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	<title><![CDATA[google local Resources | ZDNet]]></title>
	<link><![CDATA[http://updates.zdnet.com/tags/google+local.html]]></link>
	<description><![CDATA[White papers, case studies, technical articles, and blog posts relating to google local]]></description>
	<s:counts start="0" returned="11" found="11" />
	<language>en-us</language>
	<item>
		<title><![CDATA[Google Local squeezes Yellow Pages, Online Directories]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1133]]></link>
		<description><![CDATA[The $39 billion worth of Yellow Pages and Local Search and Directories advertising forecast for 2011 is a big part of Google&rsquo;s growth forecast, and it is a very Google-centric part.The Kelsey &ldquo;Drilling Down on Local&rdquo; Conference this week in Santa Clara was just a local stone&lsquo;s throw from Google...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sat, 24 Mar 2007 18:37:20 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[SEARCH]]></category>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/google+local.html"><![CDATA[Google Local]]></category>
		<category domain="http://updates.zdnet.com/tags/yellow+pages.html"><![CDATA[Yellow Pages]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Google Local Search: $31 billion risky business]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-12517-0.html?forumID=1&threadID=31803&messageID=586556&start=0]]></link>
		<description><![CDATA[Google Local Search: $31 billion risky businessAll that text for a simple conclusionIt does not take all that text to write at the bottom of the article that a $31B idea is also a $31B risk. That is common sense in business.I think that local search will play incredibly important...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Sat, 24 Mar 2007 18:09:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[SEARCH]]></category>
		<category domain="http://updates.zdnet.com/tags/local+search.html"><![CDATA[local search]]></category>
		<category domain="http://updates.zdnet.com/tags/google+local+search.html"><![CDATA[Google Local Search]]></category>
		<category domain="http://updates.zdnet.com/tags/google+local.html"><![CDATA[Google Local]]></category>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Google: Sergey Brin on ad revenue knob]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1132]]></link>
		<description><![CDATA[Robert Scoble reports from the cocktail field that he &ldquo;noticed that Google is putting fewer advertisements on each page than its competitor.&rdquo;He cites &ldquo;Google internal research&rdquo; discussed by a &ldquo;nameless&rdquo; Google employee while mingling at an &ldquo;awesome&rdquo; Jeff Pulver party in support of his assertions that Google is &ldquo;brilliant&rdquo; and...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Sat, 24 Mar 2007 08:44:51 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://updates.zdnet.com/tags/local+listing.html"><![CDATA[local listing]]></category>
		<category domain="http://updates.zdnet.com/tags/google+local.html"><![CDATA[Google Local]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[When will Google Local reap $39 billion local ad sales opportunity?]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-12517-0.html?forumID=1&threadID=31098&messageID=576706&start=0]]></link>
		<description><![CDATA[When will Google Local reap $39 billion local ad sales opportunity?I can't believe you have to ask "when"Google will reap a huge chunk of the $39 billion market once they have become the de facto standard, and not one nanosecond before.  If they charged for it now, they would...]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Fri, 09 Mar 2007 06:37:00 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/ad+sales+opportunity.html"><![CDATA[ad sales opportunity]]></category>
		<category domain="http://updates.zdnet.com/tags/google+local.html"><![CDATA[Google Local]]></category>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/advertisement.html"><![CDATA[advertisement]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[When will Google Local reap $39 billion local ad sales opportunity?]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1086]]></link>
		<description><![CDATA[On Monday, I heard Google CEO Eric Schmidt extol a $800 billion worldwide advertising opportunity. Why then is he giving away the local store for FREE, Google Local?  In announcing its latest Google Maps enhancement, the Official Google Blog waxes poetic:They say a picture is worth a thousand words,...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 09 Mar 2007 04:29:10 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/advertising.html"><![CDATA[Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/local.html"><![CDATA[Local]]></category>
		<category domain="http://updates.zdnet.com/tags/marketing.html"><![CDATA[Marketing]]></category>
		<category domain="http://updates.zdnet.com/tags/media.html"><![CDATA[Media]]></category>
		<category domain="http://updates.zdnet.com/tags/metrics.html"><![CDATA[Metrics]]></category>
		<category domain="http://updates.zdnet.com/tags/uncategorized.html"><![CDATA[Uncategorized]]></category>
	</item>
	<item>
		<title><![CDATA[Google Local Search: $31 billion risky business]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=1018]]></link>
		<description><![CDATA[Last month I underscored the local advertising opportunity is currently wide open, putting forth &ldquo;Google: $31 billion local dilemma&rdquo;:  High-profile, venture capital backed, locally-focused, online start-ups that launched with much fanfare and support are in critical condition&mdash;Judy&rsquo;s Book, Backfence, InsiderPages&mdash;, unable to gain sufficient traction within local communities or...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 23 Feb 2007 07:21:54 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/search+advertising.html"><![CDATA[Search Advertising]]></category>
		<category domain="http://updates.zdnet.com/tags/metrics.html"><![CDATA[Metrics]]></category>
		<category domain="http://updates.zdnet.com/tags/roi.html"><![CDATA[ROI]]></category>
		<category domain="http://updates.zdnet.com/tags/google+software+applications.html"><![CDATA[Google Software Applications]]></category>
		<category domain="http://updates.zdnet.com/tags/ecommerce.html"><![CDATA[ecommerce]]></category>
		<category domain="http://updates.zdnet.com/tags/amateur+content.html"><![CDATA[Amateur Content]]></category>
		<category domain="http://updates.zdnet.com/tags/venture+capital.html"><![CDATA[Venture Capital]]></category>
		<category domain="http://updates.zdnet.com/tags/vc.html"><![CDATA[VC]]></category>
		<category domain="http://updates.zdnet.com/tags/google.html"><![CDATA[Google]]></category>
		<category domain="http://updates.zdnet.com/tags/yellow+pages.html"><![CDATA[Yellow Pages]]></category>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[Search]]></category>
		<category domain="http://updates.zdnet.com/tags/local.html"><![CDATA[Local]]></category>
	</item>
	<item>
		<title><![CDATA[Google Local at Google.com]]></title>
		<link><![CDATA[http://blogs.zdnet.com/micro-markets/?p=921]]></link>
		<description><![CDATA[Google is keen on the $31 billion local advertising opportunity, as I discuss in &ldquo;&ldquo;Google: $31 billion local winner?&rdquo;  Most Google searches for local businesses are initiated at the general search box at Google.com, despite Google&rsquo;s best efforts to drive users to start their local searches at Google Maps....]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Mon, 29 Jan 2007 22:43:10 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/search.html"><![CDATA[SEARCH]]></category>
		<category domain="http://updates.zdnet.com/tags/google+local.html"><![CDATA[Google Local]]></category>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/local+listing.html"><![CDATA[local listing]]></category>
		<category domain="http://updates.zdnet.com/tags/local+search.html"><![CDATA[local search]]></category>
		<category domain="http://updates.zdnet.com/tags/local+business.html"><![CDATA[local business]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Google local chat]]></title>
		<link><![CDATA[http://talkback.zdnet.com/5208-11470-0.html?forumID=1&threadID=21743&messageID=413584&start=0]]></link>
		<description><![CDATA[Google local chatlocal chat forumlocal chat forum]]></description>
		<s:doctype><![CDATA[Discussion threads]]></s:doctype>
		<pubDate>Mon, 05 Jun 2006 18:55:00 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/google+local.html"><![CDATA[Google Local]]></category>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Google Maps is back]]></title>
		<link><![CDATA[http://blogs.zdnet.com/Google/?p=169]]></link>
		<description><![CDATA[Back by popular demand is Google Maps -- six months after it was renamed to "Google Local".  According to their blog, people continued to use maps.google.com to access Google local and many others left comments for Google to change it back.I admit, I was a little disappointed when they...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 21 Apr 2006 07:10:13 -0700</pubDate>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/google+local.html"><![CDATA[Google Local]]></category>
		<category domain="http://updates.zdnet.com/tags/google+maps.html"><![CDATA[Google Maps]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Google local chat]]></title>
		<link><![CDATA[http://blogs.zdnet.com/Google/?p=53]]></link>
		<description><![CDATA[As soon as Google decided to let us make widgets for their personalized homepage, I have been busy making one of my own.  As they promised, it's as easy as walking the dog, and I have managed to make something fun that would have great potential with some work...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Thu, 15 Dec 2005 07:26:08 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
	</item>
	<item>
		<title><![CDATA[Why integrating Google ads with Google Local is a bad idea]]></title>
		<link><![CDATA[http://blogs.zdnet.com/ip-telephony/?p=743]]></link>
		<description><![CDATA[Before Google Local ever starts thinking about integrating local business search results with Google AdWords and AdSense, they have got a lot of work to do. That's if the experiences of Knight-Ridder Newspapers columnist Dawn Chmielewski are any guide. She has been testing Google Local on her cell, and she's...]]></description>
		<s:doctype><![CDATA[Blog posts]]></s:doctype>
		<pubDate>Fri, 11 Nov 2005 06:03:43 -0800</pubDate>
		<category domain="http://updates.zdnet.com/tags/google+inc..html"><![CDATA[Google Inc.]]></category>
		<category domain="http://updates.zdnet.com/tags/google+local.html"><![CDATA[Google Local]]></category>
		<category domain="http://rss.financialcontent.com/stocksymbol">GOOG</category>
		<category domain="tickers">GOOG</category>
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