green mountain coffee roasters inc.

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Green Mountain Coffee Roasters, Inc. Grows Profitability With Scalable Enterprise Applications

Green Mountain Coffee Roasters, Inc. GMCR is committed to providing its customers with the best coffee drinking experience possible, as well as running its business efficiently and in a socially and environmentally responsible way. GMCR's multichannel business model provides for a dynamic and challenging set of business processes. Since its...

Tags: Oracle Corp., Green Mountain Coffee Roasters Inc., Enterprise Application, GMCR, Operational Planning, Enterprise Software, Strategy, Business Operations, Software, Management

Case studies 2009-02-01

Green Mountain Coffee Roasters, Inc. Deploys Trade Promotion Management in Less Than Five Months

Green Mountain Coffee Roasters, Inc. GMCR wanted to move from a reactive, disparate trade management process to a more proactive, integrated approach to retain a leadership position in the highly competitive coffee industry and manage coffee and merchandise deals and promotions with insight into their overall impact on sales and...

Tags: Oracle Corp., Green Mountain Coffee Roasters Inc., Leadership, Sales Strategy, Management, Sales

Case studies 2009-01-01

Additional Resources

Green Mountain Coffee Achieves 50% Reduction in Total Cost of Ownership

Green Mountain Coffee Roasters, Inc. GMCR wanted to expand information systems to keep up with global growth of innovative coffee company that is focused on ensuring quality from the tree to the consumer's coffee cup and support a complex, multichannel distribution model that includes sales through wholesale channels and direct...

Tags: Oracle Corp., TCO, Enterprise Application, Sales Strategy, Roi/Tco, Sales Force Management, Enterprise Software, Sales, Finance, Managerial Accounting, Software

Case studies 2009-01-01