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Google Office user problems? Boost to AdWords business: Even when Google loses, it wins, in its "no obvious ceiling to AdWords monetization" Wall Street parade, that is.The latest example stems from its problem plagued roll-out of its much touted would be Microsoft Office killer, Google Apps.In Google vs. Microsoft Office? Not yet! Monday, I underscored that Google is...; Tags: Google Software Applications, Advertising, Search Advertising, Search, Google Apps, Google Ads, AdWords; Blog posts 2007-04-25
How Google's new ecommerce engine can mislead consumers: Google is “excited” about its new Pay Per Action Advertising PPA “pricing model.”How excited will consumers be, however, if they are unwittingly mislead by the inherent ambiguities of the new Google advertising and ecommerce engine, to be distributed via the ubiquitous Google AdSense network.Google touts the new formula to AdWords...; Tags: Advertising, Search Advertising, Legal, Google Software Applications, Google Ads, Google, ecommerce, AdWords; Blog posts 2007-04-09
Google: EFF defends right to sell AdWords: Last week, I put forth “Google YouTube ‘victims’ championed by Chilling Effects, EFF, Harvard Law School.”This week, the EFF Electonic Frontier Foundation has come to the Google rescue once again, seeking to prevent “improper attacks on digital speech intermediaries.”Calling itself an advocate for “online speakers, consumers and technology innovators,” the...; Tags: Business Models, Advertising, Search, Legal, Google, Government, Internet Data, Google Software Applications, Copyright, Search Advertising; Blog posts 2007-02-23
Google Personals vs. Match.com: Get a date at Google!: Is this Valentine’s Day inspiring you to seek “hot & sexy dating with singles in your area”?Google presumably hopes so. If you click on that number one AdWords “Sponsored Link” from Passion.com in a search for “mobile dating,” Google gets paid for a click. Google entices "mobile dating" searchers...; Tags: Web 2.0, Search, Culture, Google, Social Web, ecommerce, Google Software Applications, Social Networking, Social Media, ROI, Search Advertising, User Generated Politics, Social Capital; Blog posts 2007-02-14
Scoring Google on quality: In “The Google riddle: ‘organized’, ‘useful’ but impossible to comprehend” I dissect Google’s cheery “Welcome to AdWords” marketing speak, challenging Google’s assertions that “AdWords puts you in complete control of your spending.”Google search advertising is a costly Pandora’s box that continuously increases in complexity, opaqueness and Google centricity.Google has an...; Tags: advertisement, Google Inc., Google AdWords, Google&rsquo, s; Blog posts 2006-12-26

Google Radio NOT AdWords easy: Audio Ads Exclusive: In “Google Ad Creation Marketplace auditioning radio talent: Exclusive First Look” I present the first inside look at the soon to be officially launched, first ever “Google Ad Creation Marketplace.” Developed in conjunction with Google’s integration of the dMarc Broadcasting systems with the AdWords platform, the “Google Ad Creation Marketplace”...; Tags: Business Models, talent, Google Inc., Radio, Google Software Applications, Marketing, Google, Local, Media, Advertising; Blog posts 2006-12-23
Google Checkout: $20 million AdWords pitch: Upon Google CEO Eric Schmidt’s announcement of Google Checkout June 29, 2006, I underscored: “It’s official: Google launches ‘Checkout’ with predatory pricing model aiming to ‘increase advertising spending’” I have been chronicling Google’s determined, but heretofore underwhelming, Checkout integrated merchant acquisition/AdWords sales strategy since, as I reviewed two weeks...; Tags: ROI, Google Software Applications, ecommerce, Marketing, Google, Search, Advertising, Business Models, Google Inc.; Blog posts 2006-12-21
Google Ad Creation Marketplace auditioning radio talent: Exclusive First Look: ALSO @ WSJ Google Tests New Ad Offerings Google is not only testing its Google dMarc radio advertising platform for an impending national launch of Audio Ads (see “Google on the radio: Audio Ads first look”), it is auditioning radio talent to create the ads.Since last January, Google has been...; Tags: talent, advertisement, Google Inc., radio, Google AdWords; Blog posts 2006-12-14
Google: Multi-billion dollar self-dealer?: Google is starting to communicate with the blogoshpere, in its own way!In my “Google almost on the radio!” yesterday I noted: “Has Google been reading my Digital Micro-Markets Blog countdown to Audio Ads?”: Google acknowledges at the Inside AdWords Blog: "Theres been a lot of speculation about what were...; Tags: Google&rsquo, s, Google AdWords, Google Inc., advertisement, ROI, Google Software Applications, Self-Promotion, Marketing, Government, Google, Legal, Search, Advertising, Media; Blog posts 2006-12-08
Google on the radio: Audio Ads first look: Google is on track to celebrate the one year anniversary of its dMarc Broadcasting acquisition in style; Audio Ads style.Since last January, Google has been working to integrate the dMarc platform with its AdWords system, hire a direct sales staff, recruit radio stations…and the results are in!In “Google Radio Exclusive:...; Tags: advertisement, Audio Ads, Google Inc., Advertising, Google, Google Software Applications, Radio; Blog posts 2006-12-07
Google Checkout: Free in 2007, still flawed: Why is Google willing to pay the fees of transaction processing on behalf of merchants till the end of 2007?Google Checkout announces: From November 8, 2006 through December 31, 2007, well process your Checkout transactions for free, even if you arent an AdWords advertiser.Does the Google generosity know no...; Tags: Google Checkout, Google Inc., Checkout, ROI, Google Software Applications, ecommerce, Marketing, Google, Search, Advertising; Blog posts 2006-12-06
Google Checkout audit: Where are AdWords 'badges'?: When Google Checkout launched five months ago, I put forth that Google’s end-game was to sell more Google AdWords.In Google Checkout to merchants: Give us your customers, and your advertising and It’s official: Google launches ‘Checkout’ with predatory pricing model aiming to ‘increase advertising spending’ and Google Checkout aims to...; Tags: Google Software Applications, Metrics, Google, Search, Marketing, Business Models, Advertising, Enterprise; Blog posts 2006-11-24

Additional Resources

Red Hat buys Qumranet, adds gasoline to the spreading VDI bonfire: VDI, somewhat ironically, may also work well for market mover Microsoft as it seeks to slow the momentum to outright web-based and OSS/LAMP-supported applications and services for large businesses. Microsoft must realize that enterprises have had it with the high cost of maintaining and managing the traditional Windows OS in...; Tags: Desktop Virtualization, Red Hat Inc., Server, SolidICE VDI, Virtualization, Microsoft Windows, Cloud Computing, Storage Management, Utility Computing, Desktops, Open Source, Hardware, Operating Systems, Software, Storage, Dana Gardner; Blog posts 2008-09-05
Microsoft exec rebuts hypervisor security claims: Microsoft security strategist Steve Riley has answered claims that the company's hypervisor software could be maliciously replaced on PCs without administrators knowing. SYDNEY, AUSTRALIA--Senior Microsoft security strategist Steve Riley has used the vendor's TechEd conference in Sydney to rebut claims by a Polish researcher that Microsoft's hypervisor software could...; Tags: Microsoft Corp., Virtualization, Hardware, Liam Tung ZDNet Australia, rootkit, hypervisor, Joanna Rutkowska, security; News items 2008-09-05
NetSuite moves early to support Chrome: NetSuite said Friday that it will offer native support for Google's Chrome browser, which is in beta and may not be enterprise strength yet. In a statement, NetSuite said its CRM, e-commerce, accounting and OpenAir unit will support Chrome in phases with support being complete in mid-October....; Tags: NetSuite Inc., Web Browsers, Internet, Larry Dignan; Blog posts 2008-09-05
Chrome's JavaScript poses challenge to Silverlight: Experts speaking at Microsoft's TechEd conference in Australia warn that JavaScript will continue to get speedier, making it the biggest rival of Silverlight technology. The biggest rival for Microsoft's next-generation Silverlight web technology will be JavaScript, not Adobe's ubiquitous Flash, according to experts speaking at Microsoft's TechEd conference in...; Tags: Microsoft Silverlight, JavaScript, Chrome, Scripting Languages, Software/Web Development, Web Development, Suzanne Tindal ZDNet Australia, Silverlight, Microsoft, Adobe, Flash, Google; News items 2008-09-05
Video: Google Apps adoption rates up: At the Office 2.0 Conference in San Francisco, Matthew Glotzbach, product management director of Google Enterprise, discusses the user acceleration of its Google Apps software. Glotzbach also shows a chart on how the company's Google Docs word processing product has surpassed Sun's OpenOffice in the last year and is slowly...; Tags: Google Inc., Google Apps, Video, Cloud Computing, OpenOffice, Office Suites, Software, Larry Dignan; Blog posts 2008-09-05
VMworld is bringing out the vendors: Planning for an announcement is a challenging task. Large suppliers know that just about whatever they do will be picked up by the media and presented to the world. Smaller vendors have a much more difficult time getting heard. So, picking the right place and time for an announcement is...; Tags: Supplier, Announcement, VMworld, Channel Management, Marketing, Dan Kusnetzky; Blog posts 2008-09-05
News to know: Windows 7; Patch preview; Office 2.0; Dell: Here are today's notable headlines. You can get News To Know via email alert and RSS daily: Ryan Naraine: Critical WMP, MS Office bugs on Patch Tuesday swat list Dancho Danchev:Malware and spam attacks exploiting Picasa and ImageShack Mary Jo Foley:...; Tags: Google Inc., Dell Computer Corp., Microsoft Windows 7, Comcast Corp., Microsoft Corp., Office 2.0, Microsoft Windows, Linux, Operating Systems, Software, Larry Dignan; Blog posts 2008-09-05
Google Chrome already beating Opera: Maybe Google really does have something here -- in just two days, they have leapfrogged Opera in market share, and have their eyes set on bigger fish. I would have thought that Google's foray into the browser market would have taken a bit more time to develop, but it...; Tags: Google Inc., Opera Software, Web Browsers, Internet, Garett Rogers; Blog posts 2008-09-04