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	<title><![CDATA[green mountain coffee roasters inc. Resources | ZDNet]]></title>
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		<title><![CDATA[Green Mountain Coffee Roasters, Inc. Grows Profitability With Scalable Enterprise Applications]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=955073]]></link>
		<description><![CDATA[Green Mountain Coffee Roasters, Inc. GMCR is committed to providing its customers with the best coffee drinking experience possible, as well as running its business efficiently and in a socially and environmentally responsible way. GMCR's multichannel business model provides for a dynamic and challenging set of business processes. Since its...]]></description>
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		<pubDate>Sun, 01 Feb 2009 00:00:00 -0800</pubDate>
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		<title><![CDATA[Green Mountain Coffee Roasters, Inc. Deploys Trade Promotion Management in Less Than Five Months]]></title>
		<link><![CDATA[http://whitepapers.zdnet.com/abstract.aspx?docid=928955]]></link>
		<description><![CDATA[Green Mountain Coffee Roasters, Inc. GMCR wanted to move from a reactive, disparate trade management process to a more proactive, integrated approach to retain a leadership position in the highly competitive coffee industry and manage coffee and merchandise deals and promotions with insight into their overall impact on sales and...]]></description>
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		<pubDate>Thu, 01 Jan 2009 00:00:00 -0800</pubDate>
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