub for global cloud computing

Iceland is in a bit of trouble these days, its economy collapsed last year when its three largest banks failed. And so now it is being bailed out by the International Monetary Fund and trying to get its economy on an even keel. One of Iceland's most...

Tags: Geothermal Energy, Data Center, Aluminum, Iceland, Data Centers, Cloud Computing, Storage, Hardware, Data Management, Tom Foremski

Blog posts 2009-03-29

Motorola: We'll take your water bottles and make a phone

Motorola: We'll take your water bottles and make a phoneUhh?Moto are to be applauded for their efforts.But they could only make the claim of Carbon Neutral if the phone was also recharged with renewable energy too.Or never used. :p Which would be silly.How about REAL change more greenwash garbageUgh -...

Tags: Telecom & Utilities, Moto, water bottle, phone, Motorola Inc.

Discussion threads 2009-01-06

How green is your vendor?

How green is your vendor?Be green and make green - IT needs to be both.I agree, Green IT really is an oxymoron; insofar as green anything is – green aviation, green motoring, green petrochemical industry, etc. But that doesn't mean that we shouldn't be improving the carbon footprint of the...

Tags: Capgemini, information technology

Discussion threads 2008-10-16

How green is your vendor?

Gartner analyst Simon Mingay on Tuesday unveiled ratings for technology vendors to highlight who's talking green and who's actually delivering. Just don't expect anything too quantitative just yet. Mingay's presentation at the Gartner Symposium ITXpo caught my attention given that every vendor is...

Tags: Gartner Inc., Strategy, Management, Larry Dignan

Blog posts 2008-10-14

Making the most out of Earth Day, the green tech way

As you can imagine, my colleagues and I have been deluged with special promos and greenwash marketing campaigns related to the Earth Day event on April 22. I've combed through the e-mails and wanted to mention the following campaigns and programs that might interest you as a green IT buyer....

Tags: Hewlett-Packard Co., Green Technology, Yahoo! Inc., Heather Clancy

Blog posts 2008-04-16

Edelman on Sustainability Reporting: Call in the PR Pros

It's a conundrum every company faces when thinking about sustainability reporting - who reads this stuff anyway and do these reports actually assure anyone of anything? Sustainability reporting methodologies have grown up, for better or for worse, to ape financial reporting, replete with their own standards of assurance audit and...

Tags: Sustainability, Public Relations, Standards, Financial Reporting Methodology, Edelman, Assurance Standard, James Farrar

Blog posts 2008-04-02