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- Google buys GrandCentral - wow!
- I did not see this one coming but it makes a lot of sense. Google purchased GrandCentral, a very useful online service that provides a unified "inbox" for all of your phone numbers. I first encountered GrandCentral at DEMOFall last year and have been tracking the enhancements and improvements in...
- Tags: Google, Mobility, Uncategorized, Web Apps
- Blog posts 2007-07-03
- The Salesforce/Google Killer App: Not Coming Any Time Soon
- I've been sitting on the sidelines watching the hype-fest around the Salesforce.com/Google "alliance", trying to stifle a yawn at what I keep thinking will have to be a massively underwhelming deal once the truth is out. And I fully intended to to just sit tight and let others speculate ad...
- Tags: Uncategorized
- Blog posts 2007-06-04
- Did Google really trump Amazon?
- O'Reilly Radar has the O'Reilly verdict on O'Reilly Where 2.0 Conference "Diamond Sponsor" Google!SURPRISE? Google Maps "Street View" is AWESOME, and the O'Reilly inside verdict is spreading like wildfire across the blogosphere:This morning Google gave their 2D maps an incredible realworld addition. Its a street-view, that in certain cities, will let you...
- Tags: Uncategorized
- Blog posts 2007-05-29
- Does Eric Schmidt want to sniff the armpits of my mind?
- So Eric Schmidt, the Chauncey Gardiner of Silicon Valley, is at it again. This time, the wise old fool wants to organize my daily life. The Google CEO Chief Eccentric Officer confessed to the Financial Times today:"The goal is to enable Google users to be able to ask the question...
- Tags: Uncategorized
- Blog posts 2007-05-23
- Buy Microsoft, buy Yahoo!
- Two things happen in metaphysical economies -- markets in which everything is based on faith & there is no concrete economic reality: Hyped media companies (Broadcast.com, Napster, AOL, YouTube, Facebook, MySpace etc etc) get radically over valued.Media companies valued on traditional economic criteria (Time-Warner, Yahoo & Microsoft) get radically undervalued....
- Tags: Uncategorized
- Blog posts 2007-05-06
- Google data centers 'manufacture Internet services'
- "We’re like a large manufacturing facility, but what we manufacture is Internet services," Lloyd Taylor, director of operations for Google, said today, in publicly announcing the creation of a $600 million data center at Mid-America Industrial Park MAIIP in Pryor, Oklahoma, about 40 miles northeast of Tulsa.Google pressures power companies...
- Tags: Uncategorized
- Blog posts 2007-05-02
- Google fights against Click Fraud? Yes, BUT No
- The Google machine is fueled by SPIN, I said earlier in the year: "Google’s secret weapon is a four letter word."BUT, Can Google SPIN conquer everything, even the scourge of click fraud?Shuman Ghosemajumder, Business Product Manager Trust & Safety, continues to do his darndest!I met one-on-one with Ghosemajumder and separately...
- Tags: Uncategorized, Google, Click Fraud
- Blog posts 2007-04-30
- Google doubleclicks on advertising
- So what does the Google acquisition of Doubleclick tell us?It says that Google isnt an all-you-can-eat restaurant in Mountain View or a do-no-evil NGO or a research department of Stanford University. It isnt even a search engine. No. Google is a remarkably profitable business that is cornering the market for...
- Tags: Uncategorized
- Blog posts 2007-04-15
- Google to host Click Fraud day for advertisers
- Where does click fraud come from? How does Google protect against it? No one knows better than Shuman Ghosemajumder, Business Product Manager Trust & Safety. What are the latest Google initiatives on the click fraud front? I met with Ghosemajumder yesterday in New York City to find out....
- Tags: Uncategorized, Search Advertising, Search, ROI, Google Ads, Google, Click Fraud, AdWords, Advertising
- Blog posts 2007-04-13
- Outdoorsy, love Google Earth AND a BlackBerry 7520 or 7100i user? Gotta read this
- So tell me, do you:Love the outdoors, and:Own a BlackBerry 7520 or BlackBerry 7100i?Id say check to both. I love the outdoors. I am an Oregonian. Nuff said there.And while I may or may not be "happy to see you," that is a BlackBerry 7520 in my pocket.So thats why...
- Tags: Uncategorized, BlackBerry Software
- Blog posts 2007-04-12
- Google (will be) a monopoly
- Is Google ‘The Internet’?: The ramifications of Google’s 50%+ search market share permeate the Web’s entire ecosystem, I underscored to mark the Google New Year.Google’s permeation may become even denser, if its rumored acquisition of banner ad serving firm DoubleClick comes to pass.Not only do the overwhelming majority of Websites...
- Tags: Uncategorized, Search Advertising, Search, ROI, Marketing, Google Software Applications, Google, Advertising
- Blog posts 2007-04-02
- When will Google Local reap $39 billion local ad sales opportunity?
- On Monday, I heard Google CEO Eric Schmidt extol a $800 billion worldwide advertising opportunity. Why then is he giving away the local store for FREE, Google Local? In announcing its latest Google Maps enhancement, the Official Google Blog waxes poetic:They say a picture is worth a thousand words,...
- Tags: Advertising, Google, Local, Marketing, Media, Metrics, Uncategorized
- Blog posts 2007-03-09
- Why Google's universal library is an assault on human identity
- In this mornings Financial Times, Thomas Rubin, Microsoft Associate General Council for Intellectual Property, suggests that authors wont benefit from Googles ambition to scan all the texts in the world and create a "vast online database of indexed content". Rubin is right, of course. But theres a second and even...
- Tags: Uncategorized
- Blog posts 2007-03-06
- Yes Donna, Google is overrated
- Donna Bogatin is right -- Google is indeed overrated. In her Fast Company debate with Google apologist Danny Sullivan, Donna argues that the Mountain View based leviathan is not a "well-rounded" company. Donna is being excessively polite here. The truth is that Google is as "unrounded" as a Roman road....
- Tags: Uncategorized
- Blog posts 2007-03-01
- Will Google Apps for Enterprise be on target?
- In “Will Google launch Apps for Enterprise soon?” earlier this month, I underscored how Google is stepping up its case for Google Apps, Google Apps for Enterprise, that is:“Dave Girouard, vice president and general manager, Google Enterprise, addressed the Massachusetts Technology Leadership Council last week, warning of an IT crisis...
- Tags: Enterprise, Google, Google Software Applications, Microsoft, Uncategorized
- Blog posts 2007-02-18
- Google YouTube: Is Viacom the big bad wolf?
- Are YouTubers in little red riding hood jeopardy?An ominous voice suggests Viacom may be as dangerous as a big bad wolf in a “Were you caught in the Viacom takedown,” a NOT broadcast yourself professionally produced advocacy video at YouTube, courtesy of the Electronic Frontier Foundation EFF.Jim Moore, prior Senior...
- Tags: Social Media, Google Software Applications, Copyright, Content, Social Networking, Video, Amateur Content, Social Web, Legal, Google, Web 2.0, Culture, Uncategorized
- Blog posts 2007-02-16
- Google on Search:'Natural Language works when it isn't'
- Is “Natural Language” the magic search bullet that will dethrone the Google search kingdom? Powerset, a search start-up in “semi-stealth mode,” is now licensing Natural Language patents and technology from Xerox’s Palo Alto Research Center PARC, the New York Times reports: "Powerset hopes the technology will be the...
- Tags: Adam Bosworth, Google, Google Inc., Google Software Applications, Search, Uncategorized
- Blog posts 2007-02-09
- Three mega traps for Google Apps
- At first glance, the news that Google is about to introduce subscription charges for Google Apps for Your Domain seems like a tremendous endorsement for the way established SaaS vendors already do business. Presumably Google has heard back from its business customers that they arent interested in ad-funded applications and...
- Tags: Uncategorized, Google, Business models, Google Inc.
- Blog posts 2007-02-08
- Google Local at Google.com
- Google is keen on the $31 billion local advertising opportunity, as I discuss in ““Google: $31 billion local winner?” Most Google searches for local businesses are initiated at the general search box at Google.com, despite Google’s best efforts to drive users to start their local searches at Google Maps....
- Tags: SEARCH, Google Local, Google Inc., local listing, local search, local business
- Blog posts 2007-01-29
- Google already winner in Clinton presidential bid
- As Hillary Clinton announces her intention to spark a winning “conversation” in the next battle for the presidency of the United States, Google is already winning in the media battle for attention to news “conversations” about her candidacy.In “Google wins as newspapers battle” I analyze the newspaper industry SEM strategy...
- Tags: Uncategorized, Local, Media, Google, Yahoo, Marketing, Print, Google Inc.
- Blog posts 2007-01-21
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