click fraud and google software applications

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Why Google will never pay for content

I hold an MBA from New York University Stern School of Business. No MBA necessary, however, to grasp the American way, the American capitalist way that is: You get what you pay for! Why then does Wall Street darling, $140 billion market cap, 29% profit margin Google wantonly “make...

Tags: Advertising, Brands, Business Models, Click Fraud, Content, Copyright, Google, Google Software Applications, Marketing, Profits, ROI, Search, Search Advertising, Video, Wall Street, Web 2.0, YouTube

Blog posts 2007-03-06

Should Google be trusted?

When Google speaks the world listens, and believes, the media in particular.Is that a good thing? Generally not, especially when billions of dollars of others’ property is at stake.In the past two days alone, Google speak has succeeded in much more than dampening media criticism. It’s deft media handling has...

Tags: Click Fraud, Google, Google Apps, Google Software Applications, Internet Data, Legal, Media, ROI, Search, Search Advertising, Self-Promotion

Blog posts 2007-03-03

Why Google click fraud is NOT 0.02%

It is no wonder Shuman Ghosemajumder, Google Business Product Manager for Trust & Safety, invests in lengthy and frequent public missives on how Google “protects you against click fraud,” his almost every Google backed word tends to be cited and reinforced in the media as irrefutable truth!Perhaps the most misinterpreted...

Tags: Search Advertising, Metrics, Google Software Applications, ROI, Marketing, Blogs, Click Fraud, Google, Legal, Search, Media, Web 2.0, Usability, Business Models

Blog posts 2007-03-01

Beware Google $1 billion click fraud PR campaign

Google is once again on the click fraud defensive, big time. Earlier this morning I cut through Google blog hype to underscore: “Google: Stingy with click fraud refunds?” Google love is a powerful force, nevertheless, even when billions of dollars worth of potentially improperly invoiced Google advertiser charges...

Tags: Advertising, Search, Legal, Government, Click Fraud, Google Software Applications, ROI, Metrics, Search Advertising

Blog posts 2007-03-01

Google: Stingy with click fraud refunds?

In “Google and click fraud: As wholesome as milk?” in December and “Click Fraud: Is Google fighting the wrong battle?” last month, I dissected and analyzed Shuman Ghosemajumder’s Power Point slide “proof” purporting to demonstrate how click fraud through Google can not be more than a “fraction of one percent”...

Tags: Google Software Applications, ROI, Gmail, Google, Click Fraud, Legal

Blog posts 2007-03-01

Click Fraud: Is Google fighting the wrong battle?

In “Google and click fraud: As wholesome as milk?” I question Shuman Ghosemajumder’s Power Point slide “proof” purporting to demonstrate how click fraud through Google can not be more than a “fraction of one percent” of activity. Ghosemajumder is Google’s point man on click fraud. Matt Cutts is Google’s...

Tags: Advertising, Click Fraud, Google, Google Software Applications, Legal, ROI, Search, Search Advertising

Blog posts 2007-02-01

Google CEO Eric Schmidt on Google in 2006

I have often underscored at this Digital Markets Blog how Google CEO Eric Schmidt is fond of saying "Don't bet against the Internet.� I also note that what the CEO of the world's leading search engine really means is "Don't bet against Google.�Schmidt is Google's greatest cheerleader and a consummate...

Tags: Google Inc., Radio, ROI, Google Software Applications, TV, Television, Google, Click Fraud, Self-Promotion, Culture, Media, Advertising, Search, Business Models, Eric Schmidt

Blog posts 2006-12-28

Scoring Google on quality

In “The Google riddle: ‘organized’, ‘useful’ but impossible to comprehend” I dissect Google’s cheery “Welcome to AdWords” marketing speak, challenging Google’s assertions that “AdWords puts you in complete control of your spending.”Google search advertising is a costly Pandora’s box that continuously increases in complexity, opaqueness and Google centricity.Google has an...

Tags: advertisement, Google Inc., Google AdWords, Google&rsquo, s

Blog posts 2006-12-26

Google multi-billion dollar risks in 2007

GOOG passed the symbolic $500 mark on November 21, 2006 (see “GOOG @ $510: Do you buy or sell?”). One month later, GOOG closed 10% down off of its all-time high, but at still more than a 400% appreciation from its IPO price of $85 a share in 2004. Digital...

Tags: SEARCH, Google Inc., Goog, Google&rsquo, s, Eric Schmidt

Blog posts 2006-12-24

Google 2007: More Googlers blogging?

If Techmeme is the blogosphere’s barometer, December reflected an uptake in high-profile Googlers putting forth the Google case, at their own personal blogs.Bloggers in point:1) Shuman Ghosemajumder, Google’s point man on click fraud, weighed in personally on the Google click fraud issue at his own blog December 12 in a...

Tags: click fraud, Google Inc., Google Software Applications, Content, Social Media, Culture, Google, Blogs, User-Generated Content, Social Web, Marketing, Self-Promotion, Media, Search

Blog posts 2006-12-22

Additional Resources

Entellium's lost millions

Larry Dignan outlines the main points of the Entellium fraud. Regardless of the final outcome, there are three glaring questions: How did the CFO and CEO overstate revenues across THREE financial years by a factor of four to five times without someone noticing the obvious problem of...

Tags: Entellium, Board, Compliance, Corporate Governance, Financial Accounting, Business Operations, Corporate Law, Finance, Dennis Howlett

Blog posts 2008-10-10

My three cents: Verizon's text fee could cripple SMS services

Verizon Wireless dropped a bomb today on companies that send content over SMS text messaging systems. Techmeme Effective Nov. 1, companies that send messages and other notifications to Verizon Wireless customers via SMS text message - that's everyone from Google to Twitter to startups like alerts.com - could be forced...

Tags: Fee, Verizon Communications Inc., Text Messaging, Messaging, SMS, Verizon Wireless, Twitter, Text Messaging/SMS/MMS, Telephony, Cellular Phones, Consumer Electronics, Personal Technology, Online Communications, Networking, Sam Diaz

Blog posts 2008-10-10

Microsoft's 'conceptual touch designs'

I've written from time to time about Apple and their rumoured tablet devices, applications for tablet PC's, multi-touch and Surface, and all those touchy-feely concepts we've been hearing about, but when do we get to actually see them? Microsoft has recently kicked forward their Software+Services, which for...

Tags: Tablet PC, Microsoft Corp., Tablets, Notebooks, Hardware, Notebooks & Tablets, Zack Whittaker

Blog posts 2008-10-10

Is Google working on the synchronization problem?

ReadWriteWeb has a post up about the fact that Zoho has added offline access to Zoho Mail using Gears. Zoho continues to do a really good job of innovating when it comes to Ajax-based RIAs. They were very early to the game in creating offline support for Zoho Docs before...

Tags: Google Inc., Rich Internet Application, Microsoft Corp., ReadWriteWeb, Zoho Mail, Ryan Stewart

Blog posts 2008-10-10

Will you forget about Android?

Chris O'Brien from the Silicon Valley Mercury News has an interesting article on why he thinks we will soon forget about Android. When you look at Android up against iPhone, you have to agree that it's going to be a an uphill battle. But if anyone can do...

Tags: Google Inc., Android, Cellular Phones, Consumer Electronics, Personal Technology, Garett Rogers

Blog posts 2008-10-10

Wall Street: MSFT should buy Yahoo, consider RIM

A Wall Street investor has suggested that the stars may be aligned just right for Microsoft to make another run at Yahoo, this time for $22 per share. Investment fund Mithras Capital, which owns more than 1.9 million shares, or 0.14 percent, of Yahoo, said Microsoft has a window of...

Tags: Research In Motion Ltd., Yahoo! Inc., Microsoft Corp., MSFT, Financial Accounting, Search, Advertising & Promotion, Handhelds, Finance, Marketing, Hardware, Sam Diaz

Blog posts 2008-10-10

Microsoft: How we'll take on VMware

The software maker believes it has the tools and the right price point to beat VMware in the battle for the virtualisation market. Microsoft has a three-pronged strategy to beat VMware in the virtualization market, according to the company's senior director for virtualization product management, Zane Adam. ...

Tags: Hypervisor, VMware Inc., Microsoft Corp., Cloud Computing, Storage Management, Utility Computing, Hardware, Storage, Colin Barker ZDNet.co.uk, virtualization, Microsoft, VMWare

News items 2008-10-10

My Awesome IT Job: Director of Rich Media Group at Microsoft

Hey, we all complain about work from time to time; we've all had lousy jobs. But before you call it a day and head off to the support group that meets at the bar, here are a few words from an IT pro that loves their work. ...

Tags: Information Technology, Microsoft Corp., Photograph, Rich Media, Strategy, Management, Deb Perelman

Blog posts 2008-10-10

Is OpenOffice good enough?

Yes. OK, obviously there's more to this story than my tongue-in-cheek answer. This came up after one of our supercool, power user secretaries (who is an Office 2003/2007 wiz) ran a training session for the other secretaries in the district. The other secretaries are largely...

Tags: Secretary, Training, OpenOffice, Open Source, Office Suites, Software, Christopher Dawson

Blog posts 2008-10-10

Forrester: Credit crunch may freeze tech services projects

Forrester Research in a report is confirming that the credit crunch is beginning to hit technology services firms. The extent of the damage is unclear, but IBM's lower-than-expected third quarter revenue its earnings are stronger than expected may indicate something worse is afoot. Forrester's...

Tags: Service Provider, IBM Corp., Forrester Research Inc., Business Services, Financial Accounting, Finance, Larry Dignan

Blog posts 2008-10-10